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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Brazalo Custom Lures Bushwhacker Buzzbaits Brazalo Custom Lures Bushwhacker Buzzbaits - Black with Gold Blade
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Experience unrivaled performance on the water with Brazalo Custom Lures Elite Bushwhacker Buzzbaits! This improved version features a new head design and keeper system for better balance and bait r...
Brazalo Custom Lures Elite Bushwhacker Pro Elite Buzzbaits - Gold Blade Brazalo Custom Lures Elite Bushwhacker Buzzbaits - Black
+4
+3
+2
+1
$9.99
$9.99
$9.99
Introducing the Brazalo Custom Lures Pro Elite Bushwhacker Buzzbaits - the ultimate bass fishing lure! With a versatile head design, strong hookup ratio, and incredible durability, this bait is a m...
Brazalo Custom Lures SRS Shakey Head Jig Head - Green Pumpkin
$4.89
$4.89
$4.89
Introducing Brazalo Custom Lures SRS Shakey Head Jig Head! The innovative design allows for smooth movement through cover, while the recessed line and elevated hook eye prevent binding and protect ...
Brazalo Custom Lures TKO FFS Jig Heads
$5.99
$5.99
$5.99
Improve your FFS fishing with Brazalo Custom Lures TKO FFS Jig! Designed for budget-conscious anglers, it offers twice the quantity at half the price of tungsten. The innovative keeper system gives...
Brazalo Custom Lures Wee Buzz Buzzbaits - Black Brazalo Custom Lures Wee Buzz Buzzbaits - Silver
+3
+2
+1
from $6.99
from $6.99
$6.99
Experience the power and precision of Brazalo's Wee Buzz Buzzbaits. This premium 3/16 oz buzzbait is designed for finesse and equipped with exceptional skipping ability, reaching new depths for eve...
Brazalo Custom Lures- Wee-Whacker Buzzbait - Black Brazalo Custom Lures- Wee-Whacker Buzzbait - Gold
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
The real deal right here! Small, so its not intimidating for those wary fish! You can skip this bait a mile so your going to place it where no buzzbait has been before. Big ones will absolutely cru...
Brazalo Custom Screwloc Worm Nose Jig - Unpainted
$4.99
$4.99
$4.99
The Brazalo Custom Screw-Loc Worm Nose Jig features a patented Screw Lock to securely hold bait on the hook, allowing for faster and more efficient hook ups. Combined with the Victory V-Lock Hook, ...
Brazalo Custom Swim Jigs - Black n Blue Brazalo Custom Swim Jigs - Brazalo Bream
+13
+12
+11
+10
+9
+8
$4.95
$4.95
$4.89
Make a splash with the Brazalo Custom Swim Jigs! Designed for the avid fisher, our jigs feature an integrated line tie and weight has been strategically placed for a slender head. With a 5/0 hook a...
Bubba Blade Electric Fish Fillet Knife Bubba Blade Electric Fish Fillet Knife Kit
from $139.95
from $139.95
Get ready to revolutionize your fishing game with the Bubba Blade Electric Fish Fillet Knife. Designed by fishermen for fishermen, this knife boasts an ergonomic non-slip grip handle for ultimate c...
Bubba Blade Large Shears - Red
$34.99
$34.99
Introducing the Bubba Blade Large Shears - designed for those who demand durability and effortless cutting. With micro-serrated blades, these shears cut through any fishing line with ease. Plus, th...
Bubba Pro Series Lithium-Ion Electric Fillet Knife Bubba Pro Series Lithium-Ion Electric Fillet Knife
$249.95
$249.95
The best just got better. The Bubba Pro Series Lithium-Ion Electric Fillet Knife has been completely upgraded to a more robust design for longer life, more power, and more run time than any brushed...
Bubba Pro Series Smart Fish Scale
$224.95
$224.95
Outfit yourself with the Bubba Pro Series Smart Fish Scale, complete with Bubba's non-slip grip and capable of weighing up to 60 lbs with accuracy of +/- 0.3%. Enjoy customized weighing options, li...
Bubba Smart Fish Scale LITE Bubba Smart Fish Scale LITE
$69.95
$69.95
The Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +/- 0.3% accuracy, it delivers reliable measurements every t...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Gizzard Magic Bucca Brand Trick Shad - Pearl Bone
+2
+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Football Mop Jig
$4.99
$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...

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