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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Berkley Frittside Crankbait Spicy Mustard Berkley Frittside Crankbait - 2-1/2in - Rubbertail
+12
+11
+10
+9
+8
+7
$10.99
$10.99
$10.99
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Berkley Fusion 19 Hybrid Jig Head - Chrome Berkley Fusion 19 Hybrid Jig Head - Fish Head
+3
+2
+1
$6.99
$6.99
Experience ultimate success in high-pressure fishing situations with the Berkley Fusion 19 Hybrid Jig head. Featuring an ultra-sharp double-conical point, ballast weight, and molded bait keeper, th...
Berkley Fusion 19 Shakey Head Jig Head - Green Pumpkin
$6.99
$6.99
Unleash the full potential of your fishing game with Berkley Fusion 19 Shakey Head. Its innovative design and improved features make rigging and bottom presentations easier than ever. With increase...
Berkley Fusion 19 Underspin - Glitter Shad
$4.99
$4.99
The versatile Berkley Fusion19 Underspin features a conical bait keeper and wire system for secure bait placement, while the forged needle point hook provides superior strength and penetration. Ava...
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Berkley Hemostat Pliers - 6in
$8.99
$8.99
Experience the best of fishing with Berkley® Hemostat Pliers. Designed for everyday anglers, our pliers offer comfort, durability, and reliability to make fishing more enjoyable. Featuring nonslip ...
Berkley Horizontal 4 Rod Rack
$14.99
$14.99
The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...
Berkley Horizontal 6 Rod Rack
$14.99
$14.99
With Berkley® Rod Racks, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Horizontally stores 6 rods neatly and securely Corrosion proof Foam g...
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Berkley Line Spooling Station
$21.99
$21.99
$21.99
Introducing the Berkley Line Spooling Station - the must-have tool for all your fishing adventures! With adjustable sizes to fit various spools, this table-top unit removes the hassle of tangled li...
Berkley Money Badger Crankbait in Blaze, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body Berkley Money Badger Crankbait in Root Beer Craw, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body
+7
+6
+5
+4
+3
+2
$8.99
$8.99
The Berkley Money Badger Crankbait features a unique baitfish-crayfish-inspired shape and patented FlashDisc™ technology for enhanced tracking and stability. Its slow-rising action and balsa-like m...
Berkley Pit Boss Pro Design Skeet Reese - Bama Bug Berkley Pit Boss Pro Design Skeet Reese - Black and Blue
+14
+13
+12
+11
+10
+9
$5.99
$5.99
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
Berkley PowerBait Power Worms Bloodline Berkley PowerBait Power Worms Cherry Seed
+12
+11
+10
+9
+8
+7
from $4.99
from $4.99
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley Powerbait Crappie Nibbles - Blue Neon Berkley Powerbait Crappie Nibbles - Chartreuse
+10
+9
+8
+7
+6
+5
from $4.29
from $4.29
Boost your crappie catch with Berkley Powerbait Crappie Nibbles! These lightweight soft pellets offer the strength of Power Bait, plus artificial fish scales for increased visual attraction. Their ...
Berkley PowerBait Cull Shad Swimbaits - Albino Berkley PowerBait Cull Shad Swimbaits - Electric Shad
+10
+9
+8
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+6
+5
$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
Berkley PowerBait Drip Minnow Swimbaits - Black Shad Berkley PowerBait Drip Minnow Swimbaits - Blue Liner
+4
+3
+2
+1
$9.99
$9.99
Experience the ultimate in finesse fishing with the Berkley PowerBait Drip Minnow. Its ultra-realistic design, action, and colors are perfect for drop shotting, strolling, or paired with a small ji...
22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch Berkley Powerbait Gilly Swimbaits HD Bluegill
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms - Green Pumpkin Berkley Powerbait Maxscent Flat Worms - Goby
+10
+9
+8
+7
+6
+5
$7.99
$7.99
$7.99
The Berkley Powerbait Maxscent Flat Worm is designed to imitate a wide range of baitfish with its flat bottom and slender, wagging tail that moves naturally on the fall. Infused with Berkley’s powe...

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