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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl Luck-E-Strike Boggy River Oka Bugs - Pink Chartreuse
+9
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$3.99
$3.99
$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
Luck E Strike Rick Clunn Squarebill Crankbaits - Blue Chartreuse Luck E Strike Rick Clunn Squarebill Crankbaits - Bream
+20
+19
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$6.49
$6.49
$6.49
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
50% Off
Luck E Strike Rick Clunn Suspending Jerk Baits - Black Diamond Luck E Strike Rick Clunn Suspending Jerk Baits - Black Stardust Shad
+12
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$3.99
$3.99
$7.99
Discover the ultimate jerkbait for fish attraction with the Luck E Strike Rick Clunn Suspending Jerkbaits. Designed by 4x Bass Master Classic Champion Rick Clunn, these baits offer an advanced ...
Luck-E-Strike Impersonator Crankbaits Bream Luck-E-Strike Impersonator Crankbaits - Bream Series
+4
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$10.99
$10.99
$10.99
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Delta Crazy Red Craw Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Southern Reel Outfitters
$6.99
$6.99
Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters
+5
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+1
$17.49
$17.49
The Lucky Craft Pointer 100DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever ...
Lucky Craft Lightning Pointer 98 XR Crankbait - Southern Reel Outfitters
$11.39
$11.39
Lucky Craft 98 XR Lightning Pointer has an extremely fast beginning action and incRedible casting distance.   From these 2 major features, imagine the amount of bites you will get. This is definite...
Lucky Craft Pointer 100 Jerk Baits Bone Pro Blue Lucky Craft Pointer 100 Jerk Baits Aurora Black
+12
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from $16.99
from $16.99
The Pointer has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving mot...
Lucky Craft Pointer 78 - Southern Reel Outfitters Lucky Craft Pointer 78 - Southern Reel Outfitters
+8
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+3
$16.99
$16.99
The Lucky Craft Pointer 78  has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever th...
Lunker Lure Original Buzzbaits - Black with Silver Blade Lunker Lure Original Buzzbaits - White with Silver Blade
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$5.49
$5.49
Discover the ultimate buzz bait with Lunker Lure Original Buzzbaits. Featuring a sharp hook, flexible skirt, and re-curved delta blade, this lure adds froth and Whitewater to your presentation. Wit...
Lunkerhunt Bento Swimbaits - Dace Lunkerhunt Bento Swimbaits - Ghost
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$8.99
$8.99
Experience the hyper realism of the ICAST award winning Lunkerhunt Bento Bait. Designed with a tapered split tail, holographic core, and biologically correct detailing, this baitfish imitator is a ...
Malone Highrise Wall Mount Kayak Stor - Southern Reel Outfitters Malone Highrise Wall Mount Kayak Stor - Southern Reel Outfitters
$49.95
$49.95
The Malone Highrise Wall Mount Kayak Storage System is a reliable and long-lasting option for kayaks and canoes. Constructed of 1.25" square steel tubing and coated for inside or outside installati...
Megabass-Magdraft-Freestyle-Ayu Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
+7
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$14.99
$14.99
The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absol...
Megabass Magdraft Swimbaits Megabass Magdraft Swimbaits
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from $14.99
from $14.99
The Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfe...
Megabass SV-3 Double Willow Spinnerbaits - Ayu Megabass SV-3 Double Willow Spinnerbaits - Hasu
+6
+5
+4
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+1
$12.99
$12.99
Achieve tournament-level success with the Megabass SV-3 Double Willow Spinnerbait! Developed by top-level pros, this spinnerbait is designed to trigger vicious bites thanks to its Level Swimming An...
Megabass Sonicside Crankbait Megabass Sonicside Crankbait
+10
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$19.99
$19.99
The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, th...

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