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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Hog Farmer Baits Spunk Shad Swimbaits - Albino Hog Farmer Baits Spunk Shad Swimbaits - Blizzard Gizzard
+11
+10
+9
+8
+7
+6
$5.95
$5.95
Intensify your swimbait game with the Hog Farmer Baits Spunk Shad Swimbait. Its unique pintail design delivers a lively shimmy action that mimics a fleeing baitfish, making it irresistible to bass....
50% Off Sold Out
Hot Shot Lightning Rechargeable LED Cuff Cap Hot Shot Lightning Rechargeable LED Cuff Cap
+3
+2
+1
$7.49
$7.49
$14.99
Light up your surroundings with the Hot Shot Lightning Rechargeable LED Cuff Cap! With a removable and rechargeable LED light mechanism, this cap provides up to 4 hours of continuous light and come...
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J & H Tackle Head-Knockers Buzz Baits - Black Blue Skirt with Blue Blade J & H Tackle Head-Knockers Buzz Baits - Black and Red with Red Blade
+7
+6
+5
+4
+3
+2
$5.99
$5.99
Experience the ultimate thrill of fishing with our J & H Tackle Head-Knockers Buzzbaits! Designed with our patented Head-Knockers technology, these buzz baits attract fish like no other. The pe...
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Jackall Bling 55 Crankbaits Jackall Bling 55 Crankbaits
+8
+7
+6
+5
+4
+3
$21.99
$21.99
$21.99
The Jackall Bling 55 is a Small profile, flat-sided crankbait with intense action. Flat-sided crankbaits often get a bad rap for rolling in the air and limiting your casting distance, so Jackall cr...
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KVD Precision Split Ring Pliers - Red
$9.99
$9.99
Perfect for cutting braid, the KVD Split Ring Pliers are made of stainless steel with a non-corrosive black nickel coating. The Combat Grip handles are comfortable and won't slip. Serrated cutters ...
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Keitech 4.8in FAT Swing Impact Swimbaits - Alewife Keitech 4.8in FAT Swing Impact Swimbaits - Arkansas Shiner
+15
+14
+13
+12
+11
+10
$7.99
$7.99
The Keitech FAT Swing Impact Swimbaits redefine swimbait performance with their remarkable swimming action and custom 2-tone color process. Designed with a tapered, ringed body for a natural appear...
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Lew's Classic PRO Speed Spool - Right Hand Lew's Classic PRO Speed Spool Casting Reels
$64.99
$64.99
The Lew's Classic PRO Speed Spool Casting Reel is the ultimate fishing reel money can buy. Constructed with a one-piece lightweight SLP graphite frame and sideplates with 3 drain ports, high-streng...
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Lew's Custom Lite SLP Casting Reel
$329.99
$329.99
$329.99
Elevate your fishing game with the Lew's Custom Lite SLP Casting Reel. Featuring a one-piece Tanso frame and C45 side plates, this reel offers maximum strength and durability. The premium 11-bearin...
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Lew's Custom Lite SS Casting Reel
$299.95
$299.95
Experience the ultimate in casting performance with Lew's Custom Lite SS Casting Reel. Its sleek design boasts a lightweight, strong frame and spool for efficient handling. With advanced components...
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Lew's Custom Lite SS Series Spinning Reels
$159.99
$159.99
Introducing the ultimate spinning reel for anglers: Lew's Custom Lite SS Series. With a shallow spool design, Tanso Tech frame, and a 6.2:1 gear ratio, this reel delivers efficient and precise retr...
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Lew's Custom Pro Speed Spool SLP Casting Reel Lew's Custom Pro Speed Spool SLP Casting Reel
$279.99
$279.99
$0.00
Delivering top-of-the-line performance and precision, the Lew's Custom Pro SLP Casting Reel is packed with Lew’s most advanced features and technologies. Built around a one-piece aluminum super low...
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Lew's Elite-TI Baitcast Reel - Right Hand - 7.5:1 Ratio Lew's Elite-TI Baitcast Reel - Front View - 7.5:1 Ratio
$499.99
$499.99
$499.99
Experience superior performance when you cast with the Lew's Elite-Ti Baitcast Reel. Crafted with industry-leading materials and 11-bearing system, this reel provides smooth and reliable operation....
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Lew's HyperMag Baitcasting Reel Gen 2
$379.95
$379.95
$0.00
Experience the ultimate in lightweight design and unmatched performance with the Lew's HyperMag Baitcasting Reel Gen 2! At an astonishing 5.2 ounces, this reel boasts a one-piece magnesium frame an...
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Lew's Team Lew's Hyper Mag Speed Spool SLP Casting Reel Series Left Hand Lew's Team Lew's Hyper Mag Speed Spool SLP Casting Reel Series Right Hand
$319.99
$319.99
$0.00
Built on the exclusive SLP Super Low Profile platform, which is Lew’s lowest profile design. The HyperMag is also Lew’s lightest baitcast reel, weighing only 5.4 ounces. The HyperMag baitcast...
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Lew's Laser MG Speed Spool SLP Casting Reel
$89.95
$89.95
Featuring a one-piece, lightweight graphite Super Low Profile frame and side-plate, the Lew's Laser MG Speed Spool SLP Casting Reel builds on the success of the original MG Casting Reel, providing ...
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Lew's Laser SG 30 Speed Spin Combo Rods and Reels Lew's Laser SG 30 Speed Spin Combo Rods and Reels
$69.99
$69.99
Experience a smooth, light yet durable spinning experience with the Lew's Laser SG 30 Speed Spin Combo Rods and Reels. Featuring an 8-bearing system and stainless steel double-shielded ball bearing...

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