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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Yo-Zuri 3DS SR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS SR Crankbaits - Bluegill
+4
+3
+2
+1
$7.99
$7.99
The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Ghost Bluegill Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Hot Tiger
+6
+5
+4
+3
+2
+1
$9.49
$9.49
Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
Yum Christie Craw Yum Christie Craw
+9
+8
+7
+6
+5
+4
$3.29
$3.29
The Yum Christie Craw is designed to the specs of Elite Series pro Jason Christie for streamlined presentation perfect for pitching and flipping. Its slim profile lets you target bass hiding in ti...
Yum Craw Papi Creature Baits - Black and Blue Flake Yum Craw Papi Creature Baits - Black Blue Shadow
+10
+9
+8
+7
+6
+5
from $2.99
from $2.99
The Yum Craw Papi is the ultimate bass bait with its durable and velvety soft texture. Its realistic, oversized pinchers provide irresistible action that no bass can resist. Use it as a versatile j...
Yum Dinger Worms Yum Dinger Worms
+38
+37
+36
+35
+34
+33
$3.99
$3.99
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ca...
Yum FF Sonar Minnow Swimbaits - Ayu Yum FF Sonar Minnow Swimbaits - Clear Shad
+10
+9
+8
+7
+6
+5
$3.99
$3.99
With the YUM FF Sonar Minnow Swimbaits, experience a subtle baitfish quiver that pairs perfectly with the FF Sonar Jig Head or any other jig heads. This supercharged bait also boasts the irresistib...
Yum Hardhead Swinging Football Jig Heads - Copper
$6.99
$6.99
$6.99
Yum Hardhead Swinging Football Jig Heads are engineered for anglers who want lifelike action and dependable performance. Featuring a durable, powder-coated football-shaped head and a free-swinging ...
Yum Pumpkin Head Fishing Jig - Green Pumpkin Yum Pumpkin Head Fishing Jig - Black
+2
+1
$4.49
$4.49
Take your shaky head fishing to the next level with the Yum Pumpkin Head Fishing Jig! Rigged with a worm or craw, its extended spring and unique head design mimic a feeding or defensive fish on the...
Yum Swim'n Dinger Worms Black Blue Flake Yum Swim'n Dinger Worms Green Pumpkin
+5
+4
+3
+2
+1
$3.29
$3.29
Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger ­ – and then some. He...
YUM Yumbrella Flash Mob Junior - Willow YUM Yumbrella Flash Mob Junior - Willow - Close up
$14.99
$14.99
Experience the power and precision of the Yum Yumbrella Flash Mob Junior Umbrella Rig. With four spinnerbait blades and five strong stainless steel wires, this compact rig simulates a small school ...
Z-Man Big Blade Chatterbaits Z-Man Big Blade Chatterbaits
+9
+8
+7
+6
+5
+4
$11.99
$11.99
Designed by Major League Fishing pro and ChatterBait specialist Bryan Thrift, the Z-Man Big Blade Chatterbait provides maximum thump and vibration with an oversized hex-shaped ChatterBlade that is ...
Z-Man Big TRD Worms California Craw Z-Man Big TRD Worms Canada Craw
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The Z-Man Big TRD Worms are designed for finesse fishing and paired with Power Finesse ShroomZ jigheads for versatile results. The buoyant ElaZtech® construction allows the bait to stand upright an...
Z-Man Finesse Bulletz Weedless Jigheads - Green Pumpkin Z-Man Finesse Bulletz Weedless Jigheads - Black
+2
+1
$4.99
$4.99
Slide your lures through weeds and vegetation with Z-Man Finesse Bulletz Weedless Jigheads. Molded with a snag-free bullet shaped head and fitted with a custom #1 VMC ewg-style jig hook, these jigh...
Z-Man Finesse TRD Worms The Deal Z-Man Finesse TRD Worms Bubble Gum
+32
+31
+30
+29
+28
+27
from $4.49
from $4.49
The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and eas...
Z-Man Finesse WormZ - Green Pumpkin
$3.99
$3.99
Cast the Z-Man Finesse WormZ and experience a realistic action and profile that's perfect for finesse presentations. 10X tougher ElaZtech construction withstands hits from bigger fish, and the salt...
Z-Man Freedom CFL Chatterbaits Z-Man Freedom CFL Chatterbaits
+2
+1
$9.99
$9.99
Designed in collaboration with Freedom Tackle and Z-Man, the Z-Man Chatterbait Freedom CFL offers a unique sound and a free-swinging action that flat-out catches fish. Constructed with Z-Man’s stai...

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