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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

ACC Crappie Snax – The Club - The Goblin ACC Crappie Snax – Nitro Chicken
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$4.99
$4.99
$4.99
Upgrade your fishing game with ACC Crappie Snax – The Club! Our bold and durable soft plastic bait features a long tail that flutters and vibrates, enticing even the most stubborn fish. Catch more ...
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Acme Tackle Kastmaster Bucktail Chrome Acme Tackle Kastmaster Bucktail Gold
+2
+1
from $5.99
from $5.99
$5.99
The Acme Tackle Kastmaster Bucktail combines the legendary erratic shimmer of a Kastmaster with the lifelike appeal of a bucktail for unstoppable versatility. This proven lure triggers strikes from...
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Acme Tackle Kastmaster Spoons - Gold
$6.99
$6.99
$6.99
Experience the wild, erratic action that puts fish in the boat! With their aerodynamic design and durable construction, let the Acme Tackle Kastmaster take your fishing to the next level. Unleash t...
Snag Proof Smashmouth Frog - Alabaster Snag Proof Smashmouth Frog - Black Moss
+6
+5
+4
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+2
+1
$8.99
$8.99
Dive into top performance with the Snag Proof Smash Mouth Frog! Designed for the thickest slop, this weedless frog features a hollow body and cupped mouth for aggressive splashing action. Weighted ...
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American BaitWorks ZooPup Topwater Baits - Black American BaitWorks ZooPup Topwater Baits - Bone
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
The ultimate Topwater bait for tackling heavy vegetation, the American Bait Works ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sn...
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Arbogast Hula Popper - Perch Arbogast Hula Popper - Yellow
+5
+4
+3
+2
+1
$7.29
$7.29
$7.29
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
Bandit Lures 100 Series Diving Crankbaits - Fall Craw Bandit Lures 100 Series Diving Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
$7.99
Experience the excitement of shallow-water bass fishing with the Bandit Lures 100 Series Diving Crankbait. Designed to run true and dive to approximately 5 feet, this compact crankbait is perfect f...
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Bandit 200 Series Crankbait - Chartreuse Green Back Bandit 200 Series Crankbait - Avocado Splatter
+53
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+48
$7.99
$7.99
$7.99
Take your bass fishing to the next level with the Bandit Lures 200 Series Diving Crankbait. Designed to run true and dive consistently, this 2-inch crankbait is ideal for targeting bass in shallow ...
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Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
$7.99
The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
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Bass Assassin FFS Shad Swimbaits - Albino Shad Bass Assassin FFS Shad Swimbaits - Arkansas Shiner
+5
+4
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+1
$5.99
$5.99
$5.99
The Bass Assassin FFS Shad is engineered for forward-facing sonar success, featuring a lifelike baitfish profile that triggers aggressive strikes from pressured bass. Its long, straight tail darts ...
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Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
+3
+2
+1
$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
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Berkley Cane Walker Topwater Lures Bone Berkley Cane Walker Topwater Lures Chrome
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$9.99
$9.99
$9.99
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
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Berkley Choppo Topwater Baits - MF Frog Berkley Choppo Topwater Baits - Maverick
+8
+7
+6
+5
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+3
from $12.99
from $12.99
$12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
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Berkley Dime Crankbaits - Ghost Green Craw Berkley Dime Crankbaits - Ghost Red Craw
+9
+8
+7
+6
+5
+4
$12.99
$12.99
$12.99
The Head Hunter Fire Tail Craw Crankbait delivers an aggressive wide wobble and erratic hunting action that triggers reaction strikes. Its unique body design and loud one-knocker rattle draw fish i...
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Berkley Frittside Crankbait Spicy Mustard Berkley Frittside Crankbait - 2-1/2in - Rubbertail
+13
+12
+11
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+8
$10.99
$10.99
$10.99
The Berkley Frittside Crankbait delivers legendary crankbait performance with a classic flat-side design engineered by crankbait expert David Fritts. Built to produce a tight, thumping action, the ...
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Berkley Krej 100 Jerkbait - Blue Vapor Berkley Krej 100 Jerkbait - Hankie Pankie
+9
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$14.95
$14.95
$14.95
Experience the future of jerk-baiting with the Berkley Krej 100 Jerkbait. Designed to work with forward-facing sonar, this innovative hard bait can be worked up and away or paused to trigger natura...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.