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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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30% Off
6th Sense Movement L7 Square Bill Crankbaits - Chartreuse Black Back 6th Sense Movement L7 Squarebill Crankbaits
+8
+7
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$6.99
$6.99
$9.99
Experience the ultimate angling innovation with the 6th Sense Movement L7 Squarebill Crankbait. With its unique 'S' type hunting action and engineered buoyancy, it's a surefire way to trigger more ...
6th Sense Panorama Swimbait with lifelike paint and soft plastic body for universal forage imitation. 4K Shad 6th Sense Panorama Swimbait with lifelike paint and soft plastic body for universal forage imitation. Ghost Minnow
+8
+7
+6
+5
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+3
from $7.99
from $7.99
$7.99
The 6th Sense Panorama Swimbait is a hyper-realistic soft plastic lure built to mimic a wide range of forage species. Its universal profile and flexible body deliver smooth, natural motion that tri...
6th Sense Provoke 106X Jerkbaits - 4K Gizzard 6th Sense Provoke 106X Jerkbaits - 4K Shad
+25
+24
+23
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+20
$13.99
$13.99
$13.99
 The 6th Sense Provoke 106X Jerk Bait is the perfect tool to give you an edge on the water. Designed by the top pros, it features a uniquely engineered tapered tail design for an unparalleled darti...
30% Off
6th Sense Quake Lipless Crankbait - Brown Eye 6th Sense Quake Lipless Crankbait - Cherry Limeade
+25
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from $6.99
from $6.99
$9.99
The 6th Sense Quake Lipless Crankbaits are a unique way to catch fish. Their duel flat back design grabs more water and increases vibrations that draw in the fish. Featuring sharp black nickel hook...
6th Sense Silicone Replacement Skirts in custom color blends for jig and spinnerbait customization. 6th Sense Silicone Replacement Skirts in custom color blends for jig and spinnerbait customization.
+35
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$3.29
$3.29
$3.29
Refresh your tackle with the 6th Sense Silicone Replacement Skirts (5-Pack), crafted from premium silicone and blended in exclusive color patterns for lifelike underwater action. These custom skirt...
38% Off
6th Sense Snatch 70X Crankbaits Boiled Crawfish 6th Sense Snatch 70X Crankbaits Brown Eye Special
+10
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$4.99
$4.99
$7.99
The 6th Sense Snatch 70X Lipless Crankbait is a versatile, hard-hitting lure designed to target bass in a variety of environments. Whether you're ripping through grass, bouncing off rock structure,...
6th Sense Speed Wake 100 topwater swimbait with bluegill profile, 3D eyes, and premium paint for shallow fishing. Bone Reactor 6th Sense Speed Wake 100 topwater swimbait with bluegill profile, 3D eyes, and premium paint for shallow fishing. Shad Blood
+3
+2
+1
$14.95
$14.95
$14.95
The 6th Sense Speed Wake 100 is a precision-engineered wake bait built for fast-paced topwater action. Designed to run just beneath the surface without blowing out, it delivers a stable, realistic ...
6th Sense Strobe Shaker 3.7 Swimbait with 3D eyes and lifelike tail for bass fishing. 4K Shad 6th Sense Strobe Shaker 3.7 Swimbait with 3D eyes and lifelike tail for bass fishing. Ghost Minnow
+8
+7
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$8.49
$8.49
$8.49
Get ready for explosive strikes with the 6th Sense Strobe Shaker 3.7 Swimbait. Designed with a unique top-mounted bill for enhanced jig head motion, this swimbait creates irresistible underwater mo...
6th Sense Treble Head Jig Head with built-in screw lock for secure soft plastic swimbait rigging. Baby Shad 6th Sense Treble Head Jig Head with built-in screw lock for secure soft plastic swimbait rigging. Perch Gill
+3
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+1
$5.99
$5.99
$5.99
The 6th Sense Treble Head Jig Head is built to maximize the performance and longevity of your soft plastic swimbaits. Its unique design features a built-in screw lock that securely anchors your bai...
6th Sense Vega Frog - Baby Bluegill 6th Sense Vega Frog - Baby Bullfrog
+16
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$9.99
$9.99
The 6th Sense Vega Frog is built for serious topwater action, combining innovation with practical performance. Its leak-resistant belly plug minimizes water retention, so you can focus on fishing, ...
ACC Crappie Snax – The Club - The Goblin ACC Crappie Snax – Nitro Chicken
+7
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$4.99
$4.99
Upgrade your fishing game with ACC Crappie Snax – The Club! Our bold and durable soft plastic bait features a long tail that flutters and vibrates, enticing even the most stubborn fish. Catch more ...
ACC Crappie Stix Green Series Jigging Rods ACC Crappie Stix Green Series Jigging Rods - 11' - Super Grip
from $73.99
from $73.99
This is the go to Crappie rod for the serious Crappie fisherman. Lightweight, strong backbone and insane sensitivity come together for the perfect combination of weight and strength. You can feel t...
ACC Crappie Stix Green Series Spinning Rods ACC Crappie Stix Green Series Jigging Rods - Super Grip
from $69.99
from $69.99
$69.99
These rods boast extreme sensitivity, robust backbone, and a split grip handle for maximum comfort during use. Lightweight at 3.3 oz. for the 6' and 3.5 oz. for the 6'6'', these spinning rods are i...
ACC Crappie Stix Jig Heads - Chartreuse ACC Crappie Stix Jig Heads - Pink
+5
+4
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+1
$5.99
$5.99
Made with high quality Mustad hooks and oversized 3d eyes that will create a bigger target and elicit more bites. These jig heads will be a great addition to your ACC Crappie line up. Each package...
17% Off
Abu Garcia Ambassadeur C3 Casting Reel - Silver
$124.99
$124.99
$149.95
Unleash upgraded performance and sleek style with the Abu Garcia Ambassadeur C3 Casting Reel. Its simple design boasts four stainless steel bearings for ultra smooth operation. The Carbon Matrix Dr...
15% Off
Abu Garcia Ambassadeur S Casting Reels
$67.99
$67.99
$79.99
Experience the perfect blend of power and performance with the Abu Garcia Ambassadeur S casting reel. With smooth 2 stainless steel ball bearings, 12.5 pounds of drag pressure, and a 4 pin centrifu...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.