Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Fishing

Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

Clear all
Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
J & H Tackle Outlaw Jigs - Tabasco J & H Tackle Outlaw Jigs - Hot Craw
+6
+5
+4
+3
+2
+1
$4.50
$4.50
Experience the ultimate fishing adventure with J & H Tackle Outlaw Jigs! Handcrafted in Arkansas, these jigs are designed for maximum performance and efficiency. Take your fishing game to the n...
J & H Tackle Round Head Jig Heads - Unpainted
from $3.19
from $3.19
Experience the ultimate in fishing with J & H Tackle Round Head Jig Heads. These high-quality, round jig heads are designed to increase your chances of a successful catch. The bronze hook ensur...
J & H Tackle Screw On Jig Head - Unpainted
$4.99
$4.99
Introducing the J & H Tackle Screw On Jig Head - the perfect jig head for any fishing enthusiast! Featuring the patented Screw-Co design, this jig head provides superior grip and stability for ...
J & H Tackle Weedless Midwest Jig Heads - Green Pumpkin
from $5.49
from $5.49
$5.49
Experience snag-free fishing with J & H Tackle Weedless Midwest Jig Heads. Perfectly designed to suit midwestern waters, these jig heads boast of a weedless feature for seamless angling. Increa...
Jackall Bling 55 Crankbaits Jackall Bling 55 Crankbaits
+8
+7
+6
+5
+4
+3
$15.99
$15.99
The Jackall Bling 55 is a Small profile, flat-sided crankbait with intense action. Flat-sided crankbaits often get a bad rap for rolling in the air and limiting your casting distance, so Jackall cr...
Jackall Mickey Jr. Wake Baits - Chartreuse Shad Jackall Mickey Jr. Wake Baits - Ghost Minnow
+5
+4
+3
+2
+1
$20.99
$20.99
$20.99
Upgrade your topwater game with the Jackall Mickey Jr. Wake Baits. Its innovative design from Japan delivers a realistic, fish-like motion and an irresistible wake that bass can't resist. With thre...
Jackall Riser 012 Topwater Baits - Bluegill Jackall Riser 012 Topwater Baits - Bone White
+8
+7
+6
+5
+4
+3
$24.99
$24.99
$24.99
Elevate your fishing game with the Jackall Riser 012 Topwater Bait! Featuring an eye-catching design for big bites and extreme casting distance, this bait delivers an erratic, lifelike action that ...
JJ's Magic Dip Dye - Southern Reel Outfitters JJ's Magic Dip Dye - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$5.99
$5.99
JJ's Magic Dippin' Dye is a quick and convenient dye solution designed to add additional color to your soft plastic baits. It penetrates quickly and also provides a fish attracting garlic scent. Ch...
Kalin's Glass Beads - Ruby Red
$3.49
$3.49
Elevate your game with Kalin’s Glass Beads, adding attraction and sound to your rigs for increased fish counts. Multi-faceted for maximum light reflection, these beads pair perfectly with brass bul...
Kalin's Lunker Grub - Bluegill Kalin's Lunker Grub - Blue Pearl Salt & Pepper
+16
+15
+14
+13
+12
+11
from $3.49
from $3.49
Kalin's Lunker Grubs deliver an amazing amount of action at slow speed or lots of action when retrieved fast. Fisherman love using this softbait grub for everything from small panfish to to those h...
Kalin's Triple Threat Grub - Southern Reel Outfitters Kalin's Triple Threat Grub - Southern Reel Outfitters
+27
+26
+25
+24
+23
+22
from $2.99
from $2.99
Kalin's Triple Threat Grubs is the ultimate choice for all game fish. It's 2" long and comes in unique color varieties to attract any size and species of fish. 10 and 100 packs are available, perfe...
Keitech Easy Shiner Swimbaits - Ayu Keitech Easy Shiner Swimbaits - Bass Candy
+30
+29
+28
+27
+26
+25
$5.49
$5.49
$5.49
Experience the ultimate in swimbait versatility with the Keitech Easy Shiner. Combining the best features of the Shad Impact and Swing Impact, this bait offers a wide-wobbling rolling action that ...
Sold Out
keitech-fat-swing-impact-saltwater-3.8-Pearl keitech-fat-swing-impact-saltwater-3.8-chartreuse-back-Pearl
+2
+1
$7.19
$7.19
After serious consideration and months of testing, we are proud to annouce the the release of the New 3.8" Keitech SALTWATER Fat Swing Impact. These New models have “Max Hardness” for the Salt wate...
Keitech Shad Impact Swimbaits - Ayu Keitech Shad Impact Swimbaits - Sight Flash
+2
+1
$4.99
$4.99
Soft jerk baits are known fish catchers and the Keitech Shad Impact is one of the premier baits on the market today. The Shad Impact is super soft so it can perfectly mimic baitfish movements. The ...
Keitech Swing Impact Swimbaits - Arkansas Shiner Keitech Swing Impact Swimbaits - Ayu
+23
+22
+21
+20
+19
+18
$5.49
$5.49
Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...
Livingston Spinmaster Topwater Baits True Bream Livingston Spinmaster Topwater Baits Black Ghost Shiner
+4
+3
+2
+1
$10.99
$10.99
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.