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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Yamamoto Swim Senko Swimbaits - Black with large Blue Flake Yamamoto Swim Senko Swimbaits - Blue Pearl and Silver Flake
+11
+10
+9
+8
+7
+6
$7.99
$7.99
Experience the revolutionary allure of the Yamamoto Swim Senko Swimbaits. Its versatile design and natural action make it a go-to for anglers worldwide. The weightless Swimming Senko boasts a seduc...
38% Off
Yamamoto Yamatanuki Stick Bait - Baby Bass Yamamoto Yamatanuki Stick Bait - Watermelon Black Red
+13
+12
+11
+10
+9
+8
$4.95
$4.95
$7.95
Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will...
Yamamoto Zako Swimbait - Black with Blue Flake Yamamoto Zako Swimbait Minnows
+19
+18
+17
+16
+15
+14
$6.49
$6.49
$6.49
The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
Yellow Magic Japanese Popper Topwater Lure Yellow Magic Japanese Popper Topwater Lure
+11
+10
+9
+8
+7
+6
$16.99
$16.99
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason it is...
Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Black Back Chartreuse
+8
+7
+6
+5
+4
+3
$7.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS MR Crankbaits - Bluegill
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
Yo-Zuri 3DS SR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS SR Crankbaits - Bluegill
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Ghost Bluegill Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Hot Tiger
+6
+5
+4
+3
+2
+1
$9.49
$9.49
Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
Yum Christie Craw Yum Christie Craw
+9
+8
+7
+6
+5
+4
$3.29
$3.29
The Yum Christie Craw is designed to the specs of Elite Series pro Jason Christie for streamlined presentation perfect for pitching and flipping. Its slim profile lets you target bass hiding in ti...
Yum Craw Papi Creature Baits - Black and Blue Flake Yum Craw Papi Creature Baits - Black Blue Shadow
+10
+9
+8
+7
+6
+5
from $2.99
from $2.99
The Yum Craw Papi is the ultimate bass bait with its durable and velvety soft texture. Its realistic, oversized pinchers provide irresistible action that no bass can resist. Use it as a versatile j...
Yum Dinger Worms Yum Dinger Worms
+38
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+33
$3.99
$3.99
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ca...
Yum FF Sonar Minnow Swimbaits - Ayu Yum FF Sonar Minnow Swimbaits - Clear Shad
+10
+9
+8
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+6
+5
$3.99
$3.99
With the YUM FF Sonar Minnow Swimbaits, experience a subtle baitfish quiver that pairs perfectly with the FF Sonar Jig Head or any other jig heads. This supercharged bait also boasts the irresistib...
Yum Hardhead Swinging Football Jig Heads - Copper
$6.99
$6.99
$6.99
Yum Hardhead Swinging Football Jig Heads are engineered for anglers who want lifelike action and dependable performance. Featuring a durable, powder-coated football-shaped head and a free-swinging ...
Yum Pumpkin Head Fishing Jig - Green Pumpkin Yum Pumpkin Head Fishing Jig - Black
+2
+1
$4.49
$4.49
Take your shaky head fishing to the next level with the Yum Pumpkin Head Fishing Jig! Rigged with a worm or craw, its extended spring and unique head design mimic a feeding or defensive fish on the...
Yum Swim'n Dinger Worms Black Blue Flake Yum Swim'n Dinger Worms Green Pumpkin
+5
+4
+3
+2
+1
$3.29
$3.29
Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger ­ – and then some. He...
YUM Yumbrella Flash Mob Junior - Willow YUM Yumbrella Flash Mob Junior - Willow - Close up
$14.99
$14.99
Experience the power and precision of the Yum Yumbrella Flash Mob Junior Umbrella Rig. With four spinnerbait blades and five strong stainless steel wires, this compact rig simulates a small school ...

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