Gene Larew Lures, where we manufacture our baits using the finest soft-plastic injection molding equipment in the industry. That's why our baits are so consistent in shape and color. Gene Larew patented the salt impregnation process, so when we say "salt" we're not talking about shaking some in a bag of baits for anglers to see and calling it good. We cook it right in, where it stays for fish to actually taste. That's why salt is added in the first place, for fish to "taste", causing them to hang on longer.