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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Motivated Bait 7D Shakey Head Worms - Black n Blue Motivated Bait 7D Shakey Head Worms - Cal Melon
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more bass with Motivated Bait 7D Shakey Head Worms! Its clearwater-killing power is perfect for all bass, especially smallmouth. Cast out and see which species can resist the tug of this bait...
Motivated Bait Co. Goliath Grub Motivated Bait Co. Goliath Grub
+7
+6
+5
+4
+3
+2
$5.99
$5.99
A Grade A+ in the trailer department! Great on a Swim bait Jig head or back of a jig, spinner bait, or chatter bait!  Length Package Qty 6"  8  
Nichols Mojo Flutter Spoon - Blue Shad Nichols Mojo Flutter Spoon - Shattered Glass Silver
+5
+4
+3
+2
+1
$7.99
$7.99
The Nichols Mojo Flutter Spoon is a must-have for any angler hoping to entice secretive bass. Its precisely designed body creates an eye-catching flutter when it hits the water, replicating a dying...
Norman DD22 Crankbait - Chartreuse Blue Norman DD22 Crankbait - Chili Bowl
+5
+4
+3
+2
+1
$7.39
$7.39
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$7.99
$7.99
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits - Southern Reel Outfitters Norman Little N Crankbaits - Southern Reel Outfitters
+3
+2
+1
$6.49
$6.49
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. Model N...
Norman Speed N Crankbaits Chartreuse Blue Norman Lures Speed N Crankbait Diamond Craw
+8
+7
+6
+5
+4
+3
$7.99
$7.99
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
Owner Flashy Swimmer w/ CPS
from $5.99
from $5.99
Featuring a spinner blade attached to a non-movable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swim bait, fluke or other swimm...
Owner Twist-Lock Flashy Swimmer Gold Colorado Blade Hooks
from $5.29
from $5.29
FLASHY SWIMMER now with Colorado blades, feature Owner's TwistLOCK Centering-Pin Spring (CPS-patent pending) which is a unique setup for rigging soft swim baits, flukes, and other swimming plastics...
25% Off
Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Aztec Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Blazin Boss
+27
+26
+25
+24
+23
+22
from $6.74
from $6.74
$8.99
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Silver Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Chartreuse Shad
+2
+1
$9.99
$9.99
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw Rapala Balsa Xtreme BX Brat 06 Crankbaits - Change Up
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Countdown Minnow - Southern Reel Outfitters Rapala Countdown Minnow - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $8.99
from $8.99
The Rapala Countdown Minnow sinks steadily at one foot per second, allowing precise depth control to consistently reach fish wherever they’re holding—whether suspended, near weed tops, or along b...
Rapala Crush City Janitor Worm - Methiolate Rapala Crush City Janitor Worm
+2
+1
$6.49
$6.49
The Rapala Crush City Janitor Worm is the perfect choice for finesse fishing. Its tapered tail provides lifelike movement, while Rapala's Smart Injection Technology adds custom colors, flake, salt,...
Rapala Crush City Pig Stick - Green Pumpkin Magic Rapala Crush City Pig Stick
+2
+1
$6.99
$6.99
The Rapala Crush City Pigstick is a must-have for any serious angler. Its enticing shimmy and increased sink rate make it irresistible to pigs and big bass alike. With added salt content for densit...
Rapala CrushCity Freeloader Swimbait - Electric Shad Rapala Crush City Freeloader Swimbait - Albino Pearl
+12
+11
+10
+9
+8
+7
$6.49
$6.49
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...

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