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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Zoom Dye Marker - Chartreuse Zoom Dye Marker - Firetail
+2
+1
$4.99
$4.99
$4.99
Enhance your fishing game with the Zoom Dye Marker! Easily add color to your favorite lures and attract even the biggest bass. With a permanent marker and a scented formula, this product allows you...
Zoom Fat Albert Grubs Chartreuse Glitter Zoom Fat Albert Grubs Chartreuse Pearl
+12
+11
+10
+9
+8
+7
from $3.39
from $3.39
  The Zoom Fat Albert Grub features a chunky body and lively curly tail that create an irresistible fluttering action to attract bass. Its ribbed texture adds extra appeal, while being salt-impregn...
Zoom Fat Albert Twin Tail Grubs - Birthday Cake Zoom Fat Albert Twin Tail Grubs - Black
+8
+7
+6
+5
+4
+3
$4.99
$4.99
$4.99
The Zoom Fat Albert Twin Tail Grubs deliver an irresistible fluttering action with their fat, rippled body and twin curly tails that move plenty of water. Perfect as a jig trailer or on spinner and...
Zoom Finesse Worm Black Zoom Finesse Worm Bubble Gum
+41
+40
+39
+38
+37
+36
$5.99
$5.99
Often copied, but never matched, the original Finesse Worm is a Smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a Small hook, on a da...
Zoom Fish Doctor Worm - Green Pumpkin Zoom Fish Doctor Worm - Junebug
+5
+4
+3
+2
+1
$5.99
$5.99
Revive your fishing game with Zoom Fish Doctor Worms! Its salt-impregnated, realistic feel and triggering action will catch the eye of even the most hesitant fish. Perfect for Carolina, shakey head...
Zoom Fork Tail Worms - Green Pumpkin Zoom Fork Tail Worms - Red Bug
+4
+3
+2
+1
$6.99
$6.99
$6.99
The Zoom Fork Tail Worm is the ultimate combination bait, featuring attributes from both a craw and a worm. With an enticing forked tail and ribbed body, this bait gives off a soft vibration and su...
Zoom Frog - Baby Duck Zoom Frog - Black
+6
+5
+4
+3
+2
+1
$14.99
$14.99
$14.99
Experience the power of the Zoom Frog, a soft plastic bait designed to attract fish with its unique sound and impressive bubble trail. Its bulky design creates a more violent noise than other frogs...
Zoom Horny Toad - Black Zoom Horny Toad - White
+25
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+20
$5.99
$5.99
Get ready for some of the best strikes of your life with the Zoom Horny Toad! Its ultra vibe feet cause bass to chase from long distances, making it the ultimate heavy cover buzz toad. Paired with...
Zoom Lil Critter Craw - Black Blue Craw Zoom Lil Critter Craw - Watermelon Chartreuse Claw
+3
+2
+1
$4.99
$4.99
Unleash the secret weapon of pro anglers with the Zoom Lil Critter Craw! This 3" crawfish is ultra lifelike with legs, claws, and antennae for a natural feel. Its salt-impregnated body and realisti...
Zoom 6'' Lizards - Black Zoom 6'' Lizards - Black with Blue Tail
+46
+45
+44
+43
+42
+41
from $3.79
from $3.79
$3.79
Reel in success with Zoom Lizards, the bass-fishing classic trusted by pros. Each lizard features a salt-impregnated body, free-moving legs, and a flicking tail that create irresistible action in t...
Zoom Mag II Worms Black Zoom Mag II Worms Black Grape
+12
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+9
+8
+7
$6.99
$6.99
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Zoom Mag UV Speed Worms Zoom Mag UV Speed Worms
+16
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+14
+13
+12
+11
$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
+13
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+9
+8
$5.99
$5.99
  The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when...
Zoom Magnum Shakey Head Worm - Green Pumpkin Zoom Mag Shakey Head - Green Pumpkin Green
+5
+4
+3
+2
+1
$5.99
$5.99
The larger, longer version of the original Shakey Head Worm offers tremendous action and a bigger profile for clear water and finicky fish. Perfect for offshore structures and boat docks, the 7" st...
Zoom Magnum Trick Worms - Black Zoom Magnum Trick Worms - Green Pumpkin
+12
+11
+10
+9
+8
+7
$6.99
$6.99
The Zoom Magnum Trick Worm offers a bulkier, 7-inch profile perfect for enticing cautious bass with its natural slithering action. Salt-impregnated for added attraction, this hefty worm excels rigg...
Zoom Magnum UV Speed Craw - Black Red Glitter Zoom Magnum UV Speed Craw - Junebug
+8
+7
+6
+5
+4
+3
$6.95
$6.95
$6.95
Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.