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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Black Label Cliff Pace 1-5 Squarebill Crankbait - Bold Bluegill Black Label Cliff Pace 1-5 Squarebill Crankbait - Chart Black
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Experience the ultimate fish-catching power with Black Label's Cliff Pace Squarebill Crankbaits. Handcrafted with a 45-step process, this bait is perfect for smashing through cover and drawing out ...
Black Label Tackle Headhunter Square Bill Crankbaits Bold Bluegill Black Label Tackle Headhunter Square Bill Crankbaits Chartreuse Classic
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Offering a larger profile to fit the need of many situations, the Black Label Cliff Pace Headhunter Squarebill Crankbait is a great choice for targeting a bigger bite or when you need to match your...
Black Label Cliff Pace Peanut Crankbaits - Bold Bluegill Black Label Cliff Pace Peanut Crankbaits - High Rock Shad
+12
+11
+10
+9
+8
+7
$17.99
$17.99
The Black Label Cliff Pace Peanut Crankbait, designed and hand-built by 2013 Bassmaster Classic Champion Cliff Pace, is a must-have for shallow water finesse fishing. Crafted from balsa wood with u...
Black Label Tackle Balsa Wreck Crankbait Black Label Tackle Balsa Wreck Crankbait
+12
+11
+10
+9
+8
+7
$17.99
$17.99
Completely handcrafted in Mississippi by Cliff Pace, the Black Label Tackle Wreck is a top of the line premium balsa square bill.  The Wreck has been built to replicate the original WEC1 square bil...
Black Label Tackle Ricochet Crankbaits - Bluegill Black Label Tackle Ricochet Crankbaits - Brown Craw
+20
+19
+18
+17
+16
+15
$17.99
$17.99
Experience the ultimate in balsa wood crankbaits with the Black Label Tackle Ricochet. Handcrafted with a 45-step process, this squarebill excels at luring shallow water bass with its natural actio...
Black's Custom Lures BFL ARig
$16.99
$16.99
Experience the ultimate in fishing with Black's Custom Lures BFL ARig! This top-of-the-line rig is handcrafted in Sheridan, AR and features 5 blades, 3 live wires, and 2 shorter dummy wires. Domina...
Black's Custom Lures Brain Buster Buzzbaits - Black with Black Blade Black's Custom Lures Brain Buster Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing Black's Custom Lures Brain Buster Buzzbaits - the ultimate solution for fishing in heavy cover! The brass ball inside the head provides a loud clacking sound, while the durable head ens...
Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black with Black Nickel Blade Black's Custom Lures Clacking Toad Toater Buzzbait with Skirt - Black and Yellow with Gold Blade
$10.95
$10.95
$10.95
Experience explosive strikes with Black's Custom Lures Clacking Toad Toater Buzzbait. Designed with a blade and hook spaced to prevent interference, it ensures bass attack without hesitation. Easil...
Black's Custom Lures Finesse Heavy Cover Jig Heads - Unpainted
$6.50
$6.50
Take your fishing game to the next level with Black's Custom Lures Finesse Heavy Cover Jig Heads. Our unique screw lock design ensures your bait stays securely attached, even in heavy cover. Perfec...
Black's Custom Lures Freestyle Clacking Toaters
$4.99
$4.99
$4.99
Made in the same style of the famous toad toater buzzbaits, now you can rig weedless swimbaits or frogs behind that load clacking sound to draw vicious strikes and give them a new look.  No Hook
Black's Custom Lures Non-Clacking Toad Toater Buzzbaits - Black Skirt with Black Nickel Blade Black's Custom Lures Non-Clacking Toad Toater Buzzbaits - Black Yellow Skirt with Gold Blade
$7.95
$7.95
$7.95
This compact, 1/8 ounce Black's Custom Lures Standard Skirted Toad Toater Buzzbait delivers serious performance. Equipped with a strong 3/0 Mustad hook and heavy-gauge wire built for big catches, i...
Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Black Blade Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing the Black's Custom Toad Toater Buzzbait - an innovative and versatile lure unlike any other on the market! With a unique design and sound, it's sure to attract giant bass. Featuring dou...
Blacks Custom Lures Toad Toater Buzzbait Non-clacker - Black and Gold Blade Blacks Custom Lures Toad Toater Buzzbait Non-clacker - Black
+3
+2
+1
$7.99
$7.99
This quality buzzbait was made to fill a need in the market. With a big 5/0 hook for rigging horny toads, buzz frogs, and swim baits!
Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - Black with Nickel Blade Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - White with Nickel Blade
+2
+1
$10.99
$10.99
This is the buzzbait that started it all. This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they have never seen or heard anything like it. Rig it up with ...
Black's Custom Lures Widow Maker Black's Custom Lures Widow Maker
from $14.99
from $14.99
The Widow Maker A-Rig is the best umbrella type lure on the market. It is made of high strength plastic featuring 4 and 1/2 inch long side arms and a 5-inch center wire. It has four #3 willow leaf...
Blacks Custom Lures Tungsten FFS Jig Heads
$8.99
$8.99
$8.99
Upgrade your jigging game with Blacks Custom Lures Tungsten Forward Facing Sonar Jig Heads. Made with tungsten, these "FFS" jigheads provide a stronger return on your forward facing sonar units. An...

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