FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
War Eagle Nickel Colorado Willow Spinnerbaits - Blue Herring War Eagle Nickel Colorado Willow Spinnerbaits - Blue Pearl Shad
+30
+29
+28
+27
+26
+25
$8.99
$8.99
$8.99
Be the ultimate angler with War Eagle Double Willow Spinnerbaits! Designed to attract bass in clear water, this lure boasts dual willow blades for maximum flash. Whether you prefer a fast retrieve ...
War Eagle Finesse Spinnerbaits War Eagle Finesse Spinnerbaits
+14
+13
+12
+11
+10
+9
$8.99
$8.99
The War Eagle Finesse Spinner bait was designed by pro angler Mike McClelland to catch a quick limit of fish. The compact size of the Finesse Spinner bait will generate those extra bites during tou...
War Eagle Hammered Blades Colorado Willow Spinnerbaits - Mouse War Eagle Hammered Blades Colorado Willow Spinnerbaits - Spot Remover
+4
+3
+2
+1
$8.99
$8.99
$8.99
The War Eagle Hammered Blades Double Willow Spinnerbait delivers exceptional flash with its jewelers-grade textured blades, reflecting more light than standard spinnerbaits to attract even the wari...
War Eagle Night Time Spinnerbaits - Black and Chartreuse with Black Colorado Blade War Eagle Night Time Spinnerbaits
+5
+4
+3
+2
+1
$8.99
$8.99
Experience the power of the War Eagle Night Time Spinner bait, designed to bring in those elusive nighttime bass. With a large black Colorado blade, dual chambered rattle, and custom hand tied skir...
War Eagle Painted Double Willow Blades Spinnerbaits - Cole Slaw War Eagle Painted Double Willow Blades Spinnerbaits - Chartreuse
+3
+2
+1
$8.99
$8.99
$8.99
Durable epoxy painted head and willow leaf blades allow this spinner bait to be a visible target to dirty water bass, as well as a bold reaction trigger in clearer water. The willow leaf blades als...
War Eagle Replacement Spinnerbait Skirts - Blue Herring War Eagle Replacement Spinnerbait Skirts - Blue Pearl Shad
+26
+25
+24
+23
+22
+21
$3.29
$3.29
Upgrade your fishing game with War Eagle Replacement Spinnerbait Skirts! Renowned for their customizable colors and top-quality, these skirts are perfect for any spinner bait, buzz bait, or bladed ...
War Eagle Screamin Eagle Spinnerbaits - Aurora War Eagle Screamin Eagle Spinnerbaits - Blue Herring
+20
+19
+18
+17
+16
+15
$8.99
$8.99
$8.99
 The War Eagle Gold Screamin Eagle Spinner bait is the size of a 1/4 oz spinner bait with the weight of a 1/2 oz spinner bait, making it ideal for burning through the water. Perfect for those times...
White River Zig Jigs - Black White River Zig Jigs - Black Olive
+21
+20
+19
+18
+17
+16
from $8.19
from $8.19
$8.19
The  Zig Jig is a hand tied marabou jig with a powder coated head and a very sharp, extra strong hook. It is manufactured by fisherman, for fisherman. The design of the Zig Jig is to withstand the ...
Worden's Original Rooster Tails - Black Worden's Original Rooster Tails - Brown
+27
+26
+25
+24
+23
+22
from $3.49
from $3.49
$3.49
The iconic Worden's Rooster Tails are the go-to spinner bait for all anglers. With its unique spinning action and pulsating hackle tail, it's no wonder why it has been a favorite since 1950. Crafte...
50% Off
Yamamoto Cowboy Creature Baits - Baby Bass Yamamoto Cowboy Creature Baits - Bruised Shin
+6
+5
+4
+3
+2
+1
$3.74
$3.74
$7.49
The Cowboy's wide profile legs create a ton of kicking and vibrating action. This bad boy is heavy enough to use alone or with a jig head. It is perfect for pitching and flipping.
Yamamoto-D-Shad-Bubble-Gum Yamamoto-D-Shad-Disco-Green
+8
+7
+6
+5
+4
+3
$5.49
$5.49
The Yamamoto D-Shad is a fluke style soft plastic jerk bait that works great by itself, with a Carolina rig or behind a chatter bait. The D-Shad's streamlined body gives it a side-to-side twitching...
Yamamoto Double Tail Grub - Black Large Blue Flake Yamamoto-Double-Tail-Grub-CINNAMON-BLACK-PURPLE-FLAKE
+9
+8
+7
+6
+5
+4
$6.99
$6.99
The Gary Yamamoto Double Tail Grub comes in 4" and 5" lengths and is considered one of the most effective Jig Trailers on the market, especially when combined with a Gary Yamamoto Skirt. The Double...
Yamamoto-Double-Tail-Hula-Grub-Green-Pumpkin-Black-Flake Yamamoto-Double-Tail-Hula-Grub-Smoke-Black-Purple
+7
+6
+5
+4
+3
+2
$7.49
$7.49
The Gary Yamamoto Double Tail Hula Grub 4" and 5" baits are great for bass fishing, crappie fishing or for any type of game fish. The Double Tail Hula Grub can be fished deep or shallow just like a...
Yamamoto Paddle Tail Zako Swimbaits Yamamoto Paddle Tail Zako Swimbaits
+6
+5
+4
+3
+2
+1
$6.99
$6.99
Building on the success of the original Zako Swimbait, the Yamamoto Paddle Tail Zako Swimbait delivers an unmatched swimming action that is going to put your cull system to the test. Molded with th...
Yamamoto-PsychoDad-Craw-Bama-Bug Yamamoto-PsychoDad-Craw-green-pumpkin-black-flake
+8
+7
+6
+5
+4
+3
$5.39
$5.39
The Gary Yamamoo PsychoDad Craw is full of action due to it's extra heavy claws. The PsycoDad also comes with a built in rattle chamber, has a longer tail for straight shank hooks and can be fished...
Yamamoto Scope Shad Swimbaits - Baby Bass Yamamoto Scope Shad Swimbaits - Chartreuse - Electric Shad
+12
+11
+10
+9
+8
+7
$5.99
$5.99
$5.99
Experience the ultimate minnow bait and sonar tool with the Yamamoto Scope Shad. Its natural profile and action are irresistible to bass, while the baitfish body shape and forked tail produce an ul...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.