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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Brazalo Custom Screwloc Worm Nose Jig - Unpainted
$4.99
$4.99
$4.99
The Brazalo Custom Screw-Loc Worm Nose Jig features a patented Screw Lock to securely hold bait on the hook, allowing for faster and more efficient hook ups. Combined with the Victory V-Lock Hook, ...
Brazalo Custom Swim Jigs - Black n Blue Brazalo Custom Swim Jigs - Brazalo Bream
+13
+12
+11
+10
+9
+8
$4.95
$4.95
$4.89
Make a splash with the Brazalo Custom Swim Jigs! Designed for the avid fisher, our jigs feature an integrated line tie and weight has been strategically placed for a slender head. With a 5/0 hook a...
Bubba Blade Electric Fish Fillet Knife Bubba Blade Electric Fish Fillet Knife Kit
from $139.95
from $139.95
Get ready to revolutionize your fishing game with the Bubba Blade Electric Fish Fillet Knife. Designed by fishermen for fishermen, this knife boasts an ergonomic non-slip grip handle for ultimate c...
Bubba Blade Large Shears - Red
$34.99
$34.99
Introducing the Bubba Blade Large Shears - designed for those who demand durability and effortless cutting. With micro-serrated blades, these shears cut through any fishing line with ease. Plus, th...
Bubba Pro Series Lithium-Ion Electric Fillet Knife Bubba Pro Series Lithium-Ion Electric Fillet Knife
$249.95
$249.95
The best just got better. The Bubba Pro Series Lithium-Ion Electric Fillet Knife has been completely upgraded to a more robust design for longer life, more power, and more run time than any brushed...
Bubba Smart Fish Scale LITE Bubba Smart Fish Scale LITE
$69.95
$69.95
The Bubba Smart Fish Scale LITE combines precision and durability to enhance your fishing experience. Featuring a 60-pound capacity with +/- 0.3% accuracy, it delivers reliable measurements every t...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Gizzard Magic Bucca Brand Trick Shad - Pearl Bone
+2
+1
$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Football Mop Jig
$4.99
$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...
Buckeye Lures Freestyle Jig Heads - Pearl Buckeye Lures Freestyle Jig Heads - Unpainted
+2
+1
$6.99
$6.99
$6.99
Upgrade your swimbait game with the Buckeye Lures Freestyle Jig Heads. The screw lock design and razor-sharp hook make for effortless interchangeability and a high hook-up ratio. Compatible with bo...
Buckeye Lures G Man Ballin' Out Jig - Black and Blue Buckeye Lures G Man Ballin' Out Jig - Cinnamon Purple
+7
+6
+5
+4
+3
+2
from $4.59
from $4.59
$4.59
Introducing the versatile Buckeye Lures G Man Ballin' Out Jig! Designed in collaboration with Bass Elite pro Gerald Swindle, this jig features a round ball head for optimal performance in any cover...
Buckeye Lures G-Buzz Single Blade Buzzbait - Black with Black Blades Buckeye Lures G-Buzz Single Blade Buzzbait - Lead with Gold Blades
+3
+2
+1
$6.99
$6.99
$6.99
Rev up your fishing game with the Buckeye Lures G-Buzz Single Blade Buzzbait! Its bent wire frame ensures maximum hook-ups and eliminates limp wires. Meticulously tuned to Swindle's specifications,...
Buckeye Lures G-Stroll Jig Head - Unpainted
$5.49
$5.49
$4.99
Introducing the Buckeye Lures G-Stroll Jig Head - designed for targeting fish using forward facing sonar or vertical jigging. Featuring an innovative weight placement that protects knots and mainta...
Buckeye Lures Mini Mop Jig Buckeye Lures Mini Mop Jig
+5
+4
+3
+2
+1
$4.99
$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...
Buckeye Lures Mop Jig Buckeye Lures Mop Jig
+8
+7
+6
+5
+4
+3
$4.99
$4.99
$4.99
The Buckeye Lures Mop Jig will absolutely help you "clean up" when you're fishing. This jig features a flat head design that allows it to stand up, while the multi-coloRed elongated skirt provides ...
Buckeye Lures Scope Head Buckeye Lures Scope Head
+3
+2
+1
from $5.95
from $5.95
$5.95
Experience the underwater world like never before with the Buckeye Lures Scope Head! Designed in collaboration with pro angler Jacob Powroznik, this head offers unmatched visibility with forward-fa...

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