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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Strike King Mr. Crappie Joker Crappie Baits - Acid Rain - Southern Reel Outfitters Strike King Mr. Crappie Joker Crappie Baits - Blue Pearl - Southern Reel Outfitters
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$2.99
$2.99
$2.99
Reel in the catches with the Strike King Mr. Crappie 2" Joker Crappie Baits. Featuring 15 lifelike plastic baits designed for freshwater use, these soft baits are highly durable and offer a realis...
Strike King Mr. Crappie Lightning Shad - Hot Chicken.com Strike King Mr. Crappie Lightning Shad - Pink Tuxedo
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$3.29
$3.29
The Strike King Mr. Crappie Lightning Shad is designed with a 2-inch solid body that has a swimming action of a shad or shiner! Great for casting, fishing vertical, slow trolling and drop shot too!...
Strike King Mr. Crappie Slab Daddy Live Hair Jig - Tuxedo Black Chartreuse Strike King Mr. Crappie Slab Daddy Live Hair Jig - Refrigerator White
+5
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$4.99
$4.99
Bring on the explosive reaction strikes with the Strike King® Mr. Crappie® Slab Daddy Live Hair Jig! Its visible target on a sonar unit makes it perfect for vertical fishing and using forward-facin...
Strike King Mr. Crappie Slabalicious Swimbait - Acid Rain Strike-King Mr Crappie Slabalicious Bait - Blue Pearl
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$3.99
$3.99
The Strike King Mr. Crappie Slabalicious Swimbait is engineered to turn every fishing trip into a success story. Its specialized design creates irresistible paddle-tail action that triggers aggress...
Strike King Mr. Crappie Snap Jack - Chartreuse Shiner Strike King Mr. Crappie Snap Jack - Electric Chicken
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$2.99
$2.99
$2.99
Reel in the perfect catch using Strike King's Mr. Crappie Snap Jack Soft Lures! Made with soft plastic, these lures are designed to attract panfish in freshwater areas. With a 15-pack, you'll have ...
33% Off
Strike King Perfect Plastics Drop Shot Half Shell Worms - Desert Craw Strike King Perfect Plastics Drop Shot Half Shell Worms - Edge
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$3.54
$3.54
$5.29
Bring your fishing game to the next level with the Strike King KVD Perfect Plastic Drop Shot Half Shell! This powerful 3.5-in. large-bodied bait is designed for maximum attraction, with its eye-ca...
Strike King Rage Bug - Bama Craw Strike King Rage Bug - Black Neon
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$6.99
$6.99
$0.00
The Strike King Rage Bug & Magnum Rage Bug are designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a ...
Strike King Rage Cut-R Worms Strike King Rage Cut-R Worms Junebug
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$6.99
$6.99
$0.00
The Strike King Rage Tail Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail flicker rat...
Strike King Rage Menace Black Neon Strike King Rage Menace Glacier
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$6.99
$6.99
$0.00
The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use t...
Strike King Rage Swimmer Swimbait Strike King Rage Swimmer Swimbait
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$6.99
$6.99
$0.00
The Strike King Rage Swimmer Swimbait is perfect when rigged with the Squadron Swimbait Jig Head or using a 4/0 hook alone! 3.75" - 7 per pack 4.75" - 6 per pack
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Strike King Rage Tail Thumper Worm Green Pumpkin Strike King Rage Tail Thumper Worm Plum
+2
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$5.49
$5.49
$0.00
Even on a slow retrieve, Strike King's Rage Tail Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's ...
Strike King Rattlin Rage Craw - Green Pumpkin
$6.99
$6.99
The Strike King Rattlin Rage Craw is the ultimate crawfish bait for dominating the water. Its slender 4" design features a glass sound chamber for a powerful rattle that attracts fish like a magnet...
Strike King Squadron Weedless Swimbait Jig Heads - Pearl Strike King Squadron Weedless Swimbait Jig Heads - Unpainted
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$5.69
$5.69
Unlock a new level of versatility with the Strike King Squadron Weedless Swimbait Jig Head! This jig head features a fiber brush guard to protect you from foliage and debris while fishing. Its wide...
Strike King Super Finesse Worms Bubble Gum Strike King Super Finesse Worms Dirt
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$5.79
$5.79
Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin VanDam says,...
Strike King Tour Grade Jig Heads - Green Pumpkin Strike King Tour Grade Jighead - Black
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$4.99
$4.99
Strike King’s Tour Grade Jig Head is perfect for using with large worms and is designed for stand up and shaky head fishing techniques. The unique “Cobra” shaped head provides excellent sensitivity...
Strike King Tour Grade Mini-Mag Jig Heads - Black Strike King Tour Grade Mini-Mag Jig Heads - Green Pumpkin
+2
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$6.49
$6.49
Designed for smaller soft plastics, the Strike King Tour Grade Mini-Mag Jig Heads feature a downsized hook and wide cobra-shaped head for maximum bottom action. An Owner twist lock bait keeper keep...

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