Heddon Lures
Heddon is the world’s oldest fishing lure manufacturer in continuous production, and that kind of history doesn’t happen by accident. Since 1894 – more than 100 years – Heddon’s been on the leading edge of fishing lure technology. Heddon makes the lures you know and trust, such as the Zara Spook, Tiny Torpedo and the Spit’n Image, as well as classic lures like the Lucky 13 and Bayou Boogie. In fresh or saltwater, you can depend on Heddon’s 100 years of experience to put fish in the boat.
Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.