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Products of the Week

Carlisle Paddle Gear Day Tripper Kayak Paddle - 1pc - Black and Silver

Carlisle Paddle Gear Day Tripper Kayak Paddle - 2pc - Black and Silver

from $44.99

The Carlisle Paddle Gear Day Tripper Kayak Paddle is your go-to choice for easy, efficient paddling on lakes, rivers, and calm coastal waters. Featuring a lightweight aluminum shaft and asymmetrica...

Hyperlite

$1,599.99

Experience the future of water sports with the Hyperlite Shuttle with Booster Wake Foil Package!Designed for easy lift, smooth riding, and endless fun, this setup is perfect for beginners looking t...

Garmin

$1,999.99

~~$1,999.99~~

The Garmin GPSMAP 1222 Keyed Chartplotter is designed for serious navigators who demand reliability, speed, and top-tier features without the touchscreen complexity. Featuring a vivid 12-inch disp...

Seachoice

from $153.99

Stay prepared and protected on the water with the Seachoice Type V Rip-Stop PFD.Designed for serious performance, this lightweight inflatable life vest features durable rip-stop fabric and offers b...

TurtleBox

from $399.95

~~$399.95~~

The Turtlebox Gen 3 Speaker is built for the wild — rugged, waterproof, and incredibly powerful. Whether you're on a boat, at the deer camp, or tailgating before kickoff, this speaker delivers clea...

Yeti

$350.00

The YETI Roadie 32 Qt Hard Cooler is built to handle whatever you throw at it — tailgates, lake days, hunting trips, or weekend getaways. With trusted PermaFrost™ insulation and a RockSolid™ constr...

Hyperlite

$64.99

Stay stylish, safe, and comfortable on the water with the Hyperlite Women's Indy CGA Life Jacket.Designed specifically for women, this Coast Guard Approved vest offers the perfect balance of mobili...

Hyperlite

$599.99

Ride the endless wave with the Hyperlite Good Daze Wake Surf Board!Designed for kids and lighter riders, the Good Daze offers excellent control, easy turns, and tons of fun for learning and progres...

Hyperlite

$79.99

Stay protected and perform at your best with the Hyperlite Men's Indy CGA Life Jacket.Designed for riders who demand comfort and mobility, this Coast Guard Approved vest delivers top-tier safety wi...

Seachoice

from $44.99

~~$44.99~~

Protect your boat from bumps and scrapes with the Seachoice Twin Eye Fender Kit Buoy.Designed for reliable durability and performance, this complete kit includes everything you need to guard your b...

25% Off

Spro

$8.99

~~$11.99~~

Take your frog fishing to the next level with the Spro Dean Rojas Bronzeye Frog. Designed with the powerful Gamakatsu EWG Double Frog Hook, this frog is perfect for strong rods and braided line. Wi...

Strike King

from $6.39

Get ready to dominate on the pro tour with the Strike King Red Eye Shad Lipless Crankbaits. With premium hooks, 3D eyes, and free floating rattles, this crankbait delivers unbeatable action and sou...

Yamamoto

from $6.69

~~$6.69~~

Bring out the big bass and slab crappie with Yamamoto Senko worms. The unique salt impregnated body and horizontal fall make it irresistible to fish. Versatile for wacky or Texas rigging, weightles...

Shimano

from $269.99

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano’s new Digital Control braking system utilizes a m...

Penn

from $69.99

~~$69.99~~

The PENN Wrath Spinning Combo Rod and Reel is a versatile, all-around set up available at an affordable price. Featuring a lightweight and corrosion-resistant graphite body, EVA grips for comfort ...

Pflueger

$119.99

~~$119.99~~

Experience the perfect pairing of Pflueger® President® reels and Fenwick® Eagle rods! With superior features like a 10 Bearing System, Graphite Body and Rotor, and Braid Ready Spool, this combo off...

Daiwa

$59.99

Discover exceptional performance and unbeatable value with the Daiwa Revros LT Spinning Reel! Architected from a lightweight yet rugged composite housing, this reel offers advanced ball bearing tec...

