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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Z-Man Project Z Chatterbait Weedless Z-Man Project Z Chatterbait Weedless
+6
+5
+4
+3
+2
+1
$8.99
$8.99
Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, b...
Z-Man Razor Shadz Z-Man Razor Shadz
+12
+11
+10
+9
+8
+7
$4.99
$4.99
Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic je...
Z-Man Banded Replacement Skirts - BHite Delight Z-Man Replacement Skirts
+14
+13
+12
+11
+10
+9
$3.99
$3.99
$3.99
With over 25 years of expertise, Z-Man’s Replacement Skirts offer anglers premium 100% silicone material that ensures lasting durability and life-like action. Designed with 45 strands for the i...
Z-Man Scented Jerk Shadz - Shiner Z-Man Scented Jerk Shadz Swimbaits
+2
+1
from $4.99
from $4.99
Not just any ol’ soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man’s exclusive Pro-Cure Super Gel, which is...
Z-Man Shad Fryz Micro Finesse Swimbait - Blue Glimmer Sparkle
$4.99
$4.99
Fish your way to success with the incredible Z-Man Shad Fryz Micro Finesse! It's perfectly designed to accurately mimic the shape of shad and panfish fry, with a bite-sized swimbait profile that's ...
Z-Man Shroomz Micro Finesse Jig - Pond Scum Z-Man Shroomz Micro Finesse Jig - PBJ
+6
+5
+4
+3
+2
+1
$4.99
$4.99
Experience the deadly effectiveness of the Z-Man Shroomz Micro Finesse Jig. Perfect for tough conditions, this skirted jig features custom-designed silicone skirts that offer a lifelike appearance ...
Z-Man TRD Crawz Z-Man TRD Crawz
+9
+8
+7
+6
+5
+4
from $4.49
from $4.49
An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buo...
Z-Man TRD Tubez Z-Man TRD Tubez
+9
+8
+7
+6
+5
+4
$4.49
$4.49
EngineeRed with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest ...
Z-Man Tungsten Elite EVO Chatterbaits Z-Man Tungsten Elite EVO Chatterbaits - Glitter Bomb
+7
+6
+5
+4
+3
+2
$15.99
$15.99
$15.99
The Z-Man Tungsten Chatterbait Elite EVO boasts an award-winning design and low-profile, high-density tungsten construction for a fast sink and unique sound. Featuring a direct head-to-blade connec...
33% Off
Z-Man Turbo Fattyz Worm 5pk Z-Man Turbo Fattyz Worm 5pk
+6
+5
+4
+3
+2
+1
$3.99
$3.99
$5.99
A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddletail. It's an advanced tail design--built with intel from Z-Man pro Miles "So...
Zoom Baby Brush Hogs - Alabama Craw Zoom Baby Brush Hogs - Amerzari
+38
+37
+36
+35
+34
+33
$5.99
$5.99
$5.99
Introducing, Zoom Baby Brush Hogs! Our versatile creature bait offers slithering tails, wings, and arms that capture big bass. With its solid body and multiple appendages, it's great on a Texas rig...
Zoom Big Salty Chunk Jig Trailer - Black Blue Flake Zoom Big Salty Chunk Jig Trailer - Sapphire Blue
+5
+4
+3
+2
+1
$3.99
$3.99
Elevate your bass fishing game with Zoom Big Salty Chunk Jig Trailers. The largest chunk in the Zoom lineup adds bulk and slows down your rate of fall, making it irresistible to big bass. Salt-impr...
10% Off
Zoom Brush Hogs - Black Zoom Brush Hogs - Blueberry
+25
+24
+23
+22
+21
+20
from $6.29
from $6.29
$6.99
Zoom Brush Hog Creature Baits are the ultimate bait for catching big bass. With a beefy body and multiple appendages, they move through the water with ease, attracting even the most elusive fish....
Zoom Fat Albert Grubs Chartreuse Glitter Zoom Fat Albert Grubs Chartreuse Pearl
+12
+11
+10
+9
+8
+7
from $3.39
from $3.39
  The Zoom Fat Albert Grub features a chunky body and lively curly tail that create an irresistible fluttering action to attract bass. Its ribbed texture adds extra appeal, while being salt-impregn...
Zoom Fat Albert Twin Tail Grubs - Birthday Cake Zoom Fat Albert Twin Tail Grubs - Black
+8
+7
+6
+5
+4
+3
$4.99
$4.99
$4.99
The Zoom Fat Albert Twin Tail Grubs deliver an irresistible fluttering action with their fat, rippled body and twin curly tails that move plenty of water. Perfect as a jig trailer or on spinner and...
Zoom Finesse Worm Black Zoom Finesse Worm Bubble Gum
+41
+40
+39
+38
+37
+36
$5.99
$5.99
Often copied, but never matched, the original Finesse Worm is a Smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a Small hook, on a da...

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