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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Yamamoto Senko Worms - 221 Body 320 Tip Yamamoto Senko Worms Bama Bug
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from $6.69
from $6.69
$6.69
Bring the bite with the legendary Yamamoto Senko Worms—a must-have in every serious angler's arsenal. These salt-impregnated soft plastics deliver an irresistible horizontal fall that triggers aggr...
Yamamoto Shad Shape Swimmer - Electric Shad Yamamoto Shad Shape Swimmer - Pearl White
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$5.99
$5.99
$5.99
Elevate your light spinning and bait finesse game with the Yamamoto Shad Shape Swimmer! Its skinny ribbed body and lifelike paddle tail design mimic natural baitfish and attract fish with ease. Use...
Yamamoto-Shad-Shape-Worm-cinnamon-black-flake Yamamoto-Shad-Shape-Worm-green-pumpkin-black-flake
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$4.99
$4.99
The Gary Yamamoto Shad Shape Worm has proven to be one of the best finesse baits available and is the perfect fishing bait for drop shotting. The shad shape worm combines a ribbed senko belly and s...
Yamamoto-Single-Tail-Grub-Baby-Bass Yamamoto-Single-Tail-Grub-Chartreuse-Black-Flake
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$6.99
$6.99
The Gary Yamamoto Single Tail Grub is so adaptable it can be fished alone or along with a  spinner baits, buzz baits or jig trailer. The single tail grubs extreme and lively tail action creates mas...
Yamamoto Swim Senko Swimbaits - Black with large Blue Flake Yamamoto Swim Senko Swimbaits - Blue Pearl and Silver Flake
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$7.99
$7.99
Experience the revolutionary allure of the Yamamoto Swim Senko Swimbaits. Its versatile design and natural action make it a go-to for anglers worldwide. The weightless Swimming Senko boasts a seduc...
38% Off
Yamamoto Yamatanuki Stick Bait - Baby Bass Yamamoto Yamatanuki Stick Bait - Watermelon Black Red
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$4.95
$4.95
$7.95
Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will...
Yamamoto Zako Swimbait - Black with Blue Flake Yamamoto Zako Swimbait Minnows
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$6.49
$6.49
$6.49
The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
Yellow Magic Japanese Popper Topwater Lure Yellow Magic Japanese Popper Topwater Lure
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$16.99
$16.99
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason it is...
Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Black Back Chartreuse
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$7.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS MR Crankbaits - Bluegill
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$7.99
$7.99
The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
Yo-Zuri 3DS SR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS SR Crankbaits - Bluegill
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$7.99
$7.99
The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Ghost Bluegill Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Hot Tiger
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$9.49
$9.49
Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
Yum Christie Craw Yum Christie Craw
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$3.29
$3.29
The Yum Christie Craw is designed to the specs of Elite Series pro Jason Christie for streamlined presentation perfect for pitching and flipping. Its slim profile lets you target bass hiding in ti...
Yum Craw Papi Creature Baits - Black and Blue Flake Yum Craw Papi Creature Baits - Black Blue Shadow
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from $2.99
from $2.99
The Yum Craw Papi is the ultimate bass bait with its durable and velvety soft texture. Its realistic, oversized pinchers provide irresistible action that no bass can resist. Use it as a versatile j...
Yum Dinger Worms Yum Dinger Worms
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$3.99
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The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ca...
Yum FF Sonar Minnow Swimbaits - Ayu Yum FF Sonar Minnow Swimbaits - Clear Shad
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$3.99
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With the YUM FF Sonar Minnow Swimbaits, experience a subtle baitfish quiver that pairs perfectly with the FF Sonar Jig Head or any other jig heads. This supercharged bait also boasts the irresistib...

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