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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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38% Off
6th Sense Snatch 70X Crankbaits Boiled Crawfish 6th Sense Snatch 70X Crankbaits Brown Eye Special
+10
+9
+8
+7
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+5
$4.99
$4.99
$7.99
The 6th Sense Snatch 70X Lipless Crankbait is a versatile, hard-hitting lure designed to target bass in a variety of environments. Whether you're ripping through grass, bouncing off rock structure,...
6th Sense Strobe Shaker 3.7 Swimbait with 3D eyes and lifelike tail for bass fishing. 4K Shad 6th Sense Strobe Shaker 3.7 Swimbait with 3D eyes and lifelike tail for bass fishing. Ghost Minnow
+8
+7
+6
+5
+4
+3
$8.49
$8.49
$8.49
Get ready for explosive strikes with the 6th Sense Strobe Shaker 3.7 Swimbait. Designed with a unique top-mounted bill for enhanced jig head motion, this swimbait creates irresistible underwater mo...
6th Sense Vega Frog - Baby Bluegill 6th Sense Vega Frog - Baby Bullfrog
+16
+15
+14
+13
+12
+11
$9.99
$9.99
The 6th Sense Vega Frog is built for serious topwater action, combining innovation with practical performance. Its leak-resistant belly plug minimizes water retention, so you can focus on fishing, ...
ACC Crappie Snax – The Club - The Goblin ACC Crappie Snax – Nitro Chicken
+7
+6
+5
+4
+3
+2
$4.99
$4.99
Upgrade your fishing game with ACC Crappie Snax – The Club! Our bold and durable soft plastic bait features a long tail that flutters and vibrates, enticing even the most stubborn fish. Catch more ...
Acme Tackle Kastmaster Bucktail Chrome Acme Tackle Kastmaster Bucktail Gold
+2
+1
from $5.99
from $5.99
This proven lure teams the incRedibly wild action of a Kastmaster with the added appeal of a bucktail. Works well on a wide variety of gamefish. 1 oz. size is rigged with a single hook bucktail. Si...
Acme Tackle Kastmaster Spoons - Gold
$6.99
$6.99
Experience the wild, erratic action that puts fish in the boat! With their aerodynamic design and durable construction, let the Acme Tackle Kastmaster take your fishing to the next level. Unleash t...
Snag Proof Smashmouth Frog - Alabaster Snag Proof Smashmouth Frog - Black Moss
+6
+5
+4
+3
+2
+1
$8.99
$8.99
Dive into top performance with the Snag Proof Smash Mouth Frog! Designed for the thickest slop, this weedless frog features a hollow body and cupped mouth for aggressive splashing action. Weighted ...
American BaitWorks ZooPup Topwater Baits - Black American BaitWorks ZooPup Topwater Baits - Bone
+5
+4
+3
+2
+1
$8.99
$8.99
The ultimate Topwater bait for tackling heavy vegetation, the American Bait Works ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sn...
Arbogast Hula Popper - Perch Arbogast Hula Popper - Yellow
+5
+4
+3
+2
+1
$7.29
$7.29
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
Bandit Lures 100 Series Diving Crankbaits - Fall Craw Bandit Lures 100 Series Diving Crankbaits - Southern Reel Outfitters
+37
+36
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+32
$7.99
$7.99
Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
Bandit 200 Series Crankbait - Chartreuse Green Back Bandit 200 Series Crankbait - Avocado Splatter
+53
+52
+51
+50
+49
+48
$7.99
$7.99
$7.99
Elevate your fishing game with Bandit Lures 200 Series Diving Crankbaits! Designed for all levels, these lures boast a realistic shad shape, enticing wobble, and loud rattles to attract even the bi...
Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters
+46
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+41
$7.99
$7.99
$7.99
The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
+3
+2
+1
$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Berkley Cane Walker Topwater Lures Bone Berkley Cane Walker Topwater Lures Chrome
+8
+7
+6
+5
+4
+3
$9.99
$9.99
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Choppo Topwater Baits - MF Frog Berkley Choppo Topwater Baits - Maverick
+8
+7
+6
+5
+4
+3
from $12.99
from $12.99
$12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Dime Crankbaits - Ghost Green Craw Berkley Dime Crankbaits - Ghost Red Craw
+9
+8
+7
+6
+5
+4
$10.99
$10.99
Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...

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