Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Strike King Rage Tail Chunk Strike King Rage Tail Chunk
+10
+9
+8
+7
+6
+5
$6.99
$6.99
$0.00
The Strike King Rage Tail Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-Large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail ...
Strike King Rage Toad Strike King Rage Toad
+5
+4
+3
+2
+1
$6.99
$6.99
$0.00
Cause "toad rage" on the waterways with the exclusive Strike King Rage Tail Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best resu...
Strike King Rattlin Rage Craw - Green Pumpkin
$6.99
$6.99
The Strike King Rattlin Rage Craw is the ultimate crawfish bait for dominating the water. Its slender 4" design features a glass sound chamber for a powerful rattle that attracts fish like a magnet...
Strike King Red Eye Shad Lipless Crankbaits - Bleeding Chrome Black Back Strike King Red Eye Shad Lipless Crankbaits - Albino Craw
+54
+53
+52
+51
+50
+49
from $6.39
from $6.39
Get ready to dominate on the pro tour with the Strike King Red Eye Shad Lipless Crankbaits. With premium hooks, 3D eyes, and free floating rattles, this crankbait delivers unbeatable action and sou...
Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits
+25
+24
+23
+22
+21
+20
from $8.89
from $8.89
The Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tung...
Strike King S11 Optics Sunglasses - Black Frames with Smoke Lens Strike King S11 Optics Sunglasses - Cypress Frames with Bronze Lens
+25
+24
+23
+22
+21
+20
from $28.99
from $28.99
The Strike King S11 Optics Sunglasses provide unbeatable clarity and comfort with 100% polarization. See underwater habitat, observe lures, and even spot fish like never before - all while blockin...
Strike King Series 5 Crankbaits - Baby Carp Strike King Series 5 Crankbaits - Blue Gizzard Shad
+24
+23
+22
+21
+20
+19
$5.49
$5.49
Unleash the power of the Strike King Series 5 Crankbaits! This versatile lure features a medium wobble and buoyancy, along with a 2° diving plane for longer casts and deeper depths. Designed as the...
Strike King Sexy Spoons Chartreuse Shad Strike King Sexy Spoons Green Gizzard
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Strike King Sexy Spoon is here and is Large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon ...
Strike King Skip 'N Buzz Buzzbaits - Black Strike King Skip 'N Buzz Buzzbaits - Green Pumpkin
+4
+3
+2
+1
$8.99
$8.99
Discover a game-changing buzzbait designed by the pros for targeting hard-to-reach fish with precision and ease. The Strike King Skip 'N Buzz Buzzbaits comes pre-rigged with a matching Rage Toad an...
Strike King Squadron Swimbait Jig Heads - Pearl Strike King Squadron Swimbait Jig Heads - Unpainted
+2
+1
$3.99
$3.99
The Strike King Squadron Swimbait Jig Heads boast a wide-gap, chemically sharpened black nickel hook and durable finish, making them the top choice for swimbait fishing. Perfect for both internal a...
Strike King Squadron Weedless Swimbait Jig Heads - Pearl Strike King Squadron Weedless Swimbait Jig Heads - Unpainted
+2
+1
$5.69
$5.69
Unlock a new level of versatility with the Strike King Squadron Weedless Swimbait Jig Head! This jig head features a fiber brush guard to protect you from foliage and debris while fishing. Its wide...
Strike King Super Finesse Worms Bubble Gum Strike King Super Finesse Worms Dirt
+9
+8
+7
+6
+5
+4
$5.79
$5.79
Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin VanDam says,...
Strike King Super Toad - Black Strike King Super Toad - Green Pumpkin Pearl Belly
+3
+2
+1
$4.29
$4.29
Strike King’s all new Super Toad offers the perfect profile and unique sound that bass can’t resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad wi...
Strike King Swim'n Caffeine Shad - Baby Bass Strike King Swim'n Caffeine Shad - Green Pumpkin
+7
+6
+5
+4
+3
+2
$5.79
$5.79
Introducing the Strike King Swim'n Caffeine Shad, the ultimate addition to your fishing arsenal. Its swimbait tail and soft, salty Perfect Plastics make it irresistible to fish. And with Strike Kin...
Strike King Swinging Swim Jig
+4
+3
+2
+1
$4.99
$4.99
The Strike King Swinging Swim Jig has a free Swinging hook that keep fish from throwing the hook. The head includes life- like eyes and a streamlined balanced head for excellent swimming action. L...
Strike King Thunder Cricket Vibrating Jigs Strike King Thunder Cricket Vibrating Jigs
+10
+9
+8
+7
+6
+5
$12.99
$12.99
$0.00
The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating bla...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.