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Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Cotton Cordell Pencil Popper - Southern Reel Outfitters Cotton Cordell Pencil Popper - Southern Reel Outfitters
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$8.99
$8.99
Cotton Cordell®'s Pencil Poppers are super striper and big gamefish baits that anyone can catch fish with. Designed to deliver super-long, accurate casts, the Pencil Popper's tail section has an ad...
Cotton Cordell Red Fin - Southern Reel Outfitters Cotton Cordell Red Fin - Southern Reel Outfitters
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from $7.99
from $7.99
A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfish on the coasts. Delivering a high-float action, ...
Crappie Cookies Sickle Hook Jigs - Hot Lips - Southern Reel Outfitters Crappie Cookies Sickle Hook Jigs - Natural Shad - Southern Reel Outfitters
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$8.95
$8.95
The Crappie Cookies #2 Sickle Hook is specifically designed to hold bait while fishing for crappie. This hook is made of durable high-carbon steel and features a sharp barbed tip for secure fitment...
Crappie Magnet Best Of The Best Kit Crappie Magnet Best Of The Best Kit
$15.99
$15.99
The Crappie Magnet Best of the Best 115 piece kit is our newest Crappie Magnet kit.  It has all our best Crappie Magnet colors along with our Double Cross Heads and E-Z Slotted Crappie Floats.  All...
Dirty-Jigs-Premium-Replacement-Skirt-Alabama-Craw Dirty Jigs Premium Replacement Skirts Albino
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$4.99
$4.99
$4.99
Harness the power of our Dirty Jigs Premium Replacement Skirts to keep your swim jig in prime condition. Choose from over 40 colors in 50 or 60 strand options. With durability, color variety, and i...
Evergreen Jerkbaits Evergreen Jerkbaits Media
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$18.99
$18.99
8 New Colors Just Added - Morizo Shimizu’s pursuit of perfection distilled into the ultimate global search bait, FA-115. This jerkbait is the answer to Morizo’s uncompromising search for tools th...
H&H Lure Cajun Single Blade Spinnerbaits - Southern Reel Outfitters
$1.79
$1.79
Cajun Spin Lures have become one of our most popular lines for Bass, Crappie and Bream. The array of colors and sizes available make it a very versatile lure. H & H Cajun Spins are uniquely h...
Head Hunter Fire Tail Craw Crankbait - Brown Crawdad Head Hunter Fire Tail Craw Crankbait - Avocado Craw
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$7.19
$7.19
Power your fishing with the Head Hunter Fire Tail Craw Crankbait! This unique body shape and bill design provide superior fish-catching action with an aggressive wide wobble and erratic hunting mot...
Head Hunter HH Minnow Suspending Jerkbaits - Black Diamond Head Hunter HH Minnow Suspending Jerkbaits - Blue Raspberry
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$8.99
$8.99
The Head Hunter HH Minnow Suspending Jerkbaits are designed to reach the depths for those moments when fish are tucked away on deeper points or structure. Its elongated bill and baitfish profile e...
Head Hunter Shad Dad Crankbaits - Alabama Craw Head Hunter Shad Dad Crankbaits - Blazin Daddy
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$9.59
$9.59
$9.59
Experience high performance fishing at an incredible price with the Head Hunter Shad Dad Crankbait. Its sharp tapered tail creates a tight, irresistible wiggling action that lures in even the most ...
J & H Tackle Buzz N Frenzy Buzzbaits J & H Tackle Buzz N Frenzy Buzzbaits -Bronze
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$10.99
$10.99
Unleash the frenzy on your next fishing trip with J & H Tackle Buzz N Frenzy Buzzbaits! These buzzbaits feature a unique design that creates a lifelike buzzing action to lure in the biggest cat...
J & H Tackle Outlaw Jigs - Tabasco J & H Tackle Outlaw Jigs - Hot Craw
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$4.50
$4.50
Experience the ultimate fishing adventure with J & H Tackle Outlaw Jigs! Handcrafted in Arkansas, these jigs are designed for maximum performance and efficiency. Take your fishing game to the n...
Jackall Bling 55 Crankbaits Jackall Bling 55 Crankbaits
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$15.99
$15.99
The Jackall Bling 55 is a Small profile, flat-sided crankbait with intense action. Flat-sided crankbaits often get a bad rap for rolling in the air and limiting your casting distance, so Jackall cr...
Jackall Mickey Jr. Wake Baits - Chartreuse Shad Jackall Mickey Jr. Wake Baits - Ghost Minnow
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$20.99
$20.99
$20.99
Upgrade your topwater game with the Jackall Mickey Jr. Wake Baits. Its innovative design from Japan delivers a realistic, fish-like motion and an irresistible wake that bass can't resist. With thre...
Jackall Riser 012 Topwater Baits - Bluegill Jackall Riser 012 Topwater Baits - Bone White
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$24.99
$24.99
$24.99
Elevate your fishing game with the Jackall Riser 012 Topwater Bait! Featuring an eye-catching design for big bites and extreme casting distance, this bait delivers an erratic, lifelike action that ...
Kalin's Lunker Grub - Bluegill Kalin's Lunker Grub - Blue Pearl Salt & Pepper
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from $3.49
from $3.49
Kalin's Lunker Grubs deliver an amazing amount of action at slow speed or lots of action when retrieved fast. Fisherman love using this softbait grub for everything from small panfish to to those h...

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