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Today the Rat-L-Trap brand is the number 1 selling brand of hard-baits that are Made in the USA. With over 350 size and color combinations, The Trap™ is the undisputed king of lipless crankbaits.
In recent years the Bill Lewis company has begun working closely with it’s pro-staff and customer base to bring them even more offerings. Some of these new products are inspired by innovative, original design and others have been developed out of the desire to improve on existing designs, but one thing is sure, all Bill Lewis products are held to a high standard of performance and made with quality.