Gene Larew
Gene Larew Lures, where we manufacture our baits using the finest soft-plastic injection molding equipment in the industry. That's why our baits are so consistent in shape and color. Gene Larew patented the salt impregnation process, so when we say "salt" we're not talking about shaking some in a bag of baits for anglers to see and calling it good. We cook it right in, where it stays for fish to actually taste. That's why salt is added in the first place, for fish to "taste", causing them to hang on longer.
Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.