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Fishing

Fishing Gear at Southern Reel Outfitters

At Southern Reel Outfitters, fishing isn’t just a hobby—it’s a way of life. We provide everything anglers need, from top-of-the-line rods and reels to an extensive selection of lures, baits, and tackle. Whether you’re casting for bass in a local lake or heading offshore for the big catch, our high-quality gear and expert advice ensure you’re prepared for every adventure. Outfit yourself with the best and make every cast count with Southern Reel Outfitters.

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American BaitWorks ZooPup Topwater Baits - Black American BaitWorks ZooPup Topwater Baits - Bone
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$8.99
$8.99
The ultimate topwater bait for tackling heavy vegetation, the American BaitWorks ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sna...
Arbogast Hula Popper - Perch Arbogast Hula Popper - Yellow
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$7.29
$7.29
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
Arbogast Jitterbug Black Arbogast Jitterbug Cricket Frog
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$7.29
$7.29
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Avid Angler Solutions Fishing Glue
$8.99
$8.99
Introducing the Avid Angler Solutions Fishing Glue, the ultimate tool for both fresh and salt water anglers. With its exclusive formula and instant bonding ability, this glue can repair soft and ha...
Avid Glue and Marker Combo
$14.49
$14.49
$14.49
Maximize your fishing success with the Avid Angler Solutions Combo! Repair baits and secure knots quickly with our exclusive Fishing Glue. Mark your bait for an extra advantage using the garlic sce...
BaitFuel Bait Fuel Freshwater Injector Kit
$24.99
$24.99
Enhance your fishing game with the BaitFuel Injector Kit. Simply inject BaitFuel into your soft plastic bait for a slow and steady release of attractant, saving you time and effort. The kit comes w...
Bandit Lures 100 Series Diving Crankbaits - Fall Craw Bandit Lures 100 Series Diving Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
Bandit 200 Series Crankbait - Chartreuse Green Back Bandit 200 Series Crankbait - Avocado Splatter
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$7.99
$7.99
Elevate your fishing game with Bandit Lures 200 Series Diving Crankbaits! Designed for all levels, these lures boast a realistic shad shape, enticing wobble, and loud rattles to attract even the bi...
Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
Bang Attractant Fish Spray - Southern Reel Outfitters Bang Attractant Fish Spray - Southern Reel Outfitters
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from $7.99
from $7.99
Power up your fishing with BANG Fish Attractant! Our unique live bait rendering process produces highly concentrated, natural oils that draw and hold fish. Available in a variety of scents, it's th...
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Bass Mafia Briefcase - Red and Black
$42.99
$42.99
$42.99
Perfect for storing clutter-including bags of soft plastics and other accessories, the Bass Mafia Briefcase offers dependable, reusable, and durable storage. Designed with a collapsible frame, the ...
Bass Mafia Coffin 2.0 Utility Box - Red and Clear Lid Bass Mafia Coffin 2.0 Utility Box - Black Red and Clear Lid
from $19.99
from $19.99
$19.99
Experience the ultimate in tackle organization with Bass Mafia Coffin 2.0. Rugged Clear View lid and stainless steel hinges protect your gear, while anti-skid silicone feet and a single-latch desig...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
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$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Bass-Mafia-Weight-Coffin-3pk Bass-Mafia-Weight-Coffin
$24.99
$24.99
$24.99
The Bass Mafia Weight Coffin was built with one thing in mind... to organize your fishing weights. The weight coffin's molded inserts allow you to organize any size or style of fishing weight quick...
Bass Medics Rejuvenade Livewell Treatment
$18.50
$18.50
Bass Medics' Rejuvenate Livewell Treatment is here to help tournament anglers make their catch count! Keep your bass and game fish healthy and vigorous for release with our patent-pending formula. ...
Berkley 120 Volt Electric Fillet Knife
$39.99
$39.99
Berkley's 120 volt Electric fillet knife works on standard 110 volt house current. Set includes powerful motor, side blade release, trigger lock, 8" serrated stainless steel blades that resist corr...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.