Shimano
From an angling perspective, every individual who has owned and enjoyed using Shimano tackle has a reason to thank a Japanese visionary named Shozaburo Shimano, who in 1921 declared "I aim to make Shimano's products the best in Kansai, then the best in Japan, and finally the best in the world." For over 80 years, Shimano has concentrated on precision engineering, one step at a time, and has become one of the most trusted brands in fishing.
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.