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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Zoom UV Super Speed Craw - Black Red Glitter Zoom UV Super Speed Craw - Blueberry
+13
+12
+11
+10
+9
+8
$5.99
$5.99
$5.99
The Zoom UV Super Speed Craw is a 4" crawfish lure with a compact segmented body and extra wide claws, perfect for creating maximum action in the water. The salt-impregnated lure mimics the shap...
Zoom Ultra Vibe Chunk Zoom Ultra Vibe Chunk
+7
+6
+5
+4
+3
+2
$3.99
$3.99
 The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance ...
Zoom Ultra Vibe Speed Craw – Soft Plastic Crawfish Bait Zoom Ultra Vibe Speed Craw – Soft Plastic Crawfish Bait
+42
+41
+40
+39
+38
+37
from $5.49
from $5.49
The Zoom Ultra Vibe Speed Craw delivers unmatched versatility and action in a compact, fish-catching design. Its segmented body and fast-paddling Ultra Vibe tails create maximum vibration and lifel...
7% Off
Zoom Ultra Vibe Speed Worm - Blackberry Zoom Ultra Vibe Speed Worms - Black n' Blue
+24
+23
+22
+21
+20
+19
from $5.59
from $5.59
$5.99
The Zoom Ultra Vibe Speed Worm combines a lifelike worm design with a unique Ultra Vibe Tail that creates distinct vibrations to attract bass even in pressured waters. At 6" with a bulky segmented ...
Zoom Winged Fluke Swimbaits - Bad Shad Zoom Winged Fluke Swimbaits - Champagne Pepper Pearl
+10
+9
+8
+7
+6
+5
$7.99
$7.99
$7.99
Introducing the Zoom Winged Fluke - a hot new soft plastic jerkbait that combines aerial flair and a unique dying baitfish action to entice bass like no other. Rig it with a keel-weighted hook and ...
Zoom Z Craw - Amezari Zoom Z Craw - Avocado
+39
+38
+37
+36
+35
+34
$5.99
$5.99
The Zoom Z-Craw is the perfect partner for bass fishing! Its unique design features forward-facing ribs and fluttering claws, making it an enticing target for bass in even the heaviest cover. Plus,...
Sold Out
13 Fishing Envy Black Spinning Rod
$225.00
$225.00
$225.00
Elevate your fishing game with the 13 Fishing Envy Black Spinning Rod, where premium performance meets meticulous craftsmanship. Featuring proprietary Evolve handles perfectly molded to your grip, ...
Sold Out
Avid Angler Solutions Fishing Glue
$8.99
$8.99
Introducing the Avid Angler Solutions Fishing Glue, the ultimate tool for both fresh and salt water anglers. With its exclusive formula and instant bonding ability, this glue can repair soft and ha...
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Bass Medics Rejuvenade Livewell Treatment
$18.50
$18.50
Bass Medics' Rejuvenate Livewell Treatment is here to help tournament anglers make their catch count! Keep your bass and game fish healthy and vigorous for release with our patent-pending formula. ...
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Berkley 120 Volt Electric Fillet Knife
$39.99
$39.99
Berkley's 120 volt Electric fillet knife works on standard 110 volt house current. Set includes powerful motor, side blade release, trigger lock, 8" serrated stainless steel blades that resist corr...
Sold Out
Berkley Cherrywood HD Spinning Rods
$29.99
$29.99
Unleash the power of the Berkley® Cherrywood® HD Spinning Rods. The hybrid design construction provides unmatched sensitivity and the cork handles offer added comfort and grip. With lightweight sta...
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Berkley Football Jigs with Powerbait Skirt - Hot Craw Berkley Football Jigs with Powerbait Skirt
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...
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Berkley Hemostat Pliers - 6in
$8.99
$8.99
Experience the best of fishing with Berkley® Hemostat Pliers. Designed for everyday anglers, our pliers offer comfort, durability, and reliability to make fishing more enjoyable. Featuring nonslip ...
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Berkley Line Spooling Station
$21.99
$21.99
$21.99
Introducing the Berkley Line Spooling Station - the must-have tool for all your fishing adventures! With adjustable sizes to fit various spools, this table-top unit removes the hassle of tangled li...
Sold Out
Berkley Straight Nose Pliers - Red/Black
$16.99
$16.99
The Berkley Straight Nose Pliers are a must-have for any fishing enthusiast! Featuring corrosion resistant carbon steel jaws and a comfortable ergonomic design, these pliers make managing your catc...
Sold Out
Berkley Swim Jig with Powerbait Skirt Berkley Swim Jig with Powerbait Skirt
+3
+2
+1
$4.99
$4.99
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.