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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis MR-6 Crankbaits Blue Chartreuse Bill Lewis MR-6 Crankbaits Amber Shad
+11
+10
+9
+8
+7
+6
$7.99
$7.99
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
Bill Lewis SB-57 Squarebill Crankbaits Tennessee Shad Bill Lewis SB-57 Squarebill Crankbaits Chartreuse Shiner
+10
+9
+8
+7
+6
+5
$8.99
$8.99
The Bill Lewis SB-57 Squarebill Crankbaits, designed by Bass Pro Tour angler Mark Daniels Jr., deliver unbeatable performance at a great price. Its thin walls and honeycomb construction create a fa...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Black Label Cliff Pace 1-5 Squarebill Crankbait - Bold Bluegill Black Label Cliff Pace 1-5 Squarebill Crankbait - Chart Black
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Experience the ultimate fish-catching power with Black Label's Cliff Pace Squarebill Crankbaits. Handcrafted with a 45-step process, this bait is perfect for smashing through cover and drawing out ...
Black Label Tackle Headhunter Square Bill Crankbaits Bold Bluegill Black Label Tackle Headhunter Square Bill Crankbaits Chartreuse Classic
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Offering a larger profile to fit the need of many situations, the Black Label Cliff Pace Headhunter Squarebill Crankbait is a great choice for targeting a bigger bite or when you need to match your...
Black Label Cliff Pace Peanut Crankbaits - Bold Bluegill Black Label Cliff Pace Peanut Crankbaits - High Rock Shad
+12
+11
+10
+9
+8
+7
$17.99
$17.99
The Black Label Cliff Pace Peanut Crankbait, designed and hand-built by 2013 Bassmaster Classic Champion Cliff Pace, is a must-have for shallow water finesse fishing. Crafted from balsa wood with u...
Black Label Tackle Balsa Wreck Crankbait Black Label Tackle Balsa Wreck Crankbait
+12
+11
+10
+9
+8
+7
$17.99
$17.99
Completely handcrafted in Mississippi by Cliff Pace, the Black Label Tackle Wreck is a top of the line premium balsa square bill.  The Wreck has been built to replicate the original WEC1 square bil...
Black Label Tackle Ricochet Crankbaits - Bluegill Black Label Tackle Ricochet Crankbaits - Brown Craw
+20
+19
+18
+17
+16
+15
$17.99
$17.99
Experience the ultimate in balsa wood crankbaits with the Black Label Tackle Ricochet. Handcrafted with a 45-step process, this squarebill excels at luring shallow water bass with its natural actio...
Black's Custom Lures Brain Buster Buzzbaits - Black with Black Blade Black's Custom Lures Brain Buster Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing Black's Custom Lures Brain Buster Buzzbaits - the ultimate solution for fishing in heavy cover! The brass ball inside the head provides a loud clacking sound, while the durable head ens...
Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black with Black Nickel Blade Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black and Yellow with Gold Blade
$10.95
$10.95
$10.95
Experience explosive strikes with Black's Custom Lures Clacking Toad Toater Buzzbait. Designed with a blade and hook spaced to prevent interference, it ensures bass attack without hesitation. Easil...
Black's Custom Lures Finesse Heavy Cover Jig Heads - Unpainted
$6.50
$6.50
$6.50
Take your fishing game to the next level with Black's Custom Lures Finesse Heavy Cover Jig Heads. Our unique screw lock design ensures your bait stays securely attached, even in heavy cover. Perfec...
Black's Custom Lures Freestyle Clacking Toaters
$4.99
$4.99
$4.99
Made in the same style of the famous toad toater buzzbaits, now you can rig weedless swimbaits or frogs behind that load clacking sound to draw vicious strikes and give them a new look.  No Hook
Black's Custom Lures Non-Clacking Toad Toater Buzzbaits - Black Skirt with Black Nickel Blade Black's Custom Lures Non-Clacking Toad Toater Buzzbaits - Black Yellow Skirt with Gold Blade
$7.95
$7.95
$7.95
This compact, 1/8 ounce Black's Custom Lures Standard Skirted Toad Toater Buzzbait delivers serious performance. Equipped with a strong 3/0 Mustad hook and heavy-gauge wire built for big catches, i...
Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Black Blade Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing the Black's Custom Toad Toater Buzzbait - an innovative and versatile lure unlike any other on the market! With a unique design and sound, it's sure to attract giant bass. Featuring dou...
Blacks Custom Lures Toad Toater Buzzbait Non-clacker - Black and Gold Blade Blacks Custom Lures Toad Toater Buzzbait Non-clacker - Black
+3
+2
+1
$7.99
$7.99
This quality buzzbait was made to fill a need in the market. With a big 5/0 hook for rigging horny toads, buzz frogs, and swim baits!

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.