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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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ACC Crappie Snax – The Club - The Goblin ACC Crappie Snax – Nitro Chicken
+7
+6
+5
+4
+3
+2
$4.99
$4.99
Upgrade your fishing game with ACC Crappie Snax – The Club! Our bold and durable soft plastic bait features a long tail that flutters and vibrates, enticing even the most stubborn fish. Catch more ...
ACC Crappie Stix Green Series Jigging Rods ACC Crappie Stix Green Series Jigging Rods - 11' - Super Grip
from $73.99
from $73.99
$73.99
This is the go to Crappie rod for the serious Crappie fisherman. Lightweight, strong backbone and insane sensitivity come together for the perfect combination of weight and strength. You can feel t...
ACC Crappie Stix Green Series Spinning Rods ACC Crappie Stix Green Series Jigging Rods - Super Grip
from $69.99
from $69.99
$69.99
These rods boast extreme sensitivity, robust backbone, and a split grip handle for maximum comfort during use. Lightweight at 3.3 oz. for the 6' and 3.5 oz. for the 6'6'', these spinning rods are i...
ACC Crappie Stix Jig Heads - Blue ACC Crappie Stix Jig Heads - Chartreuse
+6
+5
+4
+3
+2
+1
$5.99
$5.99
Made with high quality Mustad hooks and oversized 3d eyes that will create a bigger target and elicit more bites. These jig heads will be a great addition to your ACC Crappie line up. Each package...
Acme Tackle Kastmaster Bucktail Chrome Acme Tackle Kastmaster Bucktail Gold
+2
+1
from $5.99
from $5.99
This proven lure teams the incRedibly wild action of a Kastmaster with the added appeal of a bucktail. Works well on a wide variety of gamefish. 1 oz. size is rigged with a single hook bucktail. Si...
Acme Tackle Kastmaster Spoons - Gold
$6.99
$6.99
Experience the wild, erratic action that puts fish in the boat! With their aerodynamic design and durable construction, let the Acme Tackle Kastmaster take your fishing to the next level. Unleash t...
Snag Proof Smashmouth Frog - Alabaster Snag Proof Smashmouth Frog - Black Moss
+6
+5
+4
+3
+2
+1
$8.99
$8.99
Dive into top performance with the Snag Proof Smash Mouth Frog! Designed for the thickest slop, this weedless frog features a hollow body and cupped mouth for aggressive splashing action. Weighted ...
American BaitWorks ZooPup Topwater Baits - Black American BaitWorks ZooPup Topwater Baits - Bone
+5
+4
+3
+2
+1
$8.99
$8.99
The ultimate Topwater bait for tackling heavy vegetation, the American Bait Works ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sn...
Arbogast Hula Popper - Perch Arbogast Hula Popper - Yellow
+5
+4
+3
+2
+1
$7.29
$7.29
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
BaitFuel Bait Fuel Freshwater Injector Kit
$24.99
$24.99
Enhance your fishing game with the BaitFuel Injector Kit. Simply inject BaitFuel into your soft plastic bait for a slow and steady release of attractant, saving you time and effort. The kit comes w...
Bandit Lures 100 Series Diving Crankbaits - Fall Craw Bandit Lures 100 Series Diving Crankbaits - Southern Reel Outfitters
+37
+36
+35
+34
+33
+32
$7.99
$7.99
Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
Bandit 200 Series Crankbait - Chartreuse Green Back Bandit 200 Series Crankbait - Avocado Splatter
+53
+52
+51
+50
+49
+48
$7.99
$7.99
$7.99
Elevate your fishing game with Bandit Lures 200 Series Diving Crankbaits! Designed for all levels, these lures boast a realistic shad shape, enticing wobble, and loud rattles to attract even the bi...
Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters
+46
+45
+44
+43
+42
+41
$7.99
$7.99
$7.99
The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
Bang Attractant Fish Spray - Southern Reel Outfitters Bang Attractant Fish Spray - Southern Reel Outfitters
+5
+4
+3
+2
+1
from $7.99
from $7.99
Power up your fishing with BANG Fish Attractant! Our unique live bait rendering process produces highly concentrated, natural oils that draw and hold fish. Available in a variety of scents, it's th...
Bass Mafia Coffin 2.0 Utility Box - Red and Clear Lid Bass Mafia Coffin 2.0 Utility Box - Black Red and Clear Lid
from $19.99
from $19.99
$19.99
Experience the ultimate in tackle organization with Bass Mafia Coffin 2.0. Rugged Clear View lid and stainless steel hinges protect your gear, while anti-skid silicone feet and a single-latch desig...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
+3
+2
+1
$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...

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