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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Booyah Moon Talker Spinnerbaits Black with Red Gill and Black and Red Skirt Booyah Moon Talker Spinnerbaits
+4
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$7.99
$7.99
If you like to catch big fish at night, it's all about the vibrations. BOOYAH Moon Talker delivers with a #5 or #6 black nickel Colorado blade. With proven color combinations, the Moon Talker is a ...
Booyah One Knocker Lipless Crankbaits Booyah One Knocker Lipless Crankbaits
+19
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$8.99
$8.99
The new Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single,...
Booyah Single Colorado Blade Spinnerbaits - Black Booyah Single Colorado Blade Spinnerbaits - White
+2
+1
$5.99
$5.99
Experience ultimate bass fishing success with Booyah Single Colorado Blade Spinnerbaits. Designed for low visibility conditions, these spinnerbaits feature a jeweler's-grade Colorado blade and .037...
50% Off
Booyah XCS Series Squarebill Crankbait - Black Chartreuse Booyah XCS Series Squarebill Crankbait - Crawdad
+6
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$2.99
$2.99
$5.99
The Booyah XCS Series Squarebill Crankbait is a proven fish-catching classic from Booyah Bait Company. Featuring a wide, seductive wobble and semi-roll, and a square bill design to bump-and-run thr...
Brazalo Custom Football Head Jig in Black n Blue, with wire-tied skirt and low-set hook eye for fishing near cover and rocky structure Brazalo Custom Football Head Jig in Camo Craw Orange, with wire-tied skirt and low-set hook eye for fishing near cover and rocky structure
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$4.95
$4.95
$4.89
The Brazalo Custom Football Head Jigs feature a traditional football-style head with a low-set hook eye, designed to navigate cover with fewer snags. Each jig is hand-assembled with wire-tied skirt...
Brazalo Custom Lures Bushwhacker Buzzbaits Brazalo Custom Lures Bushwhacker Buzzbaits - Black with Gold Blade
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+5
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$9.99
$9.99
$9.99
Experience unrivaled performance on the water with Brazalo Custom Lures Elite Bushwhacker Buzzbaits! This improved version features a new head design and keeper system for better balance and bait r...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Gizzard Magic Bucca Brand Trick Shad - Pearl Bone
+2
+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Freestyle Jig Heads - Pearl Buckeye Lures Freestyle Jig Heads - Unpainted
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+1
$6.99
$6.99
$6.99
Upgrade your swimbait game with the Buckeye Lures Freestyle Jig Heads. The screw lock design and razor-sharp hook make for effortless interchangeability and a high hook-up ratio. Compatible with bo...
Buckeye Lures G-Buzz Single Blade Buzzbait - Black with Black Blades Buckeye Lures G-Buzz Single Blade Buzzbait - Lead with Gold Blades
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$6.99
$6.99
$6.99
Rev up your fishing game with the Buckeye Lures G-Buzz Single Blade Buzzbait! Its bent wire frame ensures maximum hook-ups and eliminates limp wires. Meticulously tuned to Swindle's specifications,...
Buckeye Lures G-Stroll Jig Head - Unpainted
$5.49
$5.49
$4.99
Introducing the Buckeye Lures G-Stroll Jig Head - designed for targeting fish using forward facing sonar or vertical jigging. Featuring an innovative weight placement that protects knots and mainta...
Buckeye Lures Shocker Light Wire Swimbait Jig Head - Unpainted Buckeye Lures Shocker Light Wire Swimbait Jig Head
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$5.99
$5.99
$5.99
Unlock the full potential of soft plastic baits with Buckeye Lures Shocker Light Wire Swimbait Head. Featuring a premium Mustad UltraPoint hook for solid hooksets, and a double-locking bait keeper ...
Buckeye Lures Su-Spin Blade - Albino Buckeye Lures Su-Spin Blade - Arkansas Shiner
+3
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+1
$4.99
$4.99
$4.99
A great bait to add to your arsenal, the Buckeye Su-Spin Blade is an excellent choice for cold water situations and those times when fishing gets tough. Like a traditional underspin, it features a ...
Cotton Cordell Big O Squarebill Crankbaits - Bluegill Cotton Cordell Big O Squarebill Crankbaits - Chartreuse
+12
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$6.99
$6.99
Experience the legendary fish-catching action of the Cotton Cordell Big O Squarebill Crankbaits. With a buoyant body and a unique square lip design, this bait runs true and deflects off cover for m...
Cotton Cordell Boy Howdy Topwater Walking Baits Black Cotton Cordell Boy Howdy Topwater Walking Baits Bluegill
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$5.99
$5.99
Delivering a classic quality feel with new technology, the Cotton Cordell Boy Howdy Topwater Walking Bait is ready to bring heart-stopping topwater explosions to the end of your line. Designed to b...
Cotton Cordell Crazy Shad Topwater Baits Bluegill Cotton Cordell Crazy Shad Topwater Baits Chrome Black
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+1
$5.99
$5.99
Offering exciting topwater action in a Small package, the Cotton Cordell Crazy Shad is back by popular demand. Measuring in at just 3-inches in length, the Crazy Shad delivers a perfect baitfish pr...

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