Fishing
Hunting
Boating

Frabill
Success doesn’t just land in your lap. To truly master a skill, you need two things: preparation and repetition. Anglers generally don’t have a problem with the practice part. However, finding the right gear that performs when you need it is never a given. That’s where we come in.
Since 1938, Frabill has been trusted to position anglers for success. From bait management solutions, to ice shelters, to landing nets, we provide a robust collection of high-quality, performance-driven products to help you reach your fishing goals. Whether you’re seeking records or memories, we’re here to create experiences that are not just enjoyable, but truly unforgettable.


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.