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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Zoom Lil Critter Craw - Black Blue Craw
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$4.99
$4.99
Unleash the secret weapon of pro anglers with the Zoom Lil Critter Craw! This 3" crawfish is ultra lifelike with legs, claws, and antennae for a natural feel. Its salt-impregnated body and realisti...
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Zoom Lizards - Chartreuse Pumpkin
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from $5.49
from $5.49
$0.00
Reel in success with Zoom Lizards, the bass-fishing classic trusted by pros. Each lizard features a salt-impregnated body, free-moving legs, and a flicking tail that create irresistible action in t...
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Zoom Mag II Worms Black
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$6.99
$6.99
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
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Zoom Mag UV Speed Worms - Southern Reel Outfitters
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$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
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Zoom Magnum Finesse Worms - Southern Reel Outfitters
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$6.49
$6.49
$6.49
The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when t...
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Zoom Magnum Shakey Head Worm 7 inch straight tail soft plastic bass fishing lure
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$5.99
$5.99
$5.99
The Zoom Magnum Shakey Head Worm is the larger, longer version of Zoom’s legendary Shakey Head Worm, designed to give anglers a bigger profile and increased action when targeting pressured or finic...
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Zoom Magnum Super Fluke - Southern Reel Outfitters
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$6.99
$6.99
The Zoom Magnum Super Fluke is designed to entice the biggest bass by mimicking large baitfish like perch and gizzard shad. As the largest in the fluke family, it features a deep belly with a hook ...
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Zoom Magnum Trick Worms - Black
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$7.49
$7.49
$7.49
The Zoom Magnum Trick Worm offers a bulkier, 7-inch profile perfect for enticing cautious bass with its natural slithering action. Salt-impregnated for added attraction, this hefty worm excels rigg...
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Zoom Magnum UV Speed Craw - Black Red Glitter
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$6.95
$6.95
$6.95
Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...
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Zoom Micro UV Speed Craw - Black
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$5.99
$5.99
$5.99
The downsized replica of the original UV Speed Craw is the perfect trailer for small jigs and a finesse Carolina rig. With pro-approved colors, this bait will attract big bass and complement jigs p...
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Black Red Glitter - Zoom Mid Size Brush Hog
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$6.49
$6.49
$6.49
Unleash your inner angler with Zoom Mid-size Brush Hog Creature Baits. Sized for tournament-sized fish, this versatile bait offers the perfect proportions for maximum action. Use it with a magnum...
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Zoom Ol' Monster Worms - Black Emerald
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$6.49
$6.49
$6.49
Unleash the might of Zoom's Ol' Monster Worms, a favorite among tournament anglers for its magnum size and tempting features. With a slender body and salt-impregnated allure, these worms are a must...
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Zoom Rock-N-Roll Minnow 4.8 inch finesse swimbait for bass fishing - Diamond Dust
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$11.49
$11.49
The Zoom Rock-N-Roll Minnow Swimbait is a premium finesse swimbait designed for clear water conditions, heavily pressured fisheries, and modern forward-facing sonar (FFS) fishing techniques. Built ...
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Zoom Salty Pro Chunk - Southern Reel Outfitters
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$3.99
$3.99
 The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the thickest cover and come back with nothing on it except a bi...
Zoom Salty Super Fluke - Albino
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$5.99
$5.99
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Catch trophy bass with the Zoom Salty Super Fluke! This 5.25" baitfish imitator features a deep belly with a hook slot and a forked tail that allows it to swoop and glide. Its salt-impregnated text...
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Zoom Magnum U Tail Worms - Black Red Glitter
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$5.99
$5.99
$5.99
The Zoom Shakey Head Worm is a must-have for any angler looking to catch the ultimate limit fish. Its flat head design allows for easy rigging and the tapered body provides optimum action with the...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.