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Fishing

Fishing Gear at Southern Reel Outfitters

At Southern Reel Outfitters, fishing isn’t just a hobby—it’s a way of life. We provide everything anglers need, from top-of-the-line rods and reels to an extensive selection of lures, baits, and tackle. Whether you’re casting for bass in a local lake or heading offshore for the big catch, our high-quality gear and expert advice ensure you’re prepared for every adventure. Outfit yourself with the best and make every cast count with Southern Reel Outfitters.

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Berkley Powerbait Maxscent Tube - Watermelon Red Berkley Powerbait Maxscent Tube - Watermelon Vapor
+5
+4
+3
+2
+1
$8.99
$8.99
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
Berkley PowerBait Nessie Swimbait - Burnt Bone Berkley PowerBait Nessie Swimbait -Golden Shiner
+9
+8
+7
+6
+5
+4
from $7.99
from $7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Floating Magnum Eggs - Bubblegum Berkley Powerbait Power Floating Magnum Eggs - Chartreuse
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
Berkley Powerbait PowerStinger Swimbait Watermelon Copper Berkley Powerbait Power Stinger Swimbaits
+7
+6
+5
+4
+3
+2
$8.99
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
+7
+6
+5
+4
+3
$7.99
$7.99
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Berkley Powerbait Slobberknocker Jigs Bama Bream Berkley Powerbait Slobberknocker Jigs - Herring
+12
+11
+10
+9
+8
+7
$9.99
$9.99
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Berkley Powerbait The General Worms Berkley Powerbait The General Worms
+7
+6
+5
+4
+3
+2
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Berkley Precision 35lb Digital Scale
$39.99
$39.99
With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically identifies the lightest fish for fast easy culling. Us...
Berkley Side Cutter Pliers
$10.99
$10.99
Make quick, clean cuts to most nylon fishing lines with the corrosion resistant carbon steel jaw side cutters. Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic Co-Molded Handle Sp...
Berkley Split Ring Pliers - Red and Black 4.5
$12.99
$12.99
$12.99
Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Berkley Straight Nose Pliers - Red/Black
$16.99
$16.99
The Berkley Straight Nose Pliers are a must-have for any fishing enthusiast! Featuring corrosion resistant carbon steel jaws and a comfortable ergonomic design, these pliers make managing your catc...
Berkley Stunna 112 Jerkbaits Berkley Stunna 112 Jerkbaits
+15
+14
+13
+12
+11
+10
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Berkley Superline Cutters
$10.99
$10.99
The Berkley Superline Cutters are a must-have for any fisherman. Featuring serrated carbon steel jaws and a corrosion resistant composite coating, these cutters easily and effortlessly cut through ...
Berkley Swim Jig with Powerbait Skirt Berkley Swim Jig with Powerbait Skirt
+6
+5
+4
+3
+2
+1
$4.99
$4.99
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Berkley Tournament Scale 50 Lb
$24.99
$24.99
With the Berkley 50 lb Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. Water resista...
Berkley Trilene 100% Fluorocarbon Fishing Line - Clear - 200 yds Berkley Trilene 100% Fluorocarbon Fishing Line - Low-Vis Green - 200 yds
+2
+1
from $19.99
from $19.99
Berkley is the choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the "XT" of fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance and knot s...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.