FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Fishing

Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Brazalo Custom Screwloc Worm Nose Jig - Unpainted
$4.99
$4.99
$4.99
The Brazalo Custom Screw-Loc Worm Nose Jig features a patented Screw Lock to securely hold bait on the hook, allowing for faster and more efficient hook ups. Combined with the Victory V-Lock Hook, ...
Brazalo Custom Swim Jigs - Black n Blue Brazalo Custom Swim Jigs - Brazalo Bream
+13
+12
+11
+10
+9
+8
$4.95
$4.95
$4.89
Make a splash with the Brazalo Custom Swim Jigs! Designed for the avid fisher, our jigs feature an integrated line tie and weight has been strategically placed for a slender head. With a 5/0 hook a...
Bubba Blade Electric Fish Fillet Knife Bubba Blade Electric Fish Fillet Knife Kit
from $139.95
from $139.95
Get ready to revolutionize your fishing game with the Bubba Blade Electric Fish Fillet Knife. Designed by fishermen for fishermen, this knife boasts an ergonomic non-slip grip handle for ultimate c...
Bubba Blade Large Shears - Red
$34.99
$34.99
Introducing the Bubba Blade Large Shears - designed for those who demand durability and effortless cutting. With micro-serrated blades, these shears cut through any fishing line with ease. Plus, th...
Bubba Pro Series Lithium-Ion Electric Fillet Knife Bubba Pro Series Lithium-Ion Electric Fillet Knife
$249.95
$249.95
The best just got better. The Bubba Pro Series Lithium-Ion Electric Fillet Knife has been completely upgraded to a more robust design for longer life, more power, and more run time than any brushed...
Bubba Pro Series Smart Fish Scale
$224.95
$224.95
Outfit yourself with the Bubba Pro Series Smart Fish Scale, complete with Bubba's non-slip grip and capable of weighing up to 60 lbs with accuracy of +/- 0.3%. Enjoy customized weighing options, li...
Bubba Smart Fish Scale
$112.95
$112.95
$99.95
Experience the ultimate fishing adventure with Bubba's Smart Fish Scale. With a 60lb weight limit and legendary Iconic Non-Slip Grip, you can trust the accuracy and reliability of your catch. Choos...
Bubba Smart Fish Scale LITE Bubba Smart Fish Scale LITE
$69.95
$69.95
The Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +/- 0.3% accuracy, it delivers reliable measurements every t...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Pearl Bone Bucca Brand Trick Shad Swimbaits
+5
+4
+3
+2
+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Freestyle Jig Heads - Pearl Buckeye Lures Freestyle Jig Heads - Unpainted
+2
+1
$6.99
$6.99
$6.99
Upgrade your swimbait game with the Buckeye Lures Freestyle Jig Heads. The screw lock design and razor-sharp hook make for effortless interchangeability and a high hook-up ratio. Compatible with bo...
Buckeye Lures Mini Mop Jig Buckeye Lures Mini Mop Jig
+5
+4
+3
+2
+1
$4.99
$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...
Buckeye Lures Scope Head Buckeye Lures Scope Head
+3
+2
+1
from $5.95
from $5.95
$5.95
Experience the underwater world like never before with the Buckeye Lures Scope Head! Designed in collaboration with pro angler Jacob Powroznik, this head offers unmatched visibility with forward-fa...
Buckeye Lures Spot Remover Pro Model Jighead - Southern Reel Outfitters Buckeye Lures Spot Remover Pro Model Jighead - Southern Reel Outfitters
+2
+1
$6.49
$6.49
$6.49
The Buckeye Lures Spot Remover Pro Model Jighead is the ultimate weapon for catching big spotted bass. With a unique vertical action and sturdy black nickel hook, this shaky head jig will present y...
Bullet Weights Brass Carolina Weights
$2.99
$2.99
Brass Carolina weights are the most popular style of weight for Carolina rigging. Combined with a glass bead they will make much more noise than a lead sinker. Our brass weights are polished for an...
Bullet Weights Drop Shot - Southern Reel Outfitters
$2.99
$2.99
The technique of fishing a drop shot rig, continues to become more and more popular every year. Drop shot allows you to keep your bait suspended in the feeding zone, where the bass are. 1/8 oz = 7...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.