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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - Black with Nickel Blade Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - White with Nickel Blade
+2
+1
$10.99
$10.99
This is the buzzbait that started it all. This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they have never seen or heard anything like it. Rig it up with ...
Black's Custom Lures Widow Maker Black's Custom Lures Widow Maker
from $14.99
from $14.99
$14.99
The Widow Maker A-Rig is the best umbrella type lure on the market. It is made of high strength plastic featuring 4 and 1/2 inch long side arms and a 5-inch center wire. It has four #3 willow leaf...
Blacks Custom Lures FFS Minnow Jigheads - Unpainted
$7.49
$7.49
Upgrade your fishing game with Blacks Custom Lures FFS Minnow Jigheads. These jigheads are a must-have for any angler's tackle box. With their powerful attraction, you'll have no trouble catching e...
Blacks Custom Lures Tungsten FFS Jig Heads
$8.99
$8.99
$8.99
Upgrade your jigging game with Blacks Custom Lures Tungsten Forward Facing Sonar Jig Heads. Made with tungsten, these "FFS" jigheads provide a stronger return on your forward facing sonar units. An...
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Blakemore Casey's Classic Road Runner - Pearl
$7.99
$7.99
Catch fish like a pro with the Blakemore Casey's Classic Road Runner. Designed by 2015 Bassmaster Classic winner Casey Ashley, this bait was used to claim victory in one of the toughest tournaments...
Blakemore Fishing Road Runner Barbed Jig Heads - Chartreuse Blakemore Fishing Road Runner Barbed Jig Heads - White
+2
+1
$4.99
$4.99
Experience the power of Road Runner Barbed Heads with Bleeding Bait Hooks! These high quality painted jig heads with large eyes and silver spinners will attract fish from greater distances. Add you...
Blakemore Fishing Road Runner Marabou Jigs - White Blakemore Fishing Road Runner Marabou Jigs - Bleu Cheese
+13
+12
+11
+10
+9
+8
$4.95
$4.95
Experience the thrill of reeling in your catch with Road Runner Marabou Twin Pack. Deadly on bass, walleye, crappie, and more, these jigs feature a fuzzy grub body, silver spinner blade, and high-...
Road Runner N-Tense Barbed Glow Paint - Chartreuse Road Runner N-Tense Barbed Glow Paint - Pearl / Luminescent
+4
+3
+2
+1
$4.95
$4.95
Barbed Glow Heads 4 Pack. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. Long lasting glow!
Blue Fox Vibrax Glow Skirt & Bell - Glow Blue Fox Vibrax Glow Skirt & Bell - Glow Green
+2
+1
$8.99
$8.99
The Blue Fox Vibrax Glow Skirt & Bell is a must-have for any angler. With its glow-in-the-dark color and feather tail dressing, it's sure to attract more fish. The machined brass main body emit...
Bobby Garland Baby Shad Crappie Baits - Albino Shad Bobby Garland Baby Shad Crappie Baits - Baby Bass
+50
+49
+48
+47
+46
+45
$3.99
$3.99
Are you a tournament angler looking for an edge? Bobby Garland's Baby Shad Crappie Baits are designed to help you catch more and bigger slabs! Featuring a durable soft plastic construction and a pl...
Bobby Garland Baby Shad Swim'r - Electric Chicken Bobby Garland Baby Shad Swim'r - Pink Lemonade
+4
+3
+2
+1
$3.49
$3.49
A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel in the belly for optional scent application. 2.25...
Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Bluegrass Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Threadfin Shad
+5
+4
+3
+2
+1
$3.99
$3.99
The Bobby Garland Itty Bit Slab Hunt'R Swimbaits are perfect for fussy crappie and matching small forage. Its natural minnow shape and ribbed body with vibrating tail mimics a real minnow, making i...
Bobby Garland Mayfly - Chartreuse Red Glitter Bobby Garland Mayfly - Blue Grass
+3
+2
+1
$9.99
$9.99
A small appetizer for hungry crappie and other panfish, the Bobby Garland Mayfly mimics a small insect that is irresistible to smaller predatory fish. Molded with a realistic body shape, small wing...
Bobby Garland Mo' Glow Baby Shad Swimbaits Bobby Garland Mo' Glow Baby Shad Swimbaits
+8
+7
+6
+5
+4
+3
$3.49
$3.49
Brighten your slab slaying prospects with the Bobby Garland Mo' Glo Baby Shad crappie bait that features a super-glow formulation for irresistible appeal. Ideal for low light conditions, stained wa...
Bobby Garland Mo'Glo Jig Heads - Chartreuse Glo Bobby Garland Mo'Glo Jig Heads - Ghost Glo
+2
+1
$5.99
$5.99
$5.99
Experience the best of both crappie fishing worlds with the Bobby Garland Mo'Glo Jig heads! With souped-up phosphorous levels, the high-gloss colors glow brighter and longer, making it perfect for ...
Bobby Garland Overbite Sickle Jig Heads - Moglo Chartreuse Bobby Garland Overbite Sickle Jig Heads - Moglo Ghost
+4
+3
+2
+1
$5.99
$5.99
Get ready to hook some big slabs with Bobby Garland Overbite Sickle Jig Heads! Designed specifically for crappie anglers, these tiny jig heads feature super-sharp #6 Sickle hooks that ensure your c...

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