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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Yamamoto Yama Craw - Bama Bug
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from $6.99
from $6.99
$6.99
The Yamamoto 3" Yama Craw is a downsized version of the popular Yama Craw designed for both professional and recreational anglers. Its re-sized body and precisely molded claws provide a hard kickin...
38% Off
Yamamoto Yamatanuki Stick Bait - Baby Bass
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+8
$4.95
$4.95
$7.95
Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will ...
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Yamamoto Zako Swimbait Minnows - Green Pumpkin with White
+22
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$6.95
$6.95
$0.00
The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
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Yellow Magic Japanese Popper Topwater Lure - Southern Reel Outfitters
+12
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+7
$16.95
$16.95
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason it is...
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Yo-Zuri 3DB Pencil Popper 110 topwater walking bait fishing lure with prism finish
+3
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+1
$9.99
$9.99
$9.99
The Yo-Zuri 3DB Pencil Popper is a premium topwater lure designed to deliver explosive strikes with its signature “Walk the Dog” action. Built for performance and precision, this high-quality hard ...
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Yo-Zuri 3DB Pencil Series topwater walking bait fishing lure with prism finish
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$9.95
$9.95
The Yo-Zuri 3DB Pencil Series Topwater Baits are expertly designed to deliver effortless “walk-the-dog” action and trigger explosive surface strikes. Easy to use and packed with premium features, t...
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25% Off
Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad
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$5.99
$5.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
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25% Off Sold Out
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse
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$5.99
$5.99
$7.99
The Yo-Zuri 3DS MR Crankbait is designed to help anglers target bass and multiple freshwater gamefish species with a realistic mid-range crankbait presentation. Built with a tight wobbling action a...
25% Off
Yo-Zuri 3DS SR shallow running crankbait fishing lure for bass and panfish - Bluegill
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$5.99
$5.99
$7.99
The Yo-Zuri 3DS SR Crankbait is a compact shallow-running crankbait designed to trigger strikes from a wide variety of freshwater gamefish. Featuring a tight wobbling action, this sub-surface lure ...
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25% Off
Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Ghost Bluegill
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$7.46
$7.46
$9.95
Experience the ultimate fish attracting lure with the Yo-Zuri Rattlin Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
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Yum Christie Craw - Southern Reel Outfitters
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$3.29
$3.29
The Yum Christie Craw is designed to the specs of Elite Series pro Jason Christie for streamlined presentation perfect for pitching and flipping. Its slim profile lets you target bass hiding in ti...
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Yum Craw Papi Creature Baits - Black and Blue Flake
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from $2.99
from $2.99
The Yum Craw Papi is the ultimate bass bait with its durable and velvety soft texture. Its realistic, oversized pinchers provide irresistible action that no bass can resist. Use it as a versatile j...
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Yum Dinger Worms
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from $3.99
from $3.99
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ca...
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Yum FF Sonar Minnow Swimbaits - Ayu
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$3.99
$3.99
$3.99
With the YUM FF Sonar Minnow Swimbaits, experience a subtle baitfish quiver that pairs perfectly with the FF Sonar Jig Head or any other jig heads. This supercharged bait also boasts the irresistib...
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Yum Spine Craw - Black n Blue
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+1
$5.49
$5.49
$5.49
Delivering a profile and action built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler's line-up. Molded with a compact body and two large claws, t...
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YUM Yumbrella Flash Mob Junior - Willow
$14.95
$14.95
Experience the power and precision of the Yum Yumbrella Flash Mob Junior Umbrella Rig. With four spinnerbait blades and five strong stainless steel wires, this compact rig simulates a small school ...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.