Southern Reel | Nationwide Fishing, Boating & Outdoor Gear

SO REEL HAS DROPPED!

SO REEL

$29.00

~~$29.00~~

Complete your everyday look with the new SO REEL ball caps, designed for style and comfort. These classic caps feature the bold SO REEL logo. Made with quality materials and an adjustable fit, SO R...

SO REEL T-Shirt | Soft Casual Tee for Outdoor Lifestyle

$39.99

~~$38.00~~

Show your Southern pride and outdoor spirit with the SO REEL T-Shirt, featuring the new iconic SO REEL logo. This ultra-soft, high-quality tee is perfect for everyday wear—whether you’re exploring ...

Green sweatshirt with 'SO REEL' text on a plain background

Blue sweatshirt with 'SO REEL' text on a beige surface

$69.99

~~$69.00~~

Get noticed on campus and beyond with our SO REEL Sweatshirt — where bold style meets outdoor lifestyle. Featuring our Southern Reel branding across the front, this unisex crewneck sweatshirt is so...

Summer Apparel Drop

Online Store
If you're looking for a boat upgrade or repair, Trader Bill's offers exceptional service and a wide range of surf, fishing, ski, and pontoon boats. Southern Reel Outfitters and Trader Bill's are trusted partners, and together, we are able to offer our customers a full selection of outdoor products. Our stores have the same mission—to provide high-quality gear backed by expert advice and exceptional service.

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Our Story

Founded on the lakes and rivers of Arkansas

Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.

This is our life

We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.

Making every cast count

We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.