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Hard Baits
Hard Baits
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Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits
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from $6.74
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from $6.74
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$8.99
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/per
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits
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$9.99
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$9.99
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Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits
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$9.99
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$9.99
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The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala DT Series Crankbaits
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$8.99
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$8.99
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Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
Rapala Jigging Rap
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from $7.99
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from $7.99
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The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
25% Off
Rapala OG Rocco 06 Crankbaits
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$7.49
Sale price
$7.49
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$9.99
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Experience the expertise of a professional angler with Rapala Ott's Garage Rocco 06 Crankbaits. Made with a buoyant round balsa body and a square circuit board lip, this bait is highly castable and...
25% Off
Rapala OG Series Tiny 4 Crankbaits
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$6.74
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$6.74
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$8.99
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Introducing the Rapala Ott's Garage Tiny 4 Crankbait - a must-have for any angler facing challenging conditions! Developed by Bassmaster Classic champion Ott Defoe, this premium balsa wood crankbai...
25% Off
Rapala OG Slim 06 Crankbaits
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$7.49
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$7.49
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$9.99
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Introducing the ultimate crankbait for every species - the Rapala OG Slim 06 Crankbait! Crafted from premium balsa wood and designed by pro angler Ott DeFoe, this crankbait features flat sides for ...
Rapala PXR Jowler 127 Topwater Baits
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$21.99
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$21.99
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Upgrade your fishing game with the ultimate lure for any angler - the Rapala PXR Jowler 127. Its durable plastic body and long-cast system can withstand tough conditions and reach further distances...
Rapala Shad Rap Crankbaits
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$8.99
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$8.99
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When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Rapala Shallow Shad Rap Crankbaits
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$8.99
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$8.99
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The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rapala Skitter Pop 5 Topwater Baits
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$11.69
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$11.69
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Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rebel Original Pop-R Topwater Lure
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$6.99
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$6.99
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The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundReds of thousands of dollars in bass tournaments...
Rebel Teeny Wee Crawfish Crankbaits
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$6.49
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$6.49
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The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or Small lakes around the world. Its Small, lifelike ...
Rebel Teeny Pop-R Topwater Baits
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$6.49
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$6.49
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The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This Small size ca...
River2Sea Bubble Walker
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$9.99
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$9.99
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Experience the power of the River2Sea Bubble Walker--a walking bait that leaves a bubble trail, with tungsten rattles to attract the big fish. Three premium trebles ensure a secure grip, and a conc...

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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