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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Cotton Cordell Big O Squarebill Crankbaits - Bluegill Cotton Cordell Big O Squarebill Crankbaits - Chartreuse
+12
+11
+10
+9
+8
+7
$6.99
$6.99
Experience the legendary fish-catching action of the Cotton Cordell Big O Squarebill Crankbaits. With a buoyant body and a unique square lip design, this bait runs true and deflects off cover for m...
Cotton Cordell C.C. Spoon Chrome Cotton Cordell C.C. Spoon Gold
+2
+1
$4.29
$4.29
Cotton Cordell C.C. Spoons are masters of deception. They flutter into the strike zone like incapacitated baitfish before striking back with an iron-clad hook set. The CC Spoon is one of profession...
Cotton Cordell Crazy Shad Topwater Baits Bluegill Cotton Cordell Crazy Shad Topwater Baits Chrome Black
+6
+5
+4
+3
+2
+1
$5.99
$5.99
Offering exciting topwater action in a Small package, the Cotton Cordell Crazy Shad is back by popular demand. Measuring in at just 3-inches in length, the Crazy Shad delivers a perfect baitfish pr...
Cotton Cordell Gay Blade Cotton Cordell Gay Blade
+4
+3
+2
+1
$4.99
$4.99
As versatile as it is enticing, the Cotton Cordell Gay Blade offers a vibration-heavy baitfish imitation that tempts fish, no matter where they are hiding. Built with a flat head, the Cotton Cordel...
Cotton Cordell Pencil Popper - Southern Reel Outfitters Cotton Cordell Pencil Popper - Southern Reel Outfitters
+2
+1
$8.99
$8.99
Cotton Cordell®'s Pencil Poppers are super striper and big gamefish baits that anyone can catch fish with. Designed to deliver super-long, accurate casts, the Pencil Popper's tail section has an ad...
Cotton Cordell Red Fin - Southern Reel Outfitters Cotton Cordell Red Fin - Southern Reel Outfitters
+4
+3
+2
+1
from $7.99
from $7.99
A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfish on the coasts. Delivering a high-float action, ...
Crank Canvas Grand Slam Crankbait Organizer
$63.99
$63.99
Organize your tackle with Crank Canvas' Grand Slam Crankbait Organizer. It features 12 individual pockets and grommets for easy hanging and displaying, plus drainage holes and 8" of girth adjustmen...
Crappie Cookies Sickle Hook Jigs - Hot Lips - Southern Reel Outfitters Crappie Cookies Sickle Hook Jigs - Natural Shad - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$8.95
$8.95
The Crappie Cookies #2 Sickle Hook is specifically designed to hold bait while fishing for crappie. This hook is made of durable high-carbon steel and features a sharp barbed tip for secure fitment...
Crappie Magnet Best Of The Best Kit Crappie Magnet Best Of The Best Kit
$15.99
$15.99
The Crappie Magnet Best of the Best 115 piece kit is our newest Crappie Magnet kit.  It has all our best Crappie Magnet colors along with our Double Cross Heads and E-Z Slotted Crappie Floats.  All...
Cuda Corded Electric Fillet Knife - Blue and Gray Cuda Corded Electric Fillet Knife - Blue and Gray
$69.95
$69.95
The Cuda Corded Electric Fillet Knife is the must-have tool for any angler. With a sleek design and quick charging capabilities, this knife is the perfect addition to your fishing gear. Featuring 6...
Cuda Cordless Electric Fillet Knife Cuda Cordless Electric Fillet Knife
$199.95
$199.95
Upgrade your fishing game with the Cuda Cordless Electric Fillet Knife! Efficiently fillet fish with ease using its quick-charging, dual blade system. The premium EVA case and long runtime make thi...
Daiwa CA80 LT Casting Reels
$99.99
$99.99
Are you looking for a quality caster at a great price point? Then the Daiwa CA80 Low-Profile Casting Reel is a great choice for you. With the spool measuring just 34mm, this light, but strong, low-...
Daiwa Coastal-TWS Casting Reel
$269.99
$269.99
Enriched with cutting-edge Daiwa technologies, the Daiwa Coastal-TWS Casting Reel allows anglers to target hard-pulling inshore species and monster bass without having to switch gear or sacrifice p...
Daiwa D-Box Tackle Boxes Daiwa D-Box Tackle Boxes - Large Deep
from $15.99
from $15.99
Constructed of a recycled polypropylene, the Daiwa D-Box 3600 Deep Feeder Case was designed and developed to bring a range of purpose-built storage. A watertight seal around the perimeter along wit...
Daiwa D-Vec Multi Case Tackle Bag - White
$34.99
$34.99
Introducing Daiwa's D-Vec Multi Case Tackle Bag - efficiently store and protect your gear with ease! With a clear cover for easy visibility, this storage solution is perfect for modern anglers. Sta...
Daiwa HMKL Minnow Jerkbaits - Ghost Ayu Daiwa HMKL Minnow Jerkbaits - Legend Ghost Wakasagi
+4
+3
+2
+1
$25.99
$25.99
The Daiwa HMKL Minnow SC 137 is a legendary lure designed by Kazuma Izumi for optimal flight distance and silent wobbling action. Its oval-shaped, lightweight circuit board lip and internal Maglock...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.