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Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.
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Berkley Frittside Crankbait Spicy Mustard
+13
+12
+11
+10
+9
+8
$10.99
$10.99
$10.99
The Berkley Frittside Crankbait delivers legendary crankbait performance with a classic flat-side design engineered by crankbait expert David Fritts. Built to produce a tight, thumping action, the ...
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25% Off
Berkley Money Badger Crankbait in Blaze, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body
+7
+6
+5
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+3
+2
$6.74
$6.74
$8.99
The Berkley Money Badger Crankbait delivers tight tracking and consistent action with patented Flash Disc™ technology for enhanced stability and vibration. Its unique baitfish-craw profile and slow...
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Berkley Krej 100 Jerkbait - Blue Vapor
+9
+8
+7
+6
+5
+4
$14.95
$14.95
$14.95
Experience the future of jerk-baiting with the Berkley Krej 100 Jerkbait. Designed to work with forward-facing sonar, this innovative hard bait can be worked up and away or paused to trigger natura...
Berkley Pit Boss Pro Design Skeet Reese - Bama Bug
+14
+13
+12
+11
+10
+9
from $5.99
from $5.99
$0.00
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
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Berkley PowerBait Power Worms Bloodline
+12
+11
+10
+9
+8
+7
from $4.99
from $4.99
$4.99
Berkley PowerBait transforms anglers of all skill levels into consistent catchers. Engineered over 25 years, the exclusive PowerBait formula features an irresistible scent and flavor that makes fis...
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15% Off
Berkley PowerBait Cull Shad Swimbaits - Albino
+10
+9
+8
+7
+6
+5
$10.19
$10.19
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
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50% Off
Berkley Powerbait PowerStinger Swimbait Watermelon Copper
+7
+6
+5
+4
+3
+2
$4.49
$4.49
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
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22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
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47% Off
Berkley PowerBait Power Switch - Clown
+8
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+3
$4.25
$4.25
$7.99
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
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Berkley Powerbait Maxscent Flat Worms - Green Pumpkin
+10
+9
+8
+7
+6
+5
$7.99
$7.99
$7.99
The Berkley Powerbait Maxscent Flat Worm is designed to imitate a wide range of baitfish with its flat bottom and slender, wagging tail that moves naturally on the fall. Infused with Berkley’s powe...
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Berkley Powerbait Maxscent Hit Worm - Green Pumpkin
+3
+2
+1
$6.99
$6.99
$6.99
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms - Southern Reel Outfitters
+8
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+6
+5
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+3
$7.99
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
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Berkley Powerbait Maxscent Meaty Chunk Trailers - Black
+5
+4
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+1
$8.99
$8.99
$8.99
Introducing the Berkley Powerbait Maxscent Meaty Chunk Trailer, featuring Powerbait's Maxscent flavoring and a classic jig trailer profile. The added bumps increase scent dispersion for longer hold...
Berkley Powerbait The General Worms - Southern Reel Outfitters
+7
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$5.99
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
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Berkley Stunna 112 Jerkbaits - Southern Reel Outfitters
+15
+14
+13
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+10
$14.99
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
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Berkley Horizontal 4 Rod Rack - Southern Reel Outfitters
$14.99
$14.99
$14.99
The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...


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