FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Zoom Fish Doctor Worm - Green Pumpkin Zoom Fish Doctor Worm - Junebug
+5
+4
+3
+2
+1
$5.99
$5.99
Revive your fishing game with Zoom Fish Doctor Worms! Its salt-impregnated, realistic feel and triggering action will catch the eye of even the most hesitant fish. Perfect for Carolina, shakey head...
Zoom Fork Tail Worms - Green Pumpkin Zoom Fork Tail Worms - Red Bug
+4
+3
+2
+1
$6.99
$6.99
$6.99
The Zoom Fork Tail Worm is the ultimate combination bait, featuring attributes from both a craw and a worm. With an enticing forked tail and ribbed body, this bait gives off a soft vibration and su...
Zoom Frog - Baby Duck Zoom Frog - Black
+6
+5
+4
+3
+2
+1
$14.99
$14.99
$14.99
Experience the power of the Zoom Frog, a soft plastic bait designed to attract fish with its unique sound and impressive bubble trail. Its bulky design creates a more violent noise than other frogs...
Zoom Horny Toad - Black Zoom Horny Toad - White
+25
+24
+23
+22
+21
+20
$5.99
$5.99
Get ready for some of the best strikes of your life with the Zoom Horny Toad! Its ultra vibe feet cause bass to chase from long distances, making it the ultimate heavy cover buzz toad. Paired with...
Zoom Lil Critter Craw - Black Blue Craw Zoom Lil Critter Craw - Watermelon Chartreuse Claw
+3
+2
+1
$4.99
$4.99
Unleash the secret weapon of pro anglers with the Zoom Lil Critter Craw! This 3" crawfish is ultra lifelike with legs, claws, and antennae for a natural feel. Its salt-impregnated body and realisti...
Zoom 6'' Lizards - Black Zoom 6'' Lizards - Black with Blue Tail
+46
+45
+44
+43
+42
+41
from $3.79
from $3.79
$3.79
Reel in success with Zoom Lizards, the bass-fishing classic trusted by pros. Each lizard features a salt-impregnated body, free-moving legs, and a flicking tail that create irresistible action in t...
Zoom Mag II Worms Black Zoom Mag II Worms Black Grape
+12
+11
+10
+9
+8
+7
$6.99
$6.99
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Zoom Mag UV Speed Worms Zoom Mag UV Speed Worms
+16
+15
+14
+13
+12
+11
$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
+13
+12
+11
+10
+9
+8
$5.99
$5.99
  The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when...
Zoom Magnum Shakey Head Worm - Green Pumpkin Zoom Mag Shakey Head - Green Pumpkin Green
+5
+4
+3
+2
+1
$5.99
$5.99
The larger, longer version of the original Shakey Head Worm offers tremendous action and a bigger profile for clear water and finicky fish. Perfect for offshore structures and boat docks, the 7" st...
Zoom Magnum Trick Worms - Black Zoom Magnum Trick Worms - Green Pumpkin
+12
+11
+10
+9
+8
+7
$6.99
$6.99
The Zoom Magnum Trick Worm offers a bulkier, 7-inch profile perfect for enticing cautious bass with its natural slithering action. Salt-impregnated for added attraction, this hefty worm excels rigg...
Zoom Magnum UV Speed Craw - Black Red Glitter Zoom Magnum UV Speed Craw - Junebug
+8
+7
+6
+5
+4
+3
$6.95
$6.95
$6.95
Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...
Zoom Micro UV Speed Craw - Black Zoom Micro UV Speed Craw - Green Pumpkin
+5
+4
+3
+2
+1
$5.99
$5.99
$5.99
The downsized replica of the original UV Speed Craw is the perfect trailer for small jigs and a finesse Carolina rig. With pro-approved colors, this bait will attract big bass and complement jigs p...
Zoom Midsize Brush Hog - Black Sapphire Zoom Midsize Brush Hog - California 420
+10
+9
+8
+7
+6
+5
from $6.49
from $6.49
$6.49
Unleash your inner angler with Zoom Midsize Brush Hog Creature Baits. Sized for tournament-sized fish, this versatile bait offers the perfect proportions for maximum action. Use it with a magnum ...
Zoom Ol' Monster Worms - Black Emerald Zoom Ol' Monster Worms - Black
+27
+26
+25
+24
+23
+22
$5.99
$5.99
Unleash the might of Zoom's Ol' Monster Worms, a favorite among tournament anglers for its magnum size and tempting features. With a slender body and salt-impregnated allure, these worms are a must...
Zoom Salty Pro Chunk Zoom Salty Pro Chunk
+6
+5
+4
+3
+2
+1
$3.99
$3.99
 The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the thickest cover and come back with nothing on it except a bi...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.