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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Toad Thumper Bad Craw - Bad Craw Toad Thumper Bad Craw - Black Blue Flake
+8
+7
+6
+5
+4
+3
$5.95
$5.95
Toad Thumper Bad Craws bring life-like action to every cast, triggering monster strikes with every twitch of your rod. Enjoy the realistic undulations of this highly detailed crawfish bait, from th...
Toad Thumper Swamper- Walkin' Frogs - Black Toad Thumper Swamper Walkin' Frogs - Bad Chicken
+9
+8
+7
+6
+5
+4
$9.95
$9.95
Experience the ultimate in fishing success with the Toad Thumper Swamper- Walkin' Frogs. Built for superior performance, the Swamper is carefully designed with Super Soft material and Zero line con...
Toad Thumper Thumper Poppin Frogs - Black Toad Thumper Thumper Poppin' Frogs
+9
+8
+7
+6
+5
+4
$9.95
$9.95
The Toad Thumper Lure Co Thumper is your go-to for tackling bass in thick cover. Constructed from super soft material, it provides greater collapsibility and offers a higher hook-up rate. The large...
Top Brass Glass Beads - Clear Top Brass Glass Beads - Black
+3
+2
+1
$3.99
$3.99
Transform your fishing game with Top Brass Glass Beads. These handcrafted beads, expertly fire polished, reduce line abrasion and reflect light for maximum fish attraction. Use them with brass sink...
Top Brass Precision Brass Worm Weight - Brass
$4.99
$4.99
The Top Brass Precision Brass Worm Weight is a must-have for any angler. Made with hard brass, these weights are smooth around the edges, so you can fish with confidence knowing your line won'...
Trout Magnet Trout Magnet
+13
+12
+11
+10
+9
+8
$2.39
$2.39
The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait...
Trout Magnet Jig Heads - Black Trout Magnet Jig Heads - Chartreuse
+5
+4
+3
+2
+1
$1.96
$1.96
Elevate your fishing game with the Trout Magnet Jig Head! This set of 5 jig heads, each weighing 1/64oz and equipped with size 8 hooks, is designed specifically for catching trout. Perfect for both...
Trout Magnet Trout Cranks - Brook Trout Trout Magnet Trout Cranks - Brown Trout
+5
+4
+3
+2
+1
$4.99
$4.99
From the makers of the Trout Magnet comes a crankbait designed specifically for trout, the Trout Magnet Crank. This crankbait combines a long slender design, specific colors, rattles, and allows fo...
Ugly Stik Bigwater Spinning Rod
$69.95
$69.95
Introducing the Ugly Stik Bigwater Spinning Rod, the ultimate choice for trophy fish. With a combination of graphite and fiberglass, this rod offers the perfect balance between sensitivity and dur...
Umpqua Barr's Copper John Flies - Gold Copper Umpqua Barr's Copper John Flies - Gold Green
+3
+2
+1
$2.49
$2.49
$2.49
Umpqua Feather Merchants' Barr's Copper John is a must-have for any fly fishing outing. Its light-reflecting copper abdomen and heavy beaded head make it ideal for fast and deep-water fishing. Plus...
Umpqua Bead Head Emerger Barr Flies Umpqua Bead Head Emerger Barr Flies
+2
+1
$2.49
$2.49
John Barr created this bead head fly after a frustrating day on Nelson's Spring Creeks. That night in his room, the Barr Emerger was born and with it one of the most productive emerger patterns on ...
Umpqua CDC Biot Comparadun Flies - BWO
$3.99
$3.99
Feel the excitement of fly fishing like never before with the Umpqua CDC Biot Comparadun. Skillfully hand-tied with the finest materials, this dry fly is designed to float on the surface and mimic ...
Umpqua Clouser Minnow Flies - Sexy Shad Umpqua Clouser Minnow Flies - Black
+3
+2
+1
$3.29
$3.29
The Umpqua Clouser Minnow is a classic streamer fly, able to catch a wide range of gamefish in both freshwater and salt. The lead dumbell eyes help to get this fly down deep while the bucktail and ...
Umpqua Creek Crawler Flies - Tan Umpqua Creek Crawler Flies - Olive
+3
+2
+1
$7.95
$7.95
Be prepared to slay with the Umpqua Creek Crawler fly! Boasting an incredibly realistic crayfish pattern and durable components, you won't miss a beat while fishing for warm or cold water species. ...
Umpqua Crystal Stimulator -Tan
$2.89
$2.89
Crystal Stimulator
Umpqua Dolly Llama
$4.95
$4.95
A high-profile pattern that works great as an attractor for Large trout and other fish. Strips of Flashabou add to its attracting power. Per each.Size: 2.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.