FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other
Fishing

Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Crankbait Type Show all Crankbait Type
Diving Depth Show all Diving Depth
6th Sense Bamboosa Worms - Blood Apple
+7
+6
+5
+4
+3
+2
from $5.99
from $5.99
$5.99
The 6th Sense Bamboosa Worm delivers a fresh twist on the classic stick bait with a ribbed body that moves naturally through water, enticing bites with every shimmy. Its tapered tail adds subtle, i...
Choose Options
6th Sense Bodega creature bait soft plastic crawfish bass fishing lure
+7
+6
+5
+4
+3
+2
$6.99
$6.99
$6.99
The 6th Sense Bodega Creature Bait delivers aggressive action and irresistible movement designed to trigger reaction strikes from bass. Built with a ribbed body that holds hooks securely, this soft...
Choose Options
6th Sense Catwalk topwater walking bait with keel belly, 3D eyes, and lifelike gill detailing. Ghost Bone Minnow
+5
+4
+3
+2
+1
$12.95
$12.95
$12.95
The 6th Sense Catwalk is a topwater walking bait that blends power and finesse in one versatile lure. Designed with a keel-shaped belly, it glides effortlessly just beneath the surface, offering a ...
Choose Options
6th Sense Crush Dogma Topwater Baits - Baby Shad
+10
+9
+8
+7
+6
+5
$9.99
$9.99
$9.99
Elevate your topwater game with the 6th Sense Crush Dogma! Designed to 'walk-the-dog' with ease, its gliding and turning action is sure to attract fish. The cupped mouth spits water, creating more ...
Choose Options
6th Sense Divine Swim Jigs - Baby Bream
+12
+11
+10
+9
+8
+7
$5.99
$5.99
$5.99
Experience perfection in fishing with the 6th Sense Divine Swim Jig. Designed with intricate eye sockets, gill plates, and 3-D eyes, this jig ensures a realistic and enticing appearance to lure in ...
Choose Options
6th Sense Divine Underspin Jig Heads - Baby Bluegill
$4.99
$4.99
$4.99
The 6th Sense Divine Underspin Jig Heads will give you an edge on the water! Featuring realistic 3D eyes, gill plates and the perfect blade size, the head also has an integrated screw-lock feature ...
Choose Options
6th Sense Freshwater Shindo Shad - Green Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Built with key features that make it the best minnow bait on the market, the 6th Sense Freshwater Shindo Shad features convex eyes, 3D scale texture, and bold gill plates that provide incredible re...
Choose Options
6th Sense Plump Panorama Swimbaits - Live Gizzard Shad
+3
+2
+1
$8.95
$8.95
$8.95
Engineered for trophy-class bass, the 6th Sense Plump Panorama delivers a substantial profile with realistic scale patterns and lifelike 3D eyes. Its thicker body displaces more water and handles h...
Choose Options
25% Off
6th Sense Provoke 106X Jerkbaits - 4K Gizzard
+25
+24
+23
+22
+21
+20
$11.24
$11.24
$14.99
 The 6th Sense Provoke 106X Jerk Bait is the perfect tool to give you an edge on the water. Designed by the top pros, it features a uniquely engineered tapered tail design for an unparalleled darti...
Choose Options
30% Off
6th Sense Quake Lipless Crankbait - Brown Eye
+25
+24
+23
+22
+21
+20
from $6.99
from $6.99
$9.99
The 6th Sense Quake Lipless Crankbaits are a unique way to catch fish. Their duel flat back design grabs more water and increases vibrations that draw in the fish. Featuring sharp black nickel hook...
Choose Options
25% Off
6th Sense Silicone Replacement Skirts in custom color blends for jig and spinnerbait customization.
+35
+34
+33
+32
+31
+30
$2.46
$2.46
$3.29
Refresh your tackle with the 6th Sense Silicone Replacement Skirts (5-Pack), crafted from premium silicone and blended in exclusive color patterns for lifelike underwater action. These custom skirt...
Choose Options
6th Sense Trace 6
+8
+7
+6
+5
+4
+3
$34.95
$34.95
$34.95
The 6th Sense Trace Swimbait is a highly realistic, multi-jointed bait designed to trigger aggressive reaction strikes from big bass. Featuring a 4-piece body construction, this swimbait delivers a...
Choose Options
6th Sense Vega Frog - Baby Bluegill
+16
+15
+14
+13
+12
+11
$9.99
$9.99
The 6th Sense Vega Frog is built for serious topwater action, combining innovation with practical performance. Its leak-resistant belly plug minimizes water retention, so you can focus on fishing, ...
Choose Options
Sold Out
Abu Garcia Ambassadeur® 7000 C3 Round Baitcast Reel
$219.95
$219.95
$219.95
Land your next big catch with the Abu Garcia Ambassadeur® 7000 C3 Round casting reel. Featuring 2 stainless steel ball bearings + 1 roller bearing for smooth action, and revised extended bend ha...
Abu Garcia Ambassadeur C3 Classic Round Casting Reel
$149.99
$149.99
$149.99
Experience legendary power and performance with the Abu Garcia Ambassadeur C3 Classic Round Casting Reel. With improved casting and added durability, this reel is built on a solid foundation. The 2...
Abu Garcia C3 Catfish Special Round Casting Reels
+2
+1
$199.95
$199.95
$199.95
The Abu Garcia C3 Catfish Special Round Casting Reel is designed for easy handling with 3 stainless steel ball bearings and 1 roller bearing for smooth operation. Its Carbon Matrix drag system pro...
Choose Options


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.