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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Strike King Super Finesse Worms Bubble Gum Strike King Super Finesse Worms Dirt
+9
+8
+7
+6
+5
+4
$5.79
$5.79
Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin VanDam says,...
Strike King Tour Grade Jig Heads - Green Pumpkin Strike King Tour Grade Jighead - Black
+4
+3
+2
+1
$4.99
$4.99
Strike King’s Tour Grade Jig Head is perfect for using with large worms and is designed for stand up and shaky head fishing techniques. The unique “Cobra” shaped head provides excellent sensitivity...
Strike King Tour Grade Mini-Mag Jig Heads - Black Strike King Tour Grade Mini-Mag Jig Heads - Green Pumpkin
+2
+1
$6.49
$6.49
Designed for smaller soft plastics, the Strike King Tour Grade Mini-Mag Jig Heads feature a downsized hook and wide cobra-shaped head for maximum bottom action. An Owner twist lock bait keeper keep...
Strike King Tour Grade Tungsten Swinging Football Head - Green Pumpkin
from $10.49
from $10.49
Experience the ultimate in sensitivity and hooking power with Strike King's Tour Grade Tungsten Swinging Football Head. Its interchangeable hook keeper lets you effortlessly switch out hooks to mat...
T & J Tackle Keith Poche Power Spinners - Gold Willow Blade T & J Tackle Keith Poche Power Spinners - Gold Hammered Colorado Blade
$4.49
$4.49
Bring your soft plastics to life with Humdinger Keith Poche Power Spinners! Engineered by Bassmaster Elite Series angler Keith Poche, these spinners add a flash of visibility and sound that's ideal...
Talon Custom Billy Mac Fishing Jigs - Arkansas Craw Talon Custom Billy Mac Fishing Jigs - Billy's Pumpkin Blue
+11
+10
+9
+8
+7
+6
$5.49
$5.49
$5.49
The Talon Custom Billy Mac Fishing Jigs, developed with Elite Series pro Billy McCaghren, offers reliable performance and precision design for freshwater anglers. With a strong Mustad UltraPoint ho...
Thomas Buoyant Minnow Flutter Spoon - Brown Trout - Southern Reel Outfitters Thomas Buoyant Minnow Flutter Spoons - Rainbow Trout - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $3.99
from $3.99
The Thomas Buoyant Minnow has been a killer trout and salmon lure since receiving a U.S. patent in 1946. Its erratic-action wobbler perfectly replicates the frantic motions of a baitfish, while its...
Three Brothers Baits Loaded Dice - Albino Three Brothers Baits Loaded Dice - Black Blue
+9
+8
+7
+6
+5
+4
$12.95
$12.95
$12.95
Introducing the Three Brothers Baits Loaded Dice - the ultimate cube style bait! Made from our stretchy and durable SSP material, these baits stay on the hook for endless catches. Coated in our irr...
Trout Magnet Trout Magnet
+13
+12
+11
+10
+9
+8
$2.39
$2.39
The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait...
VMC Hybrid Swimbait Jig - Natural - 1/4oz VMC Hybrid Swimbait Jig Heads - Unpainted - With a Rapala CrushCity Mooch Minnow - Tennessee Shad
$4.49
$4.49
$4.49
Introducing the VMC Hybrid Swimbait Jig, the ultimate tool for presenting your favorite swimbaits to big bass. Its hybrid design offers a wider gap for better hook sets and added strength for reeli...
VMC Redline Tungsten Swimbait Jig Heads
from $7.99
from $7.99
Experience unparalleled success with the VMC Redline Tungsten Swimbait Heads. Designed for forward-facing sonar, its high-density tungsten construction enhances visibility for improved results. Wit...
VMC Wacky Weedless Jig Head - Green Pumpkin
$7.99
$7.99
$7.99
The VMC Wacky Weedless Jig Head takes your wacky rig to the next level. Designed with input from Bassmaster Elite Series pros, its 3-degree offset hook point and extra wide gap ensure a higher hook...
A black and gray War Eagle Buzz Toad buzzbait with a large buzz blade and a keeled head shaped like a toad. War Eagle Buzz Toad Buzzbaits - Black Gold
+7
+6
+5
+4
+3
+2
$7.29
$7.29
Experience explosive topwater action with the War Eagle Buzz Toad Buzzbaits. Combining the aggressive surface disturbance of a buzzbait with the powerful kick of a toad, this lure commands attentio...
War Eagle Single Prop buzzbait - Black with Black Blade War Eagle Buzz Baits - Sexy Shad with Silver Blade
+11
+10
+9
+8
+7
+6
$5.99
$5.99
The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on pla...
War Eagle Double Willow Spinnerbaits - Aurora War Eagle Double Willow Spinnerbaits - Blue Herring
+16
+15
+14
+13
+12
+11
$8.99
$8.99
Be the ultimate angler with War Eagle Double Willow Spinnerbaits! Designed to attract bass in clear water, this lure boasts dual willow blades for maximum flash. Whether you prefer a fast retrieve ...
War Eagle Finesse Spinnerbaits Color: Cole Slaw with Silver Colorado/Gold Turtle Blades War Eagle Finesse Spinnerbaits
+14
+13
+12
+11
+10
+9
$8.99
$8.99
The War Eagle Finesse Spinner bait was designed by pro angler Mike McClelland to catch a quick limit of fish. The compact size of the Finesse Spinner bait will generate those extra bites during tou...

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