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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Bass Mafia Coffin 2.0 Utility Box - Red and Clear Lid Bass Mafia Coffin 2.0 Utility Box - Black Red and Clear Lid
from $19.99
from $19.99
$19.99
Experience the ultimate in tackle organization with Bass Mafia Coffin 2.0. Rugged Clear View lid and stainless steel hinges protect your gear, while anti-skid silicone feet and a single-latch desig...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
+3
+2
+1
$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Bass-Mafia-Weight-Coffin-3pk Bass-Mafia-Weight-Coffin
$24.99
$24.99
$24.99
The Bass Mafia Weight Coffin was built with one thing in mind... to organize your fishing weights. The weight coffin's molded inserts allow you to organize any size or style of fishing weight quick...
Bass Medics Rejuvenade Livewell Treatment
$18.50
$18.50
Bass Medics' Rejuvenate Livewell Treatment is here to help tournament anglers make their catch count! Keep your bass and game fish healthy and vigorous for release with our patent-pending formula. ...
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Berkley 120 Volt Electric Fillet Knife
$39.99
$39.99
Berkley's 120 volt Electric fillet knife works on standard 110 volt house current. Set includes powerful motor, side blade release, trigger lock, 8" serrated stainless steel blades that resist corr...
Berkley 15lb Tournament Digital Scale
$34.99
$34.99
With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pound scale Stores and ranks fish weights Adjustable lanyard Di...
Berkley XCD Fillet Knife 6 in
$17.99
$17.99
About this item Product details You have a passion for the sport. So do we. All anglers know a successful day out on the water and maximizing your catch requires the right gear. We're here to help ...
Berkley Cane Walker Topwater Lures Bone Berkley Cane Walker Topwater Lures Chrome
+8
+7
+6
+5
+4
+3
$9.99
$9.99
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Cherrywood HD Spinning Combo Rods and Reels Berkley Cherrywood HD Spinning Combo Rods and Reels
$39.99
$39.99
$39.99
The Berkley Cherrywood HD Spinning Combo Rod and Reel is the perfect combination of classic design with modern performance. Its hybrid design rod construction and lightweight graphite 5-bearing ree...
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Berkley Cherrywood HD Spinning Rods
$29.99
$29.99
Unleash the power of the Berkley® Cherrywood® HD Spinning Rods. The hybrid design construction provides unmatched sensitivity and the cork handles offer added comfort and grip. With lightweight sta...
Berkley Choppo Topwater Baits - MF Frog Berkley Choppo Topwater Baits - Maverick
+8
+7
+6
+5
+4
+3
from $12.99
from $12.99
$12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Chrome Split Ring Pliers Berkley Chrome Split Ring Pliers
$8.99
$8.99
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Strong gripping action great for deep hook removal Chrome plated polishe...
Berkley Deluxe Electric Fillet Knife
$54.99
$54.99
Fillet your catch with ease using the ergonomically designed Berkley® Electric fillet knife with precision ground blades. 6 and 8 inch stainless steel blades resist corrosion side release buttons ...
Berkley Dime Crankbaits - Ghost Green Craw Berkley Dime Crankbaits - Ghost Red Craw
+9
+8
+7
+6
+5
+4
$10.99
$10.99
Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...
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Berkley Fish Ruler
$14.95
$14.95
With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable Measures up to 22" Durable and lightweight aluminum construction   
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Berkley Football Jigs with Powerbait Skirt - Hot Craw Berkley Football Jigs with Powerbait Skirt
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...

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