Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Blakemore Casey's Classic Road Runner - Pearl
$7.99
$7.99
Catch fish like a pro with the Blakemore Casey's Classic Road Runner. Designed by 2015 Bassmaster Classic winner Casey Ashley, this bait was used to claim victory in one of the toughest tournaments...
Blakemore Fishing Road Runner Barbed Jig Heads - Chartreuse Blakemore Fishing Road Runner Barbed Jig Heads - White
+2
+1
$4.99
$4.99
Experience the power of Road Runner Barbed Heads with Bleeding Bait Hooks! These high quality painted jig heads with large eyes and silver spinners will attract fish from greater distances. Add you...
Blakemore Fishing Road Runner Marabou Jigs - White Blakemore Fishing Road Runner Marabou Jigs - Bleu Cheese
+13
+12
+11
+10
+9
+8
$4.95
$4.95
Experience the thrill of reeling in your catch with Road Runner Marabou Twin Pack. Deadly on bass, walleye, crappie, and more, these jigs feature a fuzzy grub body, silver spinner blade, and high-...
Road Runner N-Tense Barbed Glow Paint - Chartreuse Road Runner N-Tense Barbed Glow Paint - Pearl / Luminescent
+4
+3
+2
+1
$4.95
$4.95
Barbed Glow Heads 4 Pack. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. Long lasting glow!
Blakemore Hitchhiker Screw Snaps
$2.99
$2.99
$2.99
Enhance your fishing experience with Blakemore Hitchhiker Screw Snaps. The Tru-Turn Hitch Hiker transforms any hook into a screw-lock style bait keeper, allowing you to easily secure your bait. No ...
Blue Fox Vibrax Glow Skirt & Bell - Glow Blue Fox Vibrax Glow Skirt & Bell - Glow Green
+2
+1
$8.99
$8.99
The Blue Fox Vibrax Glow Skirt & Bell is a must-have for any angler. With its glow-in-the-dark color and feather tail dressing, it's sure to attract more fish. The machined brass main body emit...
Bobby Garland Baby Shad Crappie Baits - Albino Shad Bobby Garland Baby Shad Crappie Baits - Baby Bass
+50
+49
+48
+47
+46
+45
$3.99
$3.99
Are you a tournament angler looking for an edge? Bobby Garland's Baby Shad Crappie Baits are designed to help you catch more and bigger slabs! Featuring a durable soft plastic construction and a pl...
Bobby Garland Baby Shad Swim'r - Electric Chicken Bobby Garland Baby Shad Swim'r - Pink Lemonade
+4
+3
+2
+1
$3.49
$3.49
A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel in the belly for optional scent application. 2.25...
Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Bluegrass Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Threadfin Shad
+5
+4
+3
+2
+1
$3.99
$3.99
The Bobby Garland Itty Bit Slab Hunt'R Swimbaits are perfect for fussy crappie and matching small forage. Its natural minnow shape and ribbed body with vibrating tail mimics a real minnow, making i...
Bobby Garland Mayfly - Chartreuse Red Glitter Bobby Garland Mayfly - Blue Grass
+3
+2
+1
$9.99
$9.99
A small appetizer for hungry crappie and other panfish, the Bobby Garland Mayfly mimics a small insect that is irresistible to smaller predatory fish. Molded with a realistic body shape, small wing...
Bobby Garland Mo' Glow Baby Shad Swimbaits Bobby Garland Mo' Glow Baby Shad Swimbaits
+8
+7
+6
+5
+4
+3
$3.49
$3.49
Brighten your slab slaying prospects with the Bobby Garland Mo' Glo Baby Shad crappie bait that features a super-glow formulation for irresistible appeal. Ideal for low light conditions, stained wa...
Bobby Garland Overbite Sickle Jig Heads - Moglo Chartreuse Bobby Garland Overbite Sickle Jig Heads - Moglo Ghost
+4
+3
+2
+1
$5.99
$5.99
Get ready to hook some big slabs with Bobby Garland Overbite Sickle Jig Heads! Designed specifically for crappie anglers, these tiny jig heads feature super-sharp #6 Sickle hooks that ensure your c...
Bobby Garland Slab Slay'r Crappie Grub Bobby Garland Slab Slay'r Crappie Grub
+21
+20
+19
+18
+17
+16
$3.49
$3.49
When it's time to get tough on the slabs, Bobby Garland's Slab Slay'r crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the S...
Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters
+5
+4
+3
+2
+1
$3.99
$3.99
The Bomber Deep Flat A flat-sided crankbait produces a tight swimming action and a subtle presentation that’s perfect for cool water and when lethargic fish won’t chase lures. The Deep Flat A is si...
Bomber Lures Fat Free Shad BD7F Crankbaits - Chartreuse Blue Sparkle Bomber Lures Fat Free Shad BD7F Crankbaits - Citrus Sparkle
+8
+7
+6
+5
+4
+3
$6.99
$6.99
Lure in more fish with the Bomber Fat Free Shad BD7F Crankbait! With its realistic colors, 3D eyes and in-line XCalibur Tx3 treble hooks, this flat-sided and deep-diving crankbait has been proven ...
Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citrus Spark Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citruse
+9
+8
+7
+6
+5
+4
$6.99
$6.99
The Bomber Fat Free Shad Jr. is an all around crankbait that catches fish year-round. It’s got everything the original Fat Free has – searching wobble, fish-attracting rattles and tough, true-runn...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.