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Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.
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Berkley Frittside Crankbait Spicy Mustard
+13
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+9
+8
$10.99
$10.99
$10.99
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
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Berkley Money Badger Crankbait in Blaze, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body
+7
+6
+5
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+3
+2
$8.99
$8.99
The Berkley Money Badger Crankbait features a unique baitfish-crayfish-inspired shape and patented FlashDisc™ technology for enhanced tracking and stability. Its slow-rising action and balsa-like m...
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Berkley Pit Boss Pro Design Skeet Reese - Bama Bug
+14
+13
+12
+11
+10
+9
$5.99
$5.99
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
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Berkley PowerBait Power Worms Bloodline
+12
+11
+10
+9
+8
+7
from $4.99
from $4.99
$4.99
Berkley PowerBait transforms anglers of all skill levels into consistent catchers. Engineered over 25 years, the exclusive PowerBait formula features an irresistible scent and flavor that makes fis...
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Berkley PowerBait Cull Shad Swimbaits - Albino
+10
+9
+8
+7
+6
+5
$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
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50% Off
Berkley Powerbait PowerStinger Swimbait Watermelon Copper
+7
+6
+5
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+3
+2
$4.49
$4.49
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
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22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
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20% Off
Berkley PowerBait Nessie Swimbait - Burnt Bone
+9
+8
+7
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+5
+4
from $6.39
from $6.39
$7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
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Berkley PowerBait Power Switch - Clown
+8
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+3
$7.99
$7.99
$4.25
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
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Berkley Powerbait Maxscent Flat Worms - Green Pumpkin
+10
+9
+8
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+5
$7.99
$7.99
$7.99
The Berkley Powerbait Maxscent Flat Worm is designed to imitate a wide range of baitfish with its flat bottom and slender, wagging tail that moves naturally on the fall. Infused with Berkley’s powe...
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Berkley Powerbait Maxscent Hit Worm - Green Pumpkin
+3
+2
+1
$6.99
$6.99
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
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Berkley Powerbait Maxscent Lil' General Worms
+8
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+3
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
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Berkley Powerbait Maxscent Meaty Chunk Trailers - Black
+5
+4
+3
+2
+1
$8.99
$8.99
Introducing the Berkley Powerbait Maxscent Meaty Chunk Trailer, featuring Powerbait's Maxscent flavoring and a classic jig trailer profile. The added bumps increase scent dispersion for longer hold...
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Berkley Powerbait Slobberknocker Jigs Bama Bream
+12
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+8
+7
$9.99
$9.99
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
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Berkley Powerbait The General Worms
+7
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+5
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+2
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
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Berkley Stunna 112 Jerkbaits
+15
+14
+13
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+10
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
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