Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Keitech Swing Impact FAT Swimbait 2.8in - Arkansas Shiner Keitech Swing Impact FAT Swimbait 2.8in - Bass Candy
+42
+41
+40
+39
+38
+37
$6.49
$6.49
Experience unparalleled swimbait performance with the Keitech Swing Impact FAT Swimbait 2.8''. The two-tone injection process creates a perfectly balanced bait with a natural appearance. Its tapere...
Keitech Swing Impact FAT Swimbait 3.8 Keitech Swing Impact FAT Swimbait 3.8
+49
+48
+47
+46
+45
+44
$6.49
$6.49
$0.00
Experience the ultimate in swimbait performance with the Keitech Swing Impact FAT Swimbait! Its revolutionary two-tone injection process creates perfect balance and a natural appearance, while the ...
Keitech Swing Impact Fat Swimbait 3.3 Keitech Swing Impact Fat Swimbait 3.3
+50
+49
+48
+47
+46
+45
$6.49
$6.49
Introducing the Keitech Swing Impact Fat Swimbait 3.3'' - a game-changer in the world of swimbaits! With a revolutionary two-tone injection process and a tapered design, this bait maintains a perfe...
Keitech Swing Impact Swimbaits - Arkansas Shiner Keitech Swing Impact Swimbaits - Ayu
+23
+22
+21
+20
+19
+18
$5.49
$5.49
Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...
Kipper Enterprises No Knot Fast-Snap - Silver
$0.99
$0.99
$0.99
Transform your fishing experience with Kipper Enterprises No Knot Fast-Snap! Change hooks, jigs, lures, or flies in seconds and spend more time fishing. This lightweight device attaches directly to...
No Knot Eyelet
from $1.70
from $1.70
$1.70
Unlock the full potential of your fishing experience with the No Knot Eyelet! Say goodbye to tangles and frustration, as this attachment device makes line-to-leader connections a breeze. Whether yo...
A plastic case containing 85 pieces of Leland's Lures trout magnets in various colors, designed for fishing.
$14.00
$14.00
$14.00
Enhance your fishing gear with this Leland Lures 85-Piece Trout Magnet Kit. The set contains the best colors to attract tasty bass and panfish. This Leland trout magnet neon kit contains split-tai...
Lew's American Hero Tier 1 Baitcast Reel Camo
$179.99
$179.99
$179.99
Introducing the Lew's American Hero Tier 1 Baitcast Reel. Crafted to honor our American heroes, this reel is built with premium materials and tested in the most rugged conditions. With a smooth, to...
Lew's BB1 Pro Baitcast Reel Lew's BB1 Pro Baitcast Reel
$219.99
$219.99
$219.99
Experience top-level performance on the water with the Lew's BB1 Pro Baitcast Reel. Its ergonomically tapered aluminum frame and graphite side plates provide durability and lighter weight. With pre...
Lew's Custom Pro Speed Spool SLP Casting Reel Lew's Custom Pro Speed Spool SLP Casting Reel
$279.99
$279.99
$0.00
Delivering top-of-the-line performance and precision, the Lew's Custom Pro SLP Casting Reel is packed with Lew’s most advanced features and technologies. Built around a one-piece aluminum super low...
Lew's Custom Speed Spool SLP 2nd Gen Bait Casting Reels - Right Hand View Lew's Custom Speed Spool SLP 2nd Gen Bait Casting Reels - Front View
$179.99
$179.99
$0.00
Experience powerful casting and retrieval with Lew's Custom Speed Spool SLP 2nd Gen Bait Casting Reels! Stunningly compact yet packed with cutting-edge features like a 10 bearing system, Zero Rever...
Lew's Elite-TI Baitcast Reel - Right Hand - 7.5:1 Ratio Lew's Elite-TI Baitcast Reel - Front View - 7.5:1 Ratio
$499.99
$499.99
$499.99
Experience superior performance when you cast with the Lew's Elite-Ti Baitcast Reel. Crafted with industry-leading materials and 11-bearing system, this reel provides smooth and reliable operation....
Lew's Team Lew's Hyper Mag Speed Spool SLP Casting Reel Series Left Hand Lew's Team Lew's Hyper Mag Speed Spool SLP Casting Reel Series Right Hand
$319.99
$319.99
$0.00
Built on the exclusive SLP Super Low Profile platform, which is Lew’s lowest profile design. The HyperMag is also Lew’s lightest baitcast reel, weighing only 5.4 ounces. The HyperMag baitcast...
Lew's KVD LFS Series Casting Reels - Right Hand Lew's KVD LFS Series Casting Reels - Left Angle View
$149.99
$149.99
$149.99
The Lew's KVD LFS Series Casting Reels offers the perfect combination of power, precision, and durability. With a one-piece aluminum frame and strong brass gears, this reel can handle the biggest b...
Lew's LFS Casting Rods
$129.99
$129.99
Unleash the power and precision of Lew's LFS Casting Rods! Featuring a LFS-X3 graphite blank, premium cork split grips, and EVA cushion for unmatched comfort and sensitivity. With Fuji Concept O gu...
Lew's LFS Spinning Rods
$129.99
$129.99
Experience the ultimate fishing rod with Lew's LFS spinning rods. Featuring an LFS-X3 graphite blank and premium cork split grips, you'll feel the precision and comfort with every cast. The EVA cus...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.