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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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38% Off
6th Sense Cloud 9 Series Deep Diving Crankbaits - Blue-Treuse Shad 6th Sense Cloud 9 Series Deep Diving Crankbaits
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from $4.99
from $4.99
$7.99
The 6th Sense Cloud 9 Series Deep Diving Crankbaits are designed for anglers who want to reach deeper structure with precision and power. Each model in the series—from the C10 to the C25—features a...
30% Off
6th Sense Crush 100X Square Bill Crankbait - Green Pumpkin Gill 6th Sense Crush 100X Square Bill Crankbait - Spring Bluegill
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$6.95
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The 6th Sense Crush 100X Square Bill Crankbait is built to dominate shallow water. Its unique Random Reaction Movement and subtle faint rattle chamber trigger aggressive strikes from bass holding n...
30% Off
6th Sense Crush 50X Crankbaits - Blacklight Craw 6th Sense Crush 50X Crankbaits - Cajun Bluegill
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$6.95
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Experience superior fishing with noise-producing, realistic-looking 6th Sense Crush 50X crankbaits! Activate a fish’s curiosity with its random reaction movement and faint rattle chamber, or trigge...
30% Off
6th Sense Movement 80WK wakebait crankbait with 45° bill, wide action, and premium paint for topwater fishing. Bone Reactor 6th Sense Movement 80WK wakebait crankbait with 45° bill, wide action, and premium paint for topwater fishing. Live Shriner
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The 6th Sense Movement 80WK Wakebait is designed for explosive topwater performance. Its unique 45-degree bill creates a wide, hunting action that moves through the top foot of the water column, ma...
30% Off
6th Sense Movement 80X Crankbaits - Blue Treuse Shad 6th Sense Movement 80X Crankbaits - Bone Reactor
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Discover the ultimate angling experience with the 6th Sense Movement 80X Crankbaits. Featuring Random Reaction Movement technology, their hard thumping, erratic action attracts big bites, while the...
30% Off
6th Sense Movement L7 Square Bill Crankbaits - Chartreuse Black Back 6th Sense Movement L7 Squarebill Crankbaits
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Experience the ultimate angling innovation with the 6th Sense Movement L7 Squarebill Crankbait. With its unique 'S' type hunting action and engineered buoyancy, it's a surefire way to trigger more ...
6th Sense Provoke 106X Jerkbaits - 4K Gizzard 6th Sense Provoke 106X Jerkbaits - 4K Shad
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$13.99
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 The 6th Sense Provoke 106X Jerk Bait is the perfect tool to give you an edge on the water. Designed by the top pros, it features a uniquely engineered tapered tail design for an unparalleled darti...
30% Off
6th Sense Quake Lipless Crankbait - Brown Eye 6th Sense Quake Lipless Crankbait - Cherry Limeade
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from $6.99
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The 6th Sense Quake Lipless Crankbaits are a unique way to catch fish. Their duel flat back design grabs more water and increases vibrations that draw in the fish. Featuring sharp black nickel hook...
38% Off
6th Sense Snatch 70X Crankbaits Boiled Crawfish 6th Sense Snatch 70X Crankbaits Brown Eye Special
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The 6th Sense Snatch 70X Lipless Crankbait is a versatile, hard-hitting lure designed to target bass in a variety of environments. Whether you're ripping through grass, bouncing off rock structure,...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
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$14.99
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Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Berkley Cane Walker Topwater Lures Bone Berkley Cane Walker Topwater Lures Chrome
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Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Choppo Topwater Baits - MF Frog Berkley Choppo Topwater Baits - Maverick
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from $12.99
from $12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Frittside Crankbait Spicy Mustard Berkley Frittside Crankbait - 2-1/2in - Rubbertail
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Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Berkley Pit Boss Pro Design Skeet Reese - Bama Bug Berkley Pit Boss Pro Design Skeet Reese - Black and Blue
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Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
Berkley PowerBait Power Worms Bloodline Berkley PowerBait Power Worms Cherry Seed
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from $4.99
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley Powerbait Crappie Nibbles - Blue Neon Berkley Powerbait Crappie Nibbles - Chartreuse
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from $4.29
from $4.29
Boost your crappie catch with Berkley Powerbait Crappie Nibbles! These lightweight soft pellets offer the strength of Power Bait, plus artificial fish scales for increased visual attraction. Their ...

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