Hard Baits
Hard Baits
Nichols Lures Lake Fork Flutter Spoon
The Nichols Lures Lake Fork Flutter Spoon is a proven big bass lure designed to imitate an injured shad and trigger aggressive reaction strikes. Featuring a highly reflective scale pattern and spar...
Nichols Lures Mojo Flutter Spoon 1/2 oz
The Nichols Lures Mojo Flutter Spoon 1/2 oz delivers the irresistible flash and erratic fall of a wounded baitfish in a compact finesse package. Designed for situations when bass are feeding on sma...
Norman DD22 Crankbaits
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass.
Model N...
Norman Speed N Crankbaits
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
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Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Claptail Topwater Baits
Designed by legendary angler Jacob Wheeler, the Rapala Claptail 110 topwater lure combines innovation with proven performance. Its metal prop and trailing blade collide during retrieves, generating...
Rapala Countdown Minnow
The Rapala Countdown Minnow sinks steadily at one foot per second, allowing precise depth control to consistently reach fish wherever they’re holding—whether suspended, near weed tops, or along b...
Rapala DT Series Crankbaits | Balsa Wood Bass Crankbait
The Rapala DT Series Crankbaits are legendary bass fishing lures designed by crankbait master David Fritts to reach precise depths quickly and stay in the strike zone longer. Built with premium bal...
Rapala Jigging Rap
The Rapala Jigging Rap features a balanced, weighted minnow profile designed for vertical presentations. Its center-weighted design creates an erratic darting action when jigged, making it highly e...
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Rapala Jigging Rap Magnum
The Rapala Jigging Rap Magnum is the ultimate jigging lure for big bites. With a streamlined one-piece body and irresistible swimming action, it mimics a wounded or dying baitfish to attract predat...
Rapala Jigging Shadow Rap
The Rapala Jigging Shadow Rap is a lighter and more versatile version of the legendary Jigging Rap. Its slower darting action, combined with modern finishes and belly-flashing action, make it perfe...
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Rapala Jointed Floater Jerkbaits
Experience the ultimate lure with the Rapala Jointed Floater. Its balsa wood construction, broken back design, and classic minnow profile perfectly imitate a distressed baitfish. VMC® black nickel ...
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