Spro

$8.49

Experience unmatched performance and attraction on your fishing trips with the Spro Essential Series Zero Minnow Wakebait! Its versatile design and loud knocking rattle will help you cover large ar...

Evergreen

$11.99

~~$11.99~~

Experience unparalleled success on the water with the Evergreen Last Ace 103S. Its flat-sided body creates a rolling action, while the curved tail swings and wriggles, attracting even the pickiest ...

Pflueger

$99.99

Experience the tradition, performance, and quality of Pflueger with the President Baitcast Combo. With a lightweight frame, smooth 6+1 stainless steel bearings, and adjustable magnetic braking sy...

Rolling Thunder

$10.99

~~$10.99~~

Bring the thunder with Rolling Thunder's Janice Mouth Call! Just like her TV counterpart, this 3-reed call commands attention with a combination cut. Perfect for all turkey talk, from yelps and cut...

Rolling Thunder

$10.99

~~$10.99~~

With Rolling Thunder's Black Betty Mouth Call, dominate the turkey woods like never before! With a modified snake tongue cut and 3 heavy latex reeds, this 3 reed call delivers unbeatable turkey cal...

Rolling Thunder

$13.99

~~$13.99~~

Experience the thrill of real turkey hunting with the Rolling Thunder Kevin Taylor Mouth Call [KT1]. Designed by experienced hunter Kevin Taylor, this mouth call boasts 3 prophylactic reeds and a b...

Rolling Thunder

$35.99

~~$35.99~~

Unleash your inner turkey hunter with the Rolling Thunder Elite Collection! Crafted by renowned hunters Josh Grossenbacher, Hunter Wallis, and JR Lanham, this collection features 3 reed mouth calls...

Rolling Thunder

$24.99

~~$24.99~~

Dominate the turkey woods with the Rolling Thunder Classic Collection mouth calls! Designed for all levels of hunters, these 3 popular and effective calls offer a variety of cuts, volume, and range...

Rolling Thunder

$8.99

~~$8.99~~

Introducing the Rolling Thunder CORE 3-Reed Bat Wing Turkey Call. Made of durable latex, this call produces a variety of enticing sounds for a more successful hunting trip. Its convenient clip case...

Rolling Thunder

$8.99

~~$8.99~~

Elevate your turkey calling game with the Rolling Thunder CORE Combo Cut 3-Reed Turkey Call! Made with high-quality latex, this call effortlessly cuts, purrs, clucks, and yelps. Easy to use and sto...

Rolling Thunder

$8.99

~~$8.99~~

Experience the thrill of turkey hunting with the Rolling Thunder CORE V-Cut 3-Reed Turkey Call. Made of high-quality latex, this compact and convenient call produces raspy yelps and cuts to attract...

Rolling Thunder

$99.99

~~$99.99~~

Experience the winning combination of the Rolling Thunder Terence Williamson Crystal Pot Call! Designed by a World and Grand National Friction Calling Champion, it features a cherry pot, purplehear...

Rolling Thunder

$49.99

~~$49.99~~

Experience exceptional range and rasp with the Rolling Thunder Thunderdome Slate Pot Turkey Call! This call features a slate playing surface and polycarbonate sound board for top-notch performance,...

Prices are as marked. Some Exceptions apply.

Closeout 50% Off Sale

Aftco Intersection SS Button Down Shirts

$27.50

Groove Life Belts and Low Profile Belts

$32.47

Profound Outdoors 25% Off

Don’t miss the incredible Closeout Sale with Profound Outdoors at Southern Reel Outfitters! For a limited time, enjoy 25% off a selection of premium baits and lures. Hurry in while supplies last, and save big before it’s gone!

Shop Profound Outdoors

Fish Monkey 25% Off

Closeout Sale Alert! Get 25% Off all Fish Monkey products at Southern Reel Outfitters! From high-performance fishing gloves to durable outdoor gear, now’s the perfect time to stock up and save. Don’t let this deal swim away—shop now before it’s gone for good!

Shop Fish Monkey

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Founded on the lakes and rivers of Arkansas

Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.

This is our life

We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.

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