Fishing
Hunting
Boating
Hunting & Fishing Gear – Field-Tested Outdoor Essentials
Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.
Shop Gear That Works as Hard as You Do
- Turkey, duck, and deer calls for every season
- Crankbaits, soft plastics, jigs, and tackle storage solutions
- Game cameras, scent blockers, and accessories for the field
- Fishing tools, pliers, fillet knives, and line management gear
Brands You Trust, Performance You Need
We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.
🎯 Ready to make your next trip your best yet? Start below and gear up.
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St. Croix Victory Casting Rods
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from $200.00
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from $200.00
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$0.00
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Experience the ultimate in bass angling, with St. Croix Victory Casting Rods! Featuring advanced technologies like IPC mandrel and TET blank design, these ultra-lightweight, high-modulus rods offer...
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Stanley Ribbit Double Take Hooks
Regular price
$6.29
Sale price
$6.29
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The Stanley Ribbit Back Weighted Double Take Hooks are perfect for fishing with soft plastic frogs. The extra weight maintains cast distance and accuracy while the 4/0 and 5/0 sizes with 1/8-oz...
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Stick Jacket Spinning Rod Covers
Regular price
$8.79
Sale price
$8.79
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$8.79
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/per
Protect your rods and prevent tangles with Stick Jacket Spinning Rod Cover. The braided construction allows for easy installation and removal, while the tough polyethylene material is resistant to ...
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Strike King Kvd Sexy Dawg Jr Topwater Lures
Regular price
$8.99
Sale price
$8.99
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The Strike King Kvd Sexy Dawg Jr. was designed and reviewed by Kevin VanDam to be easy to walk, far casting, premium “walk-the-dog” topwater lure with great action. Mission accomplished! Available ...
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Strike King Pro Model 8XD Series Crankbaits
Regular price
$13.99
Sale price
$13.99
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Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King XD Series Pro-Model Crankbait a go-to lure for all bassin' situations, and the colors are hard to beat—there's a patter...
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Strike King Rage Tail Thumper Worms
Regular price
$5.49
Sale price
$5.49
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$0.00
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Even on a slow retrieve, Strike King's Rage Tail Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's ...
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Strike King Thunder Cricket Vibrating Jigs
Regular price
$12.99
Sale price
$12.99
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$0.00
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The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating bla...
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Teckel Drunker Crankbaits
Regular price
$14.99
Sale price
$14.99
Regular price
$14.99
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Experience the thrill of the Teckel Drunker Crankbait! Imported from Japan, this bait features a steep diving angle and erratic wobble action that will leave bass in a frenzy. Its tungsten rattles ...
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Terminator Walking Frog
Regular price
$10.59
Sale price
$10.59
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Dive headfirst into the thickest slop with the Terminator Walking Frog and hold-on! Ready-to-fish right out of the package, the Terminator Walking Frog is rear weighted to provide long-distance cas...
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Texas Tackle Split Ring Pliers
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$17.99
Sale price
$17.99
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If you've torn your thumbnail or cut yourself with your knife trying to pry open a stubborn split ring, then you'll really appreciate these great split ring pliers from Texas Tackle. Texas Tackle u...
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The Original Fish Formula Bait-Pop
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from $8.99
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from $8.99
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Introducing The Original Fish Formula Bait-Pop, the game-changing scent formula designed for live sonar anglers! Infused with patented technology, this attractant not only triggers more bites but a...
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Toad Thumper Craw Gills
Regular price
$5.95
Sale price
$5.95
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Introducing Toad Thumper Craw Gills: the perfect hybrid bass lure for imitating crayfish and small bluegill. Its wide profile and appendages create a dynamic swimming action, while the deeply ribbe...
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Trout Magnet Trout Cranks
Regular price
$4.99
Sale price
$4.99
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From the makers of the Trout Magnet comes a crankbait designed specifically for trout, the Trout Magnet Crank. This crankbait combines a long slender design, specific colors, rattles, and allows fo...
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VMC Crossover Pliers
Regular price
$15.99
Sale price
$15.99
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Introducing the VMC Crossover Pliers - the game-changing tool for rigging Wacky and Neko style baits. Made of lightweight, durable plastic with a built-in tension spring for effortless use. Conveni...
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Venom Lures Glass Worm Rattles
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$5.50
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$5.50
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Give your soft plastic baits another element of attraction with the Venom Lures Glass Worm Rattles. Made from the highest quality glass and stainless steel ball bearings, the Venom Lures Glass Worm...
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War Eagle Buzz Toad Buzzbaits
Regular price
$7.29
Sale price
$7.29
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/per
Experience explosive topwater action with the War Eagle Buzz Toad Buzzbaits. Combining the aggressive surface disturbance of a buzzbait with the powerful kick of a toad, this lure commands attentio...
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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