Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Stanley Ribbit Frogs - Baby Bass Stanley Ribbit Frogs - Black
+19
+18
+17
+16
+15
+14
$5.99
$5.99
$5.99
The Original Ribbit one of the best all time lures for catching big bass on top.  It combines the action of a topwater with a weedless design for those hard-to-fish spots.  We highly recommend rigg...
Stick Jacket Casting Rod Cover - Black Stick Jacket Casting Rod Cover
+22
+21
+20
+19
+18
+17
$6.79
$6.79
$6.79
The Stick Jacket Casting Rod Cover is a must-have for any avid angler. Its unique braided construction and wide expandability make it incredibly easy to use and can be used on fully rigged rods wit...
Stick Jacket Spinning Rod Covers - Black Stick Jacket Spinning Rod Covers - Black Crappie
+10
+9
+8
+7
+6
+5
$8.79
$8.79
$8.79
Protect your rods and prevent tangles with Stick Jacket Spinning Rod Cover. The braided construction allows for easy installation and removal, while the tough polyethylene material is resistant to ...
Stik5 Elevate Series Spinning Rod
from $279.99
from $279.99
$0.00
The Stik5 Elevate Series Casting Rod is precision engineered with superior strength, sensitivity and durability. Its unique composition and design ensure increased accuracy, greater power and enhan...
Storm Arashi Rattling Cover Pop Storm Arashi Rattling Cover Pop - Ghost Pearl Shad
+2
+1
$9.99
$9.99
$9.99
The Storm Arashi Rattling Cover Pop glides with minimal forward movement, keeping your lure in the strike zone longer to attract big bass lurking near cover like docks and rocks. Its aerodynamic de...
Storm Rattlin Chug Bug Topwater Lure Storm Rattlin Chug Bug Topwater Lure
+15
+14
+13
+12
+11
+10
$7.99
$7.99
The Storm Rattlin Chug Bug Topwater Lure Series will take your topwater game to the next level. Prepare yourself for smashing strikes and high flying acrobatics with these do-everything topwater lu...
Storm Wiggle Wart Crankbaits - Copper Nose Craw Storm Wiggle Wart Crankbaits - Missouri Craw
+9
+8
+7
+6
+5
+4
$5.99
$5.99
$5.99
The Storm Original Wiggle Wart is the perfect lure for bagging that big catch. Its small size makes it highly versatile and its legendary side-to-side action entices fish of any species. With clas...
Stren Original Fishing Line Color Lo-Vis Green 330 yds Stren Original Fishing Line Color Clear 330 yds
+3
+2
+1
from $6.99
from $6.99
Experience the best Stren ever with Stren Original Fishing Line! This monofilament line offers superior knot and tensile strength to land big fish while also providing toughness, abrasion resistanc...
Strike King 6XD Hard Knock Crankbaits - Chartreuse Powder Blue Strike King 6XD Hard Knock Crankbaits - Chartreuse Sexy Shad
+5
+4
+3
+2
+1
$7.99
$7.99
Experience the ultimate in deep diving crankbaits with the Strike King 6XD Hard Knock. Featuring innovative hard knock technology for a new thumping sound, this bait is designed to target big fish ...
Strike King Baby 3X Z Too Soft Jerkbaits - Arkansas Shiner Strike King Baby 3X Z Too Soft Jerkbaits - Grey Glimmer Pearl Belly
+7
+6
+5
+4
+3
+2
$4.99
$4.99
Introducing the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits! Crafted with a super-soft and durable material, these baits are deadly for largemouth, smallmouth, and spotted bass. Their forked ...
Strike King Bitsy Bug Mini Jigs Strike King Bitsy Bug Mini Jigs
+10
+9
+8
+7
+6
+5
$2.19
$2.19
Smallmouths love Strike King's Bitsy Bug Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weed guards. Downsized design Premium silic...
Strike King Bitsy Flip Jig Strike King Bitsy Flip Jig
+6
+5
+4
+3
+2
+1
$2.29
$2.29
You won't find a better jig for flipping in clear water. The Strike King Bitsy Flip Jig is built to glide through heavy cover, with an extra-strong weed guard and a snagless-weedless head design. I...
Strike King Chick Magnet Flat Sided Crankbaits - Baby Carp Strike King Chick Magnet Flat Sided Crankbaits - Blue Rock Craw
+12
+11
+10
+9
+8
+7
$9.99
$9.99
The Strike King Chick Magnet Flat Sided Crankbait combines traditional lure design with modern technology, resulting in an innovative and effective bait. Developed in collaboration with pro angler ...
Strike King Chick Magnet Jr Crankbait - Chartreuse Copper Strike King Chick Magnet Jr Crankbait - Spring Craw
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Strike King Chick Magnet Jr. Flat Sided Crankbait is a modern classic! Andy Morgan's old-school design and Strike King's modern technologies come together in a smaller, more compact size, featu...
Strike King Coffee Tube - Black Neon Strike King Coffee Tube - Crazy Craw
+9
+8
+7
+6
+5
+4
$4.69
$4.69
Strike King Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and...
Strike King Contra Braided Fishing Line - Hi-Vis Yellow Strike King Contra Braided Fishing Line - Green
+2
+1
$14.99
$14.99
Strike King's Contra Braid Fishing Line is the perfect combination of strength and sensitivity, delivering premium performance on both spinning and casting gear. Its premium fibers and design ens...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.