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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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Yamamoto Fuzzy Nut Creature Baits - Green Pumpkin
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$9.95
$9.95
$9.95
The Yamamoto Fuzzy Nut 1.5" Creature Bait is a compact finesse soft plastic designed to trigger bites from pressured and highly selective bass. Built with Yamamoto’s signature heavy salted formula,...
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Yamamoto Fuzzy Senko 5 inch textured soft plastic worm bass fishing lure
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$9.95
$9.95
The Yamamoto Fuzzy Senko 5" takes the legendary Senko design and enhances it with a unique textured profile that creates even more irresistible action. Built on the proven dense-body Senko that bas...
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Yamamoto Hinge Minnow Swimbaits - Electric Shad
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from $9.95
from $9.95
$9.95
The Yamamoto Hinge Minnow delivers precision engineering designed for serious bass anglers. Its hinged tail and independently weighted laminated sections create a natural rolling action that trigge...
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Yamamoto Sensei Worms - Black w/ Large Blue Flakes
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$6.99
$6.99
$6.99
The all-new Gary Yamamoto Sensei Worm 6.5 Inch is a high-performance finesse worm engineered for bass fishing across diverse conditions. Its long, slender profile mimics a natural earthworm, trigge...
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Yamamoto Yama Bugs - Black w/ Large Blue Flake
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$7.99
$7.99
$7.99
The Gary Yamamoto Yama Bug delivers versatile performance whether you're flipping, pitching, or rigging as a jig trailer. Engineered with input from pro anglers, this creature bait features Yamamot...
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Yum Spine Craw - Black n Blue
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$5.49
$5.49
$5.49
Delivering a profile and action built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler's line-up. Molded with a compact body and two large claws, t...
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Z-Man Chatter Spike Swimbaits - Southern Reel Outfitters
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$5.49
$5.49
$5.49
The Z-Man Chatter Spike delivers unmatched action as a chatterbait trailer with its distinctive pintail baitfish profile and pronounced V-shaped ridges that maximize water displacement and quiverin...
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Z-Man Finesse Eyez Minnow-Style Jigheads - Greenback
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$7.99
$7.99
$7.99
Master finesse fishing with Z-Man Finesse EyeZ Minnow-Style Jigheads, engineered for precision performance. The low-center-of-gravity design paired with Stabiltrack grooves keeps your presentation ...
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Shop Z-Man Fuzzy NuggetZ micro finesse baits. Durable ElaZtech bait with silicone skirt fibers that create lifelike movement for pressured bass.
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$9.99
$9.99
$9.99
The Z-Man Fuzzy NuggetZ is a unique micro finesse bait designed to imitate tiny pelagic forage such as zooplankton, insect larvae, and other micro prey that bass feed on when traditional lures are ...
Z-Man Goat Twin Tail Grub - Black n Blue
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$5.95
$5.95
$5.95
Master multiple techniques with the Z-Man Goat Twin Tail Grub, engineered for anglers who demand versatility. Its segmented body and dual paddle tails generate a mesmerizing pulsing flutter that tr...
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Z-Man Mini Max Chatterbaits - Black Blue
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$9.99
$9.99
$9.99
The Z-Man Chatterbait Mini Max delivers compact power for finesse fishing situations. This downsized bladed jig features a stainless Hex-shaped Chatter Blade—nearly half the size of the original—pr...
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Zoom Rock-N-Roll Minnow 4.8 inch finesse swimbait for bass fishing - Diamond Dust
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$11.49
$11.49
The Zoom Rock-N-Roll Minnow Swimbait is a premium finesse swimbait designed for clear water conditions, heavily pressured fisheries, and modern forward-facing sonar (FFS) fishing techniques. Built ...
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Zoom Uni Toad Swimbait - Black
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$6.99
$6.99
$6.99
Building upon the success of the widely popular Zoom Horny Toad and designed by Zoom's touring pro-staff, the Zoom Uni-Toad Swimbait is as versatile as it is deadly. Molded with the same body as th...
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Zoom Zlinky Stick Worms - Green Pumpkin
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$5.99
$5.99
$5.99
Combining Zoom's unmatched quality of soft plastics with the proven effectiveness of a stick bait, the Zoom Zlinky Stick Worm is sure to become a familiar sight among competitive anglers. Incredibl...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.