Fishing
Hunting
Boating

Mustad
Today, one in four hooks in the world is made by Mustad. The Mustad brand can be found in over 160 countries and covers all disciplines of sport fishing as well as industrial and traditional fishing.
We believe the reason anglers continue to choose Mustad is that we do everything in our power to never let them down.
As fishermen and -women, we would never accept anything less than premium quality, so we hold ourselves to that same standard.


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.