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Fishing

Fishing Gear at Southern Reel Outfitters

At Southern Reel Outfitters, fishing isn’t just a hobby—it’s a way of life. We provide everything anglers need, from top-of-the-line rods and reels to an extensive selection of lures, baits, and tackle. Whether you’re casting for bass in a local lake or heading offshore for the big catch, our high-quality gear and expert advice ensure you’re prepared for every adventure. Outfit yourself with the best and make every cast count with Southern Reel Outfitters.

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Berkley 15lb Tournament Digital Scale
$34.99
$34.99
With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pound scale Stores and ranks fish weights Adjustable lanyard Di...
Berkley XCD Fillet Knife 6 in
$17.99
$17.99
About this item Product details You have a passion for the sport. So do we. All anglers know a successful day out on the water and maximizing your catch requires the right gear. We're here to help ...
Berkley Cane Walker Topwater Lures Bone Berkley Cane Walker Topwater Lures Chrome
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$9.99
$9.99
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Cherrywood HD Spinning Combo Rods and Reels Berkley Cherrywood HD Spinning Combo Rods and Reels
$39.99
$39.99
$39.99
The Berkley Cherrywood HD Spinning Combo Rod and Reel is the perfect combination of classic design with modern performance. Its hybrid design rod construction and lightweight graphite 5-bearing ree...
Berkley Cherrywood HD Spinning Rods
$29.99
$29.99
Unleash the power of the Berkley® Cherrywood® HD Spinning Rods. The hybrid design construction provides unmatched sensitivity and the cork handles offer added comfort and grip. With lightweight sta...
Berkley Choppo Topwater Baits - MF Frog Berkley Choppo Topwater Baits - Maverick
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$12.99
$12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Chrome Split Ring Pliers Berkley Chrome Split Ring Pliers
$8.99
$8.99
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Strong gripping action great for deep hook removal Chrome plated polishe...
Berkley Deluxe Electric Fillet Knife
$54.99
$54.99
Fillet your catch with ease using the ergonomically designed Berkley® Electric fillet knife with precision ground blades. 6 and 8 inch stainless steel blades resist corrosion side release buttons ...
Berkley Dime Crankbaits - Ghost Green Craw Berkley Dime Crankbaits - Ghost Red Craw
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$10.99
$10.99
Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...
Berkley Fish Ruler
$14.95
$14.95
With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable Measures up to 22" Durable and lightweight aluminum construction   
Berkley Football Jigs with Powerbait Skirt - Hot Craw Berkley Football Jigs with Powerbait Skirt
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$4.99
$4.99
Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...
Berkley Frittside Crankbait Spicy Mustard Berkley Frittside Crankbait - 2-1/2in - Rubbertail
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$10.99
$10.99
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Berkley Fusion 19 Bucktail Jigs - Chartreuse Berkley Fusion 19 Bucktail Jigs - White
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$4.99
$4.99
Elevate your fishing experience with Berkley Fusion 19 Bucktail Jigs! These versatile jigs enhance the effectiveness of Berkley Gulp! ® baits with a sharp and corrosion-resistant Fusion19™ hook, ba...
Berkley Fusion 19 Hybrid Jig Head - Chrome Berkley Fusion 19 Hybrid Jig Head - Fish Head
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$6.99
$6.99
Experience ultimate success in high-pressure fishing situations with the Berkley Fusion 19 Hybrid Jig head. Featuring an ultra-sharp double-conical point, ballast weight, and molded bait keeper, th...
Berkley Fusion 19 Shakey Head Jig Head - Green Pumpkin
$6.99
$6.99
Unleash the full potential of your fishing game with Berkley Fusion 19 Shakey Head. Its innovative design and improved features make rigging and bottom presentations easier than ever. With increase...
Berkley Fusion 19 Underspin - Glitter Shad
$4.99
$4.99
The versatile Berkley Fusion19 Underspin features a conical bait keeper and wire system for secure bait placement, while the forged needle point hook provides superior strength and penetration. Ava...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.