Fishing
Hunting
Boating

Aftco
Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance and reliability when it counts most. Worn across the globe, AFTCO's fishing clothing is designed to handle the harshest elements. Whether you're an elite professional bass angler looking to stay dry in a late fall downpour or an offshore weekend warrior seeking protection from the sun's harmful UV rays, AFTCO keeps you fishing comfortably. AFTCO products are field tested from our Southern California offices where many of our core saltwater fishing tackle products are still proudly handcrafted and manufactured in our U.S.-based machine shop.


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.