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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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25% Off
Lucky Craft Lightning Pointer 98 XR Crankbait - Southern Reel Outfitters
$8.54
$8.54
$11.39
Lucky Craft 98 XR Lightning Pointer has an extremely fast beginning action and incRedible casting distance.   From these 2 major features, imagine the amount of bites you will get. This is definite...
25% Off
Lucky Craft Pointer 100 Jerk Baits Bone Pro Blue
+12
+11
+10
+9
+8
+7
$11.99
$11.99
$15.99
The Pointer has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving mot...
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25% Off
Lucky Craft Pointer 78 - Southern Reel Outfitters
+8
+7
+6
+5
+4
+3
$12.74
$12.74
$16.99
The Lucky Craft Pointer 78  has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever th...
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Lucky Craft Sammy 100 topwater walking bait with realistic baitfish finish - MS Ghost Wakasagi
+3
+2
+1
$15.95
$15.95
$15.95
The Lucky Craft Sammy 100 Walking Bait is one of the most iconic topwater lures ever designed, delivering an effortless "walk-the-dog" action that triggers explosive strikes from bass and other fre...
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Lunker Lure Original Buzzbaits - Black with Silver Blade
+5
+4
+3
+2
+1
$5.49
$5.49
$5.49
Discover the ultimate buzz bait with Lunker Lure Original Buzzbaits. Featuring a sharp hook, flexible skirt, and re-curved delta blade, this lure adds froth and Whitewater to your presentation. Wit...
Lunkerhunt Bento Swimbaits - Dace
+4
+3
+2
+1
$8.99
$8.99
$8.99
Experience the hyper realism of the ICAST award winning Lunkerhunt Bento Bait. Designed with a tapered split tail, holographic core, and biologically correct detailing, this baitfish imitator is a ...
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Megabass Dog-X Diamante Sonic Slide Baits - Albino Pearl Shad
+10
+9
+8
+7
+6
+5
$21.95
$21.95
$21.95
Experience explosive topwater action with the Megabass Dog-X Diamante Sonic Slide, a premium walking bait engineered for long casts and aggressive surface strikes. Designed with Megabass' signature...
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Megabass Karashi Twitch Bait – Finesse Subsurface Topwater Lure
+8
+7
+6
+5
+4
+3
$17.95
$17.95
$17.95
The Megabass Karashi Twitch Bait is a highly versatile finesse lure designed to adapt to multiple fishing conditions and presentations. With its lightweight, slow-sinking design, this bait can be f...
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Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
+11
+10
+9
+8
+7
+6
from $14.95
from $14.95
$14.95
Target trophy bass with the Megabass Magdraft Freestyle Swimbait. Its distinctive blunt nose and top groove accommodate screw-lock hooks with precision, while the aggressive tail action generates p...
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Megabass Magdraft Swimbaits - Albino Pearl Shad
+14
+13
+12
+11
+10
+9
from $14.95
from $14.95
$14.95
The Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfe...
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Megabass Pop Max - Bahama Milk Pearl
+8
+7
+6
+5
+4
+3
$21.95
$21.95
$21.95
Experience topwater fishing like never before with the Megabass PopMax Popper. Skim, chug and splish-splash your way through the water with a unique redesigned gill system. Six water-intakes create...
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Megabass Spark Shad Paddletail Swimbaits - Albino
+6
+5
+4
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+2
+1
from $5.99
from $5.99
$5.99
The Megabass Spark Shad Paddletail Swimbait is designed for trophy hunters! Developed by lunker hunter Tetsuya Nakamura and Megabass, its hand-poured shad-shaped paddle-tail and unique hull-shaped ...
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Megabass SV-3 Double Willow Spinnerbaits - Ayu
+6
+5
+4
+3
+2
+1
$12.99
$12.99
$12.99
Achieve tournament-level success with the Megabass SV-3 Double Willow Spinnerbait! Developed by top-level pros, this spinnerbait is designed to trigger vicious bites thanks to its Level Swimming An...
Megabass Vision 110 plus2 Jerkbait - M Shad
+17
+16
+15
+14
+13
+12
$24.99
$24.99
$24.99
Experience unparalleled fish-catching performance with the Megabass Vision 110 +2 Jerkbait! Its unique lip and tungsten balancer system allow for long and accurate casts, while the steep dive angle...
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Megabass Vision 110 Oneten Jerkbait - Southern Reel Outfitters
+50
+49
+48
+47
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+45
$24.99
$24.99
Experience the ultimate in jerk bait fishing with Megabass Vision 110! Featuring a slow floating design and tungsten Multi-Way Moving Balancer System, this lure offers superior cast ability and li...
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Megabass Vision 110 Jr. Jerkbaits - French Pearl OB
+18
+17
+16
+15
+14
+13
$23.95
$23.95
$23.95
The Megabass Vision 110 Jr. Jerkbait delivers tournament-level performance in a compact size, perfect for targeting pressured bass. Its erratic darting action and intense rolling create irresistibl...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.