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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Magic
+3
+2
+1
$6.99
$6.99
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms Berkley Powerbait Maxscent Lil' General Worms
+8
+7
+6
+5
+4
+3
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Blue Fleck
+5
+4
+3
+2
+1
$8.99
$8.99
Introducing the Berkley Powerbait Maxscent Meaty Chunk Trailer, featuring Powerbait's Maxscent flavoring and a classic jig trailer profile. The added bumps increase scent dispersion for longer hold...
Berkley Powerbait Maxscent Tube - Watermelon Red Berkley Powerbait Maxscent Tube - Watermelon Vapor
+5
+4
+3
+2
+1
$8.99
$8.99
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
20% Off
Berkley PowerBait Nessie Swimbait - Burnt Bone Berkley PowerBait Nessie Swimbait -Golden Shiner
+9
+8
+7
+6
+5
+4
from $6.39
from $6.39
$7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Floating Magnum Eggs - Bubblegum Berkley Powerbait Power Floating Magnum Eggs - Chartreuse
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
50% Off
Berkley Powerbait PowerStinger Swimbait Watermelon Copper Berkley Powerbait Power Stinger Swimbaits
+7
+6
+5
+4
+3
+2
$4.49
$4.49
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
+7
+6
+5
+4
+3
$7.99
$7.99
$4.25
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Berkley Powerbait Slobberknocker Jigs Bama Bream Berkley Powerbait Slobberknocker Jigs - Herring
+12
+11
+10
+9
+8
+7
$9.99
$9.99
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Berkley Powerbait The General Worms Berkley Powerbait The General Worms
+7
+6
+5
+4
+3
+2
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Berkley Precision 35lb Digital Scale
$39.99
$39.99
With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically identifies the lightest fish for fast easy culling. Us...
Berkley Side Cutter Pliers
$10.99
$10.99
Make quick, clean cuts to most nylon fishing lines with the corrosion resistant carbon steel jaw side cutters. Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic Co-Molded Handle Sp...
Berkley Split Ring Pliers - Red and Black 4.5
$12.99
$12.99
$12.99
Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Sold Out
Berkley Straight Nose Pliers - Red/Black
$16.99
$16.99
The Berkley Straight Nose Pliers are a must-have for any fishing enthusiast! Featuring corrosion resistant carbon steel jaws and a comfortable ergonomic design, these pliers make managing your catc...
Berkley Stunna 112 Jerkbaits Berkley Stunna 112 Jerkbaits
+15
+14
+13
+12
+11
+10
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Berkley Superline Cutters
$10.99
$10.99
The Berkley Superline Cutters are a must-have for any fisherman. Featuring serrated carbon steel jaws and a corrosion resistant composite coating, these cutters easily and effortlessly cut through ...

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