FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Fishing

Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Berkley Money Badger Crankbait in Blaze, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body Berkley Money Badger Crankbait in Root Beer Craw, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body
+7
+6
+5
+4
+3
+2
$8.99
$8.99
The Berkley Money Badger Crankbait features a unique baitfish-crayfish-inspired shape and patented FlashDisc™ technology for enhanced tracking and stability. Its slow-rising action and balsa-like m...
Berkley Pit Boss Pro Design Skeet Reese - Bama Bug Berkley Pit Boss Pro Design Skeet Reese - Black and Blue
+14
+13
+12
+11
+10
+9
$5.99
$5.99
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
Berkley PowerBait Power Worms Bloodline Berkley PowerBait Power Worms Cherry Seed
+12
+11
+10
+9
+8
+7
from $4.99
from $4.99
$4.99
Berkley PowerBait transforms anglers of all skill levels into consistent catchers. Engineered over 25 years, the exclusive PowerBait formula features an irresistible scent and flavor that makes fis...
Berkley Powerbait Crappie Nibbles - Blue Neon Berkley Powerbait Crappie Nibbles - Chartreuse
+10
+9
+8
+7
+6
+5
from $4.29
from $4.29
Boost your crappie catch with Berkley Powerbait Crappie Nibbles! These lightweight soft pellets offer the strength of Power Bait, plus artificial fish scales for increased visual attraction. Their ...
Berkley PowerBait Cull Shad Swimbaits - Albino Berkley PowerBait Cull Shad Swimbaits - Electric Shad
+10
+9
+8
+7
+6
+5
$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
Berkley PowerBait Drip Minnow Swimbaits - Black Shad Berkley PowerBait Drip Minnow Swimbaits - Blue Liner
+4
+3
+2
+1
$9.99
$9.99
Experience the ultimate in finesse fishing with the Berkley PowerBait Drip Minnow. Its ultra-realistic design, action, and colors are perfect for drop shotting, strolling, or paired with a small ji...
22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch Berkley Powerbait Gilly Swimbaits HD Bluegill
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms - Green Pumpkin Berkley Powerbait Maxscent Flat Worms - Goby
+10
+9
+8
+7
+6
+5
$7.99
$7.99
$7.99
The Berkley Powerbait Maxscent Flat Worm is designed to imitate a wide range of baitfish with its flat bottom and slender, wagging tail that moves naturally on the fall. Infused with Berkley’s powe...
Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Magic
+3
+2
+1
$6.99
$6.99
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms Berkley Powerbait Maxscent Lil' General Worms
+8
+7
+6
+5
+4
+3
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Blue Fleck
+5
+4
+3
+2
+1
$8.99
$8.99
Introducing the Berkley Powerbait Maxscent Meaty Chunk Trailer, featuring Powerbait's Maxscent flavoring and a classic jig trailer profile. The added bumps increase scent dispersion for longer hold...
Berkley Powerbait Maxscent Tube - Watermelon Red Berkley Powerbait Maxscent Tube - Watermelon Vapor
+5
+4
+3
+2
+1
$8.99
$8.99
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
20% Off
Berkley PowerBait Nessie Swimbait - Burnt Bone Berkley PowerBait Nessie Swimbait -Golden Shiner
+9
+8
+7
+6
+5
+4
from $6.39
from $6.39
$7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Floating Magnum Eggs - Bubblegum Berkley Powerbait Power Floating Magnum Eggs - Chartreuse
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
50% Off
Berkley Powerbait PowerStinger Swimbait Watermelon Copper Berkley Powerbait Power Stinger Swimbaits
+7
+6
+5
+4
+3
+2
$4.49
$4.49
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
+7
+6
+5
+4
+3
$7.99
$7.99
$4.25
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